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Heartland CFC. 2014 Campaign Coordinator Workshop. Workshop Objectives. Campaign Basics Discuss Special Events & FUNdraising Ideas Cover CFC E-Technology Learn Reporting & Forms Discover Online Resources Discuss 2014 Changes. MISSION STATEMENT - PowerPoint PPT Presentation


Heartland CFC 2012

2014 Campaign Coordinator WorkshopHeartland CFC

Campaign Basics Discuss Special Events & FUNdraising Ideas Cover CFC E-TechnologyLearn Reporting & FormsDiscover Online ResourcesDiscuss 2014 ChangesWorkshop Objectives


The mission of the Combined Federal Campaign (CFC) is to support and to promote philanthropy through a program that is employee-focused, cost efficient and effective in providing all Federal employees the opportunity to improve the quality of life for all. Offering a single guide, called the Charity Listing, and payroll deduction, the CFC brought the diversity of fundraising efforts under one efficient and fair umbrella.

One campaign.Once a year.Purpose of the CFC4Only government-authorized means of solicitation to employees in the federal workplace - on behalf of charitable organizationsMost inclusive workplace giving campaign in the worldCurrently over 100 campaigns nationwide & overseasOver 24,000 nonprofit organizations worldwideIn 2013, nearly 800,000 federal, military and postal employees contributed $209.7 million2014 is 54TH anniversary of CFC!More than $7 billion has been contributed since 1964QUICK FACTS ABOUT THE CFC5The three csChoiceConvenienceCharitiesThe Combined Federal Campaign belongs to YOU

It is designed as a partnership between the employee, the Federal Government and the charitable organizations

It operates completely through direct donor choiceChoice

National/InternationalOrganizationsTypes of charitiesLocal Federations(has member charities)Local IndependentOrganizations

8Multiple convenient ways to give:One-time gifts (check/cash)Payroll deduction (most popular)Online giving (payroll deduction)Employee Express, myPay and CFC NexusSpecial Events/FundraisersConvenienceAll CFC-approved charities must meet specific criteria: 501c3, non-profit Audited Run by a Board of Directors And other considerationsFederal employees review all charities listed in the catalogThe CFC has a proven track record of efficiency and accuracy with charity reviews



HEARTLAND CFC AREACFC ORGANIZATIONLoaned ExecutiveCampaign CoordinatorCanvasserCanvasserDivision ChairLoaned ExecutiveCanvasserCampaign CoordinatorDivision ChairCampaign CoordinatorCanvasserCanvasserLocal Federal Coordinating Committee(LFCC)Co-Chair(Management) Co-Chair(Labor)Division ChairCampaign CoordinatorCampaign CoordinatorCampaign CoordinatorLoaned ExecutiveCanvasserHeartland CFCLocal United WayAverage Non-profitOverhead acceptable by Better Business Bureau (2012)CFC (Natl Average)The Heartland CFC is proud of its low fundraising cost Update percentage.201213EMPATHIZE with your fellow employees during difficult times

Attain 100% ASK rate for all agency employees

CELEBRATE the Federal governments charitable spirit by planning a campaign event with Agency Head support, especially charity speakers/displays

Engage and educate younger employees (become donors)

Host a CFC LUNCH & LEARN for your employeesMAJOR 2014 CAMPAIGN STRATEGIESReasons for Turnover

Financial LimitationLaid off/unemployedMedical expensesWorkplace ChangeChanged jobs/retiredWorkplace campaign was discontinuedCommunications GapNo one asked meI did not get any informationProactive or CompetitiveChose other charitiesOverhead is too highUnited Way Research 2007 Public Poll and ACI Study15Strong communications can have a real and powerful impact on churn. 17% of our lost donors defected because it simply became less convenient to give 54% because we did not ask them.MAKE THE MOST OF YOUR DONATION

Heartland Combined Federal Campaign 2013 Fundraising/Administrative Cost 7.15%Undesignated dollars raised in 2013 $200,404

