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Florida WIC Vendor Handbook
HEALTHY FOOD. HEALTHY KID. HAPPY MOM.
July 2019
800.342.3556 www.FloridaWIC.org
TABLE OF CONTENTS What is WIC? ..............................................................................................................................................................................1
The WIC Vendor’s Commitment ....................................................................................................................................2
What Is A Competitive Price? .........................................................................................................................................2
Applications for WIC Authorized Vendors .................................................................................................................3
What Food May A WIC Customer Purchase? .................................................................................................................4
WIC Approved Items for Purchase ................................................................................................................................5
Milk Products ...................................................................................................................................................................5
Eggs ....................................................................................................................................................................................6
Cheese ...............................................................................................................................................................................6
Yogurt ................................................................................................................................................................................7
Breakfast Cereal ..............................................................................................................................................................7
Baby Cereal ......................................................................................................................................................................7
Baby Fruits and Vegetables ........................................................................................................................................7
Baby Meats .......................................................................................................................................................................7
Fruit Juice..........................................................................................................................................................................8
Whole Grains ...................................................................................................................................................................9
Dry Beans and Canned Beans ................................................................................................................................ 10
Peanut Butter ............................................................................................................................................................... 10
Canned Fish .................................................................................................................................................................. 10
Fruits and Vegetables ................................................................................................................................................ 11
Infant Formulas ........................................................................................................................................................... 13
Vendor Responsibility for Least Expensive Purchase Requirement ................................................................... 14
Manufacturer and Store Promotions and Specials................................................................................................... 15
Authorized Promotions ................................................................................................................................................. 15
Buy one, get one free ................................................................................................................................................ 15
Buy one, get one at a reduced price .................................................................................................................... 15
Manufacturer or store cents-off coupons .......................................................................................................... 15
Store “savings” card or “customer reward” card ................................................................................................ 15
Unauthorized Promotions or Incentives ................................................................................................................. 15
Offer raffles.................................................................................................................................................................... 15
Offer Free food or non-food items ....................................................................................................................... 15
Provide Grocery delivery, or .................................................................................................................................... 15
Provide customer transportation ......................................................................................................................... 15
Provide refunds for authorized foods obtained with WIC EBT ................................................................... 15
Permit exchange of food items unless such exchange is for an identical WIC-authorized food item which is defective, spoiled, or outdated .................................................................................................. 15
Accept telephone orders for WIC purchases .................................................................................................... 15
WIC Transaction Processing .............................................................................................................................................. 16
WIC EBT Card and the “Shopping List” ..................................................................................................................... 16
Customer Purchase with WIC EBT and Printed Receipt ..................................................................................... 16
How WIC Authorized Representatives Create Their PINs ....................................................................................... 17
What The Vendor Should Know.................................................................................................................................. 17
Vendors May Report Program Abuse Anonymously .......................................................................................... 19
Payment of Redemptions .................................................................................................................................................. 19
Competitive Price ............................................................................................................................................................ 19
Recovery above Maximum Allowable Reimbursement Level (MARL) ......................................................... 20
WIC Compliance Reviews .................................................................................................................................................. 20
Vendor Monitoring ......................................................................................................................................................... 20
Sanctions for Non-Compliance .................................................................................................................................. 21
Use of WIC Service Mark .................................................................................................................................................... 22
WIC Vendor Training and Education .............................................................................................................................. 22
Vendor Materials Available by Order ............................................................................................................................. 23
When to Call The State WIC Office or Local WIC Vendor Manager...................................................................... 23
Vendor Reporting Program Abuse or Fraud ............................................................................................................... 24
Addressing Program Abuse or Fraud ....................................................................................................................... 24
Vendors Encourage Program Compliance As The Priority ................................................................................ 25
Actions When Encouraging Compliance Fails ....................................................................................................... 25
Evaluation and Response to Reports of Program Abuse ............................................................
