A Report on

HCL Brand promotions through Direct Marketing

for Education Business in Retail and Institutional Accounts

Submitted by-:

Rahul Kr Rai

BBA(H) 2nd Year

Jai Shree Ganesh

Jai Shree Ganesh

FINAL REPORT

HCL EDUCATION BUSINESS IN RETAIL AND INSTITUTIONAL ACCOUNTS

BY

A Report Submitted in partial fulfillment of the requirement for the BBA Program of

Shree Agrasain College

Under the guidance of

College Guide Company Guide

HINDUSTAN COMPUTERS LIMITED

CAREER DEVELOPMENT CENTER

(HCL CDC) Liluah, Howrah.

Acknowledgement

I am profoundly thankful to MR. KATYAYAN KUMAR, BR. Manager,

HCL-CDC (Liluah), for his cordial treatment and also for his expert guidance and

constant assistant given in the course of this project with a deep sense of gratitude.

It’s my real honor and pleasure, to be associated with HCL Career Development

Center a division of HCL Info systems Ltd. I deeply express my gratitude to the

company for giving me an opportunity to work as winter trainee at their corporate

office under Winter Internship Program (WIP). Also special thanks to Sr. Prof

Siddartha roy,(computer science),MCA ,PGDIM,MBA, For special guidance and

all the respected teachers of BBA(H) department. Our also goes to the kind Co-

operation of our college library from where we could collect a vast treasure of

knowledge. We would like to thanks the countless number peoples especially who

helped get this work out of door. While developing this project we had to consult

many people from different grounds of activity. We would like to thank our

parents without whom this project would never have been completed. The kind

and ready help and advice extended by them is greatly acknowledged. We also

express our whole hearted thanks to our friends who criticized and motivated us

during the tenure of the study and to all my elders for the inspiration and

encouragement through the course.

CONTENTS

Topics Total Page No

1. HCL 7

Overview

Partnership, snapshot,business model

2. HCL CDC 9

Purpose

Scope

Limitations

3. Main Text 6

Methodology

Findings

4. Recommendations 1

5. Achievements 1

6. References 1

7. Attachments/ Annexure 20

Role & Responsibilities:- In the period of trainings, I am performing various

activities to complete my task, to perform my task very

efficiently I was given some responsibility. These

responsibility & roles are as follows:- School Exam,

Data Collection,

Distribution Of phemplets,

On the Road Activity,

Business development executive (B.D.E).

1-HINDUSTAN COMPUTER LTD

HCL IS leading global Technology and IT Enterprise with

annual revenues of US$ 5.5 billion. The HCL Enterprise

comprises two companies listed in India, HCL Technologies

and HCL Info systems.

The HCL team comprises 77,000 professionals of diverse

nationalities,

operating across 29

countries including

500 points of

presence in India. HCL

has global

partnerships with

several leading

Fortune 1000 firms,

including several IT

and Technology majors.

OVERVIEW:- Hindustan computer ltd (HCL) establish in august 1976 in India. Hindustan computer ltd (HCL) is India’s largest PC manufacturer about to 1 lacs PC everyday. It largest manufacturing plant is in RURDPUR (UTTRAKHAND).India first digital and micro computer is launched by the HCL in 1978-79. HCL is globally expended in 29 countries like (U.S.A ,UK,AUSTRALIA, BRAZIL,SRI-LANKA, SOUTH AFRICA,ETC) With 6 lacs employment and 4 thousand Indian employer. HCL is one of the gold satisfied company.

Hindustan computer ltd (HCL) HCL Infosystem ltd HCL Technology HCL-CDC, TELECOM, Related to software TECH SUPPORT, OS, Security, Service delivery, TRUBLE SHUTING, Networking, HCL-COMNET, Manufacturing

HCL Infosystems

HCL Infosystems, with revenue (TTM) of US$ 2.7 billion (Rs. 12,155

crores), is India's premier information enabling and system integration

company. HCL offers products and infrastructure solutions in the fields of

computing, communication, networking, office automation, broadcasting and

imaging. It has partnerships with leading global players like Intel, AMD, Toshiba, Bull, Ericsson, Cisco, Microsoft, Nokia, Apple, Computer

Associates, Casio, Symantec and Konica Minolta among others.

HCL has a direct sales, channel sales and retail sales network pan India. HCL

has a support of 360+ customer service centers and four ISO 9001 certified

state-of-the-art manufacturing facilities. HCL Infosystems has pan India

presence across metros and non-metros. With a mission to provide world-class

information technology solutions and services to enable its customers to serve

their customers better, HCL Infosystems is forever setting new standards of IT

in the country.

HCL:Enterprise

HCL Enterprise is a leading global technology and IT enterprise with

annual revenues of US $3.9 billion (Rs. 17,374 crores). The HCL Enterprise

comprises two companies listed in India - HCL Technologies & HCL Infosystems.

The 3-decade-old enterprise, founded in 1976, is India's original IT garage start-

up. Its range of offerings span Product Engineering, Technology and Application

Services, BPO, Infrastructure Services, IT Hardware, Systems Integration, and

distribution of ICT products. The HCL team comprises over 43,000 professionals

of diverse nationalities, who operate from 17 countries including 360 points of

presence in India. HCL has global partnerships with several leading Fortune 1000

firms, including leading IT and Technology firms.