Your Donation Has Impact:Example for 2013Your amount pledge through CFC$200.00Undesignated Dollars for your charity (10.45%)+ 20.90Cost of Administration & Fundraising (7.15%) - $ 14.30Your total designated gift to your charty $206.60Update stats16COORDINATORS: GENERAL RESPONSIBILITIESPlan special events & fundraisers within agency, including scheduling charity fairs & speakersTurn in all pledge cards, cash/checks, special events donations, etc.Maintain record of donations/pledges within agency (verify accuracy with LE)Distribute donation gifts to employeesThank all employees & volunteersDistribute info/updates to employees (as provided by agency head, LE or CFC staff, as needed) Refer to Page 8 of Coordinators Guide book

17Coordinators / canvassersMaterials are available online for you to train your Canvassers(Click on Coordinators & Canvassers tab and select CFC Canvassers link)Your Loaned Executive is also available to assist you and can also provide you with a copy of the training presentationTRAINING CanvassersCC GUIDE BOOK OverviewLets look through your Guide Book20Charity Listing Catalog2014 Pledge CardsCoordinator Report FormsReport EnvelopesVarious Promotional Items and more

CAMPAIGN MATERIALS1 catalog per 4 employeesNo more than 100 pledge cards per envelope212014 Charity LISTING

Every 2014 Heartland-approved charity is listed in this Charity Catalog with the following information:2014 Charity LISTING

National Taxonomy of Exempt Entities (NTEE) Classification SystemA Arts, Culture, and HumanitiesB EducationC EnvironmentD Animal RelatedE Health CareF Mental Health & Crisis InterventionG Voluntary Health Associations & Medical DisciplinesH Medical ResearchI Crime & Legal RelatedJ EmploymentK Food, Agriculture & NutritionL Housing & ShelterM Public Safety, Disaster Preparedness & ReliefN Recreation & Sports

O Youth DevelopmentP Human ServicesQ International, Foreign Affairs & National SecurityR Civil Rights, Social Action & AdvocacyS Community Improvement & Capacity BuildingT Philanthropy, Voluntarism & Grantmaking FoundationsU Science & Technology V Social Science W Public & Societal BenefitX Religion-RelatedY Mutual & Membership BenefitZ Unknown2014 PLEDGE CARD

1234567LEILA Pledge card (contd)26

Report form goes inside the envelope. CC may keep the last page / LE may keep the middle page / CFC keeps top page27

Report Envelope28


Please do not contact charities before completing form

Email forms to: leilajones@heartlandcfc.org Campaign Planning Documents: FUNdraising & Events Planning Form FUNdraising Event Ideas (detailed) Checklist

Sample Forms & Instructions Campaign Report Form Incentive Request Form (Community Supporter) Speakers Bureau Request Form Pledge CardOnline Donation Instructions

Sample & Template documents: Thank-You certificates Sample letters, emails & newsletters Solicitation & Thank You Letters (to companies)

ONLINE RESOURCESwww.heartlandcfc.org Speeches, Meetings and Rallies Online Catalog and Charity Search Engine Online Pledging Access Calendar of Events & Announcements Campaign Progress Posters Downloadable Pledge Form (PDF format)

And so much more


The Eagles have returned!EAGLE DONORSDonations of $1,000+COMMUNITY INVESTORSDonations of $500-999(Achieving Campaign Excellence)

Bronze Level 50% Participation $80 per capita

Silver Level 66% Participation $100 per capita

Gold Level 80% Participation $120 per capita

Agencies achieving these levels will receive a framed certificate at the Awards Ceremony in January.ACE AwardsCaring for Community AwardHighest Percentage GrowthHighest Dollar GrowthHighest Average Gift

For each agency size, based on number of employees: Less than 10, 10-49, 50-499, 500+

OPM CFC Hero Award (individuals)OTHER AWARDS

John f. Kennedy award2013 Recipients: USDA - Beacon Complex, DOL - Employee Benefits Security Administration (EBSA), DOT - Federal Transit Administration, HHS - Federal Occupational Health (FOH) For each agency size category: Less than 10 employees, 10-49, 50-499, 500+35NEW IN 2014COMMUNITY SERVICE VOLUNTEER RECOGNITION

KEY Campaign DatesLoaned Executives Duties Begin August 25Campaign Coordinator WorkshopsAugust 19 September 2 & 9September 10Campaign planning & Training August/SeptemberCFC Leadership Summit September 24

HEARTLAND CFC KICKOFFOctober 1Campaign Events for your Agency(Set your dates)Loaned Executives available Sept-Dec. 5HEARTLAND CFC ENDSNovember 21Loaned Executives Final DayDecember 5