healthy food. healthy kid. happy mom. florida wic vendor handbook healthy food. healthy kid. happy...

Florida WIC Vendor Handbook

HEALTHY FOOD. HEALTHY KID. HAPPY MOM.

July 2019

800.342.3556 www.FloridaWIC.org

TABLE OF CONTENTS What is WIC? ..............................................................................................................................................................................1

The WIC Vendor’s Commitment ....................................................................................................................................2

What Is A Competitive Price? .........................................................................................................................................2

Applications for WIC Authorized Vendors .................................................................................................................3

What Food May A WIC Customer Purchase? .................................................................................................................4

WIC Approved Items for Purchase ................................................................................................................................5

Milk Products ...................................................................................................................................................................5

Eggs ....................................................................................................................................................................................6

Cheese ...............................................................................................................................................................................6

Yogurt ................................................................................................................................................................................7

Breakfast Cereal ..............................................................................................................................................................7

Baby Cereal ......................................................................................................................................................................7

Baby Fruits and Vegetables ........................................................................................................................................7

Baby Meats .......................................................................................................................................................................7

Fruit Juice..........................................................................................................................................................................8

Whole Grains ...................................................................................................................................................................9

Dry Beans and Canned Beans ................................................................................................................................ 10

Peanut Butter ............................................................................................................................................................... 10

Canned Fish .................................................................................................................................................................. 10

Fruits and Vegetables ................................................................................................................................................ 11

Infant Formulas ........................................................................................................................................................... 13

Vendor Responsibility for Least Expensive Purchase Requirement ................................................................... 14

Manufacturer and Store Promotions and Specials................................................................................................... 15

Authorized Promotions ................................................................................................................................................. 15

Buy one, get one free ................................................................................................................................................ 15

Buy one, get one at a reduced price .................................................................................................................... 15

Manufacturer or store cents-off coupons .......................................................................................................... 15

Store “savings” card or “customer reward” card ................................................................................................ 15

Unauthorized Promotions or Incentives ................................................................................................................. 15

Offer raffles.................................................................................................................................................................... 15

Offer Free food or non-food items ....................................................................................................................... 15

Provide Grocery delivery, or .................................................................................................................................... 15

Provide customer transportation ......................................................................................................................... 15

Provide refunds for authorized foods obtained with WIC EBT ................................................................... 15

Permit exchange of food items unless such exchange is for an identical WIC-authorized food item which is defective, spoiled, or outdated .................................................................................................. 15

Accept telephone orders for WIC purchases .................................................................................................... 15

WIC Transaction Processing .............................................................................................................................................. 16

WIC EBT Card and the “Shopping List” ..................................................................................................................... 16

Customer Purchase with WIC EBT and Printed Receipt ..................................................................................... 16

How WIC Authorized Representatives Create Their PINs ....................................................................................... 17

What The Vendor Should Know.................................................................................................................................. 17

Vendors May Report Program Abuse Anonymously .......................................................................................... 19

Payment of Redemptions .................................................................................................................................................. 19

Competitive Price ............................................................................................................................................................ 19

Recovery above Maximum Allowable Reimbursement Level (MARL) ......................................................... 20

WIC Compliance Reviews .................................................................................................................................................. 20

Vendor Monitoring ......................................................................................................................................................... 20

Sanctions for Non-Compliance .................................................................................................................................. 21

Use of WIC Service Mark .................................................................................................................................................... 22

WIC Vendor Training and Education .............................................................................................................................. 22

Vendor Materials Available by Order ............................................................................................................................. 23

When to Call The State WIC Office or Local WIC Vendor Manager...................................................................... 23

Vendor Reporting Program Abuse or Fraud ............................................................................................................... 24

Addressing Program Abuse or Fraud ....................................................................................................................... 24

Vendors Encourage Program Compliance As The Priority ................................................................................ 25

Actions When Encouraging Compliance Fails ....................................................................................................... 25

Evaluation and Response to Reports of Program Abuse ............................................................