hcl ppt for summer internship
TRANSCRIPT
19/5/2015
Abdul Afnan (401)
E-learning landscape & Marketing approach
strategy in India
3Company Mentor
Mr. Gaurav VarshneyMarkting managerHCL learning ltd.
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4Type of company Public companyFounder Shiv Nadar( Chairman &
CSO), Anant Gupta(President & CEO)
Founded 11 August 1976Head Quarters Noida, U.PBudget 2014-15 255,491 in lakhsPositioning of company in industry space
3
strategy Retain Customer, Quality Service
Number of employees 105,000Future Expansion Moving internationally in
11 countries and subsidiary going global such as HCL Learning
Turn around model Moving from product to services
Company Overview
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5HCL Enterprise:
HCL Corporation$6.5 billion
revenue 105000 employees
31 countries
HCL Technologies
HCL Infosystems HCL Healthcare HCL TalentCare
Product Engineering & R&D, Enterprise & Custom Applications, Enterprise Transformation Services, Infrastructure Management & BPO Services
A Distribution, IT Services and Solutions company with one of the largest sales & distribution network in the country. Private cloud and learning solutions for entire education ecosystem.
Total Revenues $5.6Bn EBITDA $146MnEmployees *100,240
Total Revenues $1.1 Bn EBITDA $ 5 MnEmployees* 5459
HCL Healthcare aspires to be the nation’s leading healthcare company providing a range of healthcare delivery, medical services, products and training to meet the growing need for quality healthcare
HCL TalentCare is an integrated Talent Solutions provider which aims to bridge the skill gap between Talent and the Enterprise. The solution framework addresses the Source-Skill-Staff value chain in multiple industries including IT Services, Banking and Insurance across entry-level roles in 0-3 year range.
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6HCL Business Model
Global presence in 31 countries
EuropeBelgiumCzech Republic FinlandFrance Germany Italy Netherlands Poland Sweden Switzerland UKNorwayDenmark
ANZAustraliaNew Zealand
Americas Brazil Puerto Rico USAMexico
AsiaChina Hong Kong IndiaIsrael Japan MalaysiaSaudi Arabia Singapore UAEQatar Indonesia
AfricaSouth Africa5
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7HCL InfosystemsMulti-brand Distribution Value –Added Distribution
34%
59%
6%
1%
Distribution
Hardware Products and SolutionsServicesLearning
ServicesIT Infrastructure Services• Data Center & Network
Managed Services• Remote management
through HCL ITOperations Center
• Managed Security Services• Multi Vendor Technology
Support Services• Managed Print Services
Enterprise Application Services• ERP, CRM, SCM• Business Intelligence• Enterprise Content Management
• Document Management Services
• Application Development, Maintenance & Support Services
• Other sustenance mode services
Learning• DigiSchool 6.0 , MyEduWorld, MyIIT Tutor
• Xcelerate – IIT-JEE Preparation course
• K12 content, Test prep on Dongle & Tablets
• SRP - School ERP products
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8Partnerships: the Growth Drivers for HCL
HCL Infosystems
HCL Technologies
HCL Healthcare
2012HCL provides salesforce.com Consulting,
Implementation, Enterprise Integration and Maintenance & Support
2011HCL AXON Becomes Oracle
Enablement 2.0 Delivery Partner
2005HCL sets up first Power PC
architecture design centre outside of IBM
1991-96Created the HP brand for computers in India
2005360 degree relationship with Microsoft - go to market partner, infrastructure service provider, application service provider
2008collaborating on joint sales initiatives across financial services, telecommunications, manufacturing and life sciences
2012Partnership focusing on providing Data Integration Solutions to different verticals
2012HCL provides solutions for fraud, waste and abuse (FWA) management and member experience management solutions (MEM)
2005Partners with Boeing for 787 Dreamliner programme
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2014HCL Avitas, the first subsidiary of HCL
Healthcare Has been set up in affiliation with Johns Hopkins Medicine
International
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9HCL Learning
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About HCL Learning
HCL Learning Limited is a wholly owned subsidiary of HCL Infosystems Limited, India’s Premier Technology Company.
