healthy heart and mind

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Healthy Heart and Mind Mallory Carter 12/1/11

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Page 1: healthy heart and mind

Healthy Heart and Mind

Mallory Carter 12/1/11

Page 2: healthy heart and mind

Nice to Meet You!

Hello! My name is Mallory Carter and my role in

this project is Design Lead. I am 17 and a senior

at Blue Valley North West and I like to paint in

my free time and enjoy nature.

Mallory Carter 12/1/11

Page 3: healthy heart and mind

AgendaWho are we?

Mallory Carter- Design Lead

MaKenzi Stoy- Project Lead

Our Client

Healthy, Heart, and Mind Yoga

Objective

New message is

Create

-logo

-Facebook,

-Twitter

-Mail Chimp

-website

Mallory Carter 12/1/11

Page 4: healthy heart and mind

Agenda

Our Time Line

Competitor research

Sample of work

How we beat our competition

How we get things done efficiently

Our client pitch

Client Approval

Mallory Carter 12/1/11

Page 5: healthy heart and mind

Your Business

Target audience:

- 25+ year of age

- Overland park

area

- middle class

Mallory Carter 12/1/11

History

- Out of date

-Lengthy

Future

-Straight to the point

- easily Updated (Wixz)

Page 6: healthy heart and mind

Objective

“To teach in a safe, friendly and approachable style; making yoga and well-being as available as possible to as many people as possible.”

What’s your one thing?

“A strength that so many students mention is how good they feel about themselves when they are in my classes. I'm very knowledgeable about alignment without it all being intimidating”

Mallory Carter 12/1/11

Page 7: healthy heart and mind

Deliverable

Facebook

Twitter

Logo

Website

E-News letter

Mallory Carter 12/1/11

Page 8: healthy heart and mind

Project time line/plan

Mallory Carter 12/1/11

Focus on Mail

chimp, basic touch

ups.

November

22, 2011

Finish The project

Set up

Facebook, and

Twitter

December 1, 2011

End of project!

December

7, 2011

Logo Finalized!

October 3, 2011

Plenty of mockup

good idea of what

she wants.

October 20, 2011

finalizing website

November 16, 2011

Page 9: healthy heart and mind

Competitor research

Mallory Carter 12/1/11

Yellow pages search results

-113 in overland park

-69 in a ten mile radius

Page 10: healthy heart and mind

Our plan

Logo color scheme first

Website

- Using wix’s

- Based off color scheme

E-news letter

-Using Mail Chimp

Facebook/Twitter

Mallory Carter 12/1/11

Page 11: healthy heart and mind

Top of the food chain

How we beat out competitors?

we made an effort to get to know the client and her

business to give her a personalized logo that is unique to

her.

Mallory Carter 12/1/11

Page 12: healthy heart and mind

getting started

Everything will be built off:

<Put in color scheme and logos>

Based off these two items

- Influences the:

1. website

2. Mail chimp

Mallory Carter 12/1/11

Page 13: healthy heart and mind

Client Pitch

Push her to some edge, just a little

-Why is it the best way?

Simplicity

Ex.

- Pink

- Font

Mallory Carter 12/1/11

Page 14: healthy heart and mind

Client approval

Signatures! Signatures! Signature!

- Color scheme sign off Monday, August 26, 2011

- Logo idea signed off Monday, August 26, 2011

Mallory Carter 12/1/11

Page 15: healthy heart and mind

Mood Board

Mallory Carter 12/1/11

Hea lt hy

Hea r t

a nd

Mind

Yog a

Hea lt hy

Hea r t

a nd

Mind

Yog a

Page 16: healthy heart and mind

Final Logo

Mallory Carter 12/1/11

Page 17: healthy heart and mind

Thank you

I hope you enjoyed the

presentation!

Mallory Carter 12/1/11