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  • Florida WIC Vendor Handbook

    HEALTHY FOOD. HEALTHY KID. HAPPY MOM.

    July 2019

    800.342.3556 www.FloridaWIC.org

  • TABLE OF CONTENTS What is WIC? ..............................................................................................................................................................................1

    The WIC Vendor’s Commitment ....................................................................................................................................2

    What Is A Competitive Price? .........................................................................................................................................2

    Applications for WIC Authorized Vendors .................................................................................................................3

    What Food May A WIC Customer Purchase? .................................................................................................................4

    WIC Approved Items for Purchase ................................................................................................................................5

    Milk Products ...................................................................................................................................................................5

    Eggs ....................................................................................................................................................................................6

    Cheese ...............................................................................................................................................................................6

    Yogurt ................................................................................................................................................................................7

    Breakfast Cereal ..............................................................................................................................................................7

    Baby Cereal ......................................................................................................................................................................7

    Baby Fruits and Vegetables ........................................................................................................................................7

    Baby Meats .......................................................................................................................................................................7

    Fruit Juice..........................................................................................................................................................................8

    Whole Grains ...................................................................................................................................................................9

    Dry Beans and Canned Beans ................................................................................................................................ 10

    Peanut Butter ............................................................................................................................................................... 10

    Canned Fish .................................................................................................................................................................. 10

    Fruits and Vegetables ................................................................................................................................................ 11

    Infant Formulas ........................................................................................................................................................... 13

    Vendor Responsibility for Least Expensive Purchase Requirement ................................................................... 14

    Manufacturer and Store Promotions and Specials................................................................................................... 15

    Authorized Promotions ................................................................................................................................................. 15

    Buy one, get one free ................................................................................................................................................ 15

    Buy one, get one at a reduced price .................................................................................................................... 15

  • Manufacturer or store cents-off coupons .......................................................................................................... 15

    Store “savings” card or “customer reward” card ................................................................................................ 15

    Unauthorized Promotions or Incentives ................................................................................................................. 15

    Offer raffles.................................................................................................................................................................... 15

    Offer Free food or non-food items ....................................................................................................................... 15

    Provide Grocery delivery, or .................................................................................................................................... 15

    Provide customer transportation ......................................................................................................................... 15

    Provide refunds for authorized foods obtained with WIC EBT ................................................................... 15

    Permit exchange of food items unless such exchange is for an identical WIC-authorized food item which is defective, spoiled, or outdated .................................................................................................. 15

    Accept telephone orders for WIC purchases .................................................................................................... 15

    WIC Transaction Processing .............................................................................................................................................. 16

    WIC EBT Card and the “Shopping List” ..................................................................................................................... 16

    Customer Purchase with WIC EBT and Printed Receipt ..................................................................................... 16

    How WIC Authorized Representatives Create Their PINs ....................................................................................... 17

    What The Vendor Should Know.................................................................................................................................. 17

    Vendors May Report Program Abuse Anonymously .......................................................................................... 19

    Payment of Redemptions .................................................................................................................................................. 19

    Competitive Price ............................................................................................................................................................ 19

    Recovery above Maximum Allowable Reimbursement Level (MARL) ......................................................... 20

    WIC Compliance Reviews .................................................................................................................................................. 20

    Vendor Monitoring ......................................................................................................................................................... 20

    Sanctions for Non-Compliance .................................................................................................................................. 21

    Use of WIC Service Mark .................................................................................................................................................... 22

    WIC Vendor Training and Education .............................................................................................................................. 22

    Vendor Materials Available by Order ............................................................................................................................. 23

    When to Call The State WIC Office or Local WIC Vendor Manager...................................................................... 23

    Vendor Reporting Program Abuse or Fraud ............................................................................................................... 24

  • Addressing Program Abuse or Fraud ....................................................................................................................... 24

    Vendors Encourage Program Compliance As The Priority ................................................................................ 25

    Actions When Encouraging Compliance Fails ....................................................................................................... 25

    Evaluation and Response to Reports of Program Abuse ............................................................