HCL Learning covers the entire spectrum of education and training requirements across schools, colleges, individuals and enterprises.
HCL Learning is a leader in offering holistic interactive learning K-12 content through its flagship product DigiSchool.
HCL offers customized content repository that caters to the students’ learning needs.
The content is designed and developed by HCL Learning Development Centre, certified by Department of Scientific and Industrial Research
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About DigiSchool
DigiSchool is a digital K-12 content from HCL Learning supported by best in class multimedia hardware & services.
The DigiSchool ecosystem is a combination of • Innovative content, • Best in class service and • World class multimedia infrastructure
• DigiSchool Already empowered more than 4 million students studying across 4000 schools.
• DigiSchool Hexagon Advantage offers schools unique benefits that make teaching truly Interactive, interesting and participative
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Competitors of Digi School
1. Educomp
2. Extramarks
3. Teach next
4. Pearson – Digi class
5. NIIT online
6. TATA Edge
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Customer Satisfaction
Gold standards - “Moving from technologies to touching people’s life”
1. People
2. Partner
3. Process
4. Tools
5. Services
6. Product
7. Technologies
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Social Responsibility
Vision
Nation building through transformationalleadership
MissionCreating equitable opportunities for leadership, through focused philanthropy
2009
underprivileged children
2012India-wide chain K-12 schools to create lifelong
learners
2012
A technology-based educational interventionLeadership academy for meritorious rural program for Government Primary Schoolsenvisioning the eradication of illiteracy.
2010Instilling a deeper appreciation
and promotion of modern Indian art
RuralTransformation (1-12)
UrbanTransformation(K-12 & Art)
2011An interdisciplinary research-
oriented university
1996Amongst India’s top private engineering
colleges
Rural/UrbanTransformation(Higher Education)
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Wide Spread
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16Contribution
We did data collection work We did field work We made lots of presentations and presented
that presentations We did some calling work also
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17Data collection work
We had to collect data from internet Mostly we used google Data like, about HCL learning competitors, their
S.W.O.T etc We collect data of competitors activities like
alympiad and their promotions tools etc
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18Field work
We went lots of school in NCR We had to took information about their smart
board We gave questionnaire to teacher and students We need to analyse how often they use their
smart boar
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19Presentation work
Data we collected from internet now we have to present it to our mentor
Presentation on various topics like Olympiad , e-learning, S.W.OT analysis, e-commerce data, etc
We have to give presentation to our marketing manager
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20Calling work
We had to call various e-commerce web sites We had to asked about their selling process We had to asked payment methods
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21Learning
Our presentation skill enhance We introduced to the corporate first time so we
involve us to their environment and follow rules like punctuality etc.
We can easily handle new person Our communicational skill enhance
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22Product satisfaction
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17%
48%
35%
Responds according to the Product Satisfaction of HCL
products.
UnsatisfiedVery SatisfiedSatisfied
23Results & Findings
While purchasing the machine majority of consumers are influenced by the price and quality
Some consumers are giving more importance to the brand image.
Many consumers are only almost satisfied with product and services but not fully satisfied. The reason is customer expects good and more services.
After sales service of the product is poor. The customers need to be trained to manage the
minor repairs of the Machine. Most of the consumers are unaware of the other
products of HCL.
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26Recommendation
HCL learning should provide more features HCL should concentrate on their advertisement HCL should concentrate on their price strategy HCL should concentrate on their employees
(provide them desktop , etc)
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Marketing Management by Dr. Philip Kotler. HCL web site: www.hcl.com www.hclinfosystem.com www.hcltech.com Other web site: www.wikipedia.com/hcl learning www.slideshare.com www.indiainformation.com
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Thank you
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