Hedy Baker Skills and Experience

Resume

SUMMARY SENIOR MARKETING COMMUNICATIONS PROFESSIONAL with proven experience at global

companies in communications planning and development of integrated and targeted digital (newsletters, website content, signs, webcasts) and print materials for broad range of stakeholders including employees, executives, customers, and media. Effectively collaborates with business leaders to develop strategy and key messages, and determine best communication channels for desired results. Skilled at translating complex technical information into easy-to-understand succinct deliverables. Expertise in project management, research and implementing multiple and concurrent communications programs and initiatives.

• Writing/Editing• Employee Engagement• Public & Media Relations • Analyst Relations• Crisis Communications• Content Development & Management

Resume (con’t)PROFESSIONAL EXPERIENCE

JOHNSON CONTROLS, Hopewell, NJ 2010-2011BMS Account Communications Manager • Communications lead for the Bristol-Myers Squibb (BMS) account, one of Johnson Controls’ largest

facilities services and management pharmaceutical outsourced contract clients. Planned, developed and implemented wide range of digital and print deliverables such as newsletters, intranets, signs and email to 15,000 BMS employees and contractors across North America. Created and executed change communication and employee engagement plans and deliverables (portals, newsletters, email) to hundreds of remote Johnson Controls employees located at 13 BMS sites.

BAKER COMMUNICATIONS, Philadelphia, PA 2009-2010Freelancer/Contractor• Developed and executed interactive marketing communications programs that increased awareness,

built market share and revenue, and strengthened relationships with various stakeholders including sales, analysts and media. Wrote wide variety of deliverables including research reports, newsletters, website content and press releases. Clients included Basecamp Business, EMC and QVC.

Resume (con’t)UNISYS CORP., Blue Bell, PA 2004-2009Senior Communications Manager

• Created, implemented and managed hundreds of internal communications campaigns and deliverables that were integrated with company strategy and marketing for global $6B information technology company. Collaborated with multiple business units to produce timely and relevant materials on strategic initiatives, change management and company news that informed, educated and motivated 29,000 employees worldwide.

• Introduced and created weekly e-newsletter for sales and sales operation that consolidated key information, reducing time and company resources by 20 percent.

• Created and delivered wide variety of digital deliverables, such as webcasts, podcasts, articles, e-newsletters and website content featuring C level executives and senior management that improved employee engagement.

• Built and managed content for comprehensive web sites and interactive SharePoint portals that consolidated and streamlined significant amount of information.

• Researched and managed events program for largest company business unit, resulting in selection and participation at 50 global conferences, tradeshows and customer meetings.

Resume (con’t)SYNYGY INC., Conshohocken, PA 2002-2004Analyst Relations Manager • Developed and managed analyst relations program for compensation software and services

provider that yielded very positive analyst coverage by top tier firms’ reports (i.e., Gartner Magic Quadrant and Forrester Wave). Wrote articles for company intranet that sales used to close deals.

• Created and distributed monthly e-newsletter to 150 analysts at top tier firms that increased positive coverage and broadened reach by more than 100% within one year.

ASURE (FORMERLY FORGENT), Austin, TX 2001- 2002Marketing Communications Manager• Wrote press releases, acted as company media spokesperson on critical business issues,

secured interviews for C-level executives and garnered coverage with major news outlets including Wall Street Journal and Time Magazine that translated to millions of media impressions. Wrote press releases, case studies, and customer newsletters distributed to hundreds of reporters and analysts that built awareness and generated demand.

Resume (Con’t)NIEHAUS RYAN WONG, Austin, TX 2000- 2001Director• Created and implemented new business development strategy and tactics for regional public

relations firm that resulted in securing several clients in new highly competitive market. Launched and ran local office with full responsibility for P&L, and hiring, training and managing seven PR professionals. Senior account executive for agency’s largest account (Vignette) responsible for developing and executing PR plan, writing press releases, and managing media relations.

HP (formerly Compaq Computer Corporation), Houston, TX 1990-2000Held several positions with increased level of responsibility in Public Relations including: Manager,

Public Relations• Managed public relations for worldwide computer market leader and one of the most successful and

influential brands of the 20th century. Supervised and mentored up to 10 PR agency professionals with $2M annual budget. Key media contact and corporate spokesperson on company/product announcements and crisis with first-tier business and trade media. Drove comprehensive communications for business and technology programs and initiatives for C-level and senior management on wide range of initiatives including new product launches, mergers and acquisitions, and media interviews.

Resume (Con’t)

• Earlier career experiences including Senior Writer/Editor at McGraw Hill and A

EDUCATION• Masters of Education, Counseling, Antioch University,

Philadelphia, PA• Bachelor of Arts, Psychology, Temple University, Philadelphia,

PA