hedrick portfolio 2014

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Marie Hedrick 970.281-9897 / [email protected]

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Marie Hedrick 970.281-9897 / [email protected]

I have over 20 years of diverse work experience encompassing all aspects of marketing and public relations including developing and implementing marketing and communications strategies, planning and executing events, graphic design, fundraising, copy writing and photography.

Because of the visual nature of this presentation, work not shown includes: •Consult with businesses to develop and implement marketing strategies to meet goals and objectives.•Assist nonprofits with fundraising and sponsorship appeals.•Establish and maintain media relations.•Collaborate and network with community affiliates. •Design point of sale displays and merchandising strategies for retail, restaurants and nonprofits.•Write and edit text for publications, advertisements, press releases, web site, and video productions.•Oversee and manage annual budgets.•Measure and evaluate success of campaigns and promotions. •Conduct market research as needed.

Please see my resume for professional work experience in detail.

Cooper Creek Square is a small, eclectic pedestrian

shopping center in the heart of downtown Winter Park,

Colorado.

The primary target market is women between the ages

of 25-65 with families.

The goal for this ad was to convey quality, variety and

style of the unique shops and restaurants.

I coordinated the photography, created the artwork, wrote the copy,

determined ad placement and prepared file for print.

Cooper Creek Square has many beautiful mountain gardens and we chose to emphasiz

e the flowers

in our summer

ad campaigns.

Summer Guest Guide, 2013Winter Park Bike Guide, 2013

I have coordinated numerous events from concept to completion; including: •hiring talent•organizing staff & volunteers•developing budget•creating graphics•media promotion•overseeing activities on the day of the event.

The following are examples of promotional collateral for free events at Cooper Creek Square. The primary target market for these activities were families with young children, although events are open to all ages.

I have worked with numerous non-profit organizations to develop fundraising campaigns such as the two below. Middle Park Land Trust works to protect the threatened Fraser River landscape and I work as a consultant to help develop strategies to both raise awareness and to raise money to support their Fraser River Initiative.

As a member of the Board of Directors of Infinite West – building sustainable mountain communities, I headed the committee for a Grow, Buy, Eat Local Campaign. I designed the artwork and worked with various businesses to display signs and to provide the small handout brochure (pictured below) to customers. All printing costs were donated by a local printer. This campaign is ongoing in Grand County.

Colorado Headwaters Land Trust changed their name from Middle Park Land Trust in 2013. The name change was a strategic move that provided the unique opportunity to re-brand and re-position the organization for future conservation and funding opportunities. The name change was a huge success drawing national and regional conservation attention. See attachment for more information.

As Marketing Director at Cooper Creek

Square, I launched a free summer concert

series called Music On The Mall in 2006. I continue to manage

this series as a consultant.

Attendance for this series grew from

about 20 to well over 200 every Friday

throughout the summer.

My responsibilities include finding and

booking the musicians, creating

the graphics, promoting the series

utilizing the press, radio, social media,

eNews, websites, and through various

collaborators such as the Chamber of

Commerce.

Kosher Dining @ Cornell University

Fraser, Colorado