PARTNERS OF HCL

A Snapshot at glance of HCL Ltd.

2-HCL-CDC

New Delhi, March 29, 2007: HCL Infosystems Ltd, India's premier information enabling company, inaugurated the first HCL Career Development Center (HCL CDC) in Kolkata, under its latest initiative to create highly skilled IT professionals across the country. The company has ventured into the field of IT career development with an objective to meet the increasing demand for skilled professionals from organizations across the country. Earlier in the day, Mr. Debesh Das, Information Technology Minister - Government of West Bengal formally inaugurated the HCL CDC in Kolkata in the presence of several distinguished guests and senior officials of HCL. As the training arm of HCL Info systems, HCL Career

Development Centre (CDC) carries forth a legacy of excellence spanning across more than three decades. HCL CDC is an initiative that enables individuals and organizations to benefit from HCL's deep expertise in the IT space.

Among the fastest growing IT education brands in India, HCL CDC offers a complete spectrum of quality training programs on software, hardware, networking as well as global certifications in association with leading IT organizations worldwide.

HCL Career Development Center:

PAN (Present Across the Nation)

PROGRAMS OFFERING Software Courses

HCSE+ (JAVA, .NET & Oracle)

HCSE (JAVA Track)

HCSE (Oracle DBA Track)

HCSE (Oracle Developer Track)

HCSE(.NET Track)

Hardware Courses

HCE+ (HCL Certified Enterprise Engineer)

HCEA (HCL Certified Enterprise Associate)

BHAN (Basic hardware & Advance Networking)

CCNP (Cisco certified Network Professional)

MCSE (Microsoft certified System Engineer)

RHCE (RED HAT Certified Engineer)

Hardware

Networking

Database Courses

Oracle 10g Upgrade

Oracle 11i Upgrade

SQL Server 2010

Non IT Courses

Career ACE

Sales PRO

Service PRO

ACADEMIC ALLIANCES

HCL UNVEILS INITIATIVE TO CREATE INDUSTRY READY ICT PROFESSIONALS

Launches Second HCL Career Development Center in Chennai, offering specially designed courses in Infrastructure, Middleware and Networking

Resonance is a leading coaching institute for IIT-JEE and other entrance examinations, based out of Kota (Rajasthan). Since its inception in 2001, Resonance has witnessed unprecedented success in terms of results in various competitive examinations and growth in students' enrollments by winning the trust of thousands of students and parents across the country

3-Purpose / Objective of the Project

To reach near to student-:

One of the main purpose of project is to reach near to student to fulfill

their demand of a perfect computer learnings institute.

Brand awareness of HCL CDC-:

HCL is a very popular name in the industry but HCL CDC is new to the business

for IT training. For the reason we the members of the retail team were given the

task of Promoting HCL CDC’s name. Our task was to promote HCL CDC as a

premium training and development.

Promotion of the products offered by HCL CDC-:

The products of HCL CDC are the career and the modular courses that

they offer. IT related courses but courses also related to Sales & Marketing (Sales

pro), Inter-Personal Skill building (SDF) etc.

Generation of customer base for the centre -:

One of the major objectives of the project also includes creation of DATA Base for

the company and generating Business for the company. The data base created

would help HCL CDC to further transact with the prospective candidates. This also

helped us to know that how target customers can be approached, how to convince

a customer and how an actual business is done with the clients.

Scope of the Project

1) Market:- Howrah market is a very huge market where HCL CDC can

have great potentials to expand. Here if HCL CDC acts proactively in the market, then it can become a premium IT training institute in Howrah.

2) Advertisements: HCL CDC is brand which is unaware to the

public so it needs to understand how to reach the mass audience. For the purpose, HCL CDC can advertise through hoarding mainly in front of the schools and colleges.

3) Data collection: a perfect data should be collected about the taste,

choice, preference, competitor strategy, market demand.

4) Conducting examination:-after tiding with different institution, schools, colleges it is necessary to conduct a examination to take over the qualified students

5) Estimation of requirement:- what is the basic student requirement,this should be known.

6) Instant Activities: Road shows and on the spot admissions can be

an good option to reach to the audience.

7) Survey: Survey programs can be of great help to access the need in

the market and the latest trends demanded in the market. This would help HCL CDC to act proactively in the market to adapt new Technologies.

Limitations of the Project

i.Lack of Awareness: Awareness regarding the IT industry is very limited in Howrah. With

the limited knowledge of the industry among the general public, HCL CDC too is an unknown name

in the industry. As HCL Info-systems Ltd has recently come up with its education wing, it is in the

introduction stages. At many institutions when only about CDC is expressed, it creates difficulties

to deal regarding business.

ii.Time Constraint:Howrah market is a very huge market. Due to the time constraint, the entire

market cannot be covered.

iii.Response: Poor response from the respondents generally from the Non-Technical back

grounds. Girls too were very apprehensive to contact or to share their data during cold calls.

iv.Wrong Information: The project was base d on the surveys and data collection. The data was

collected through primary and secondary resources. Most of the times the data provided

by the candidates on the road or during formal tech registration are wrong. Sometimes it

so happen that a few companies information available on internet sites were not updated.

v.Communication: At the time of counseling of the students, many of the students were not

conversant with English or Hindi. It created a new hurdle to convey the proper message in

Bengali

vi.Co-ordination: There are many separate teams working at HCL CDC to get business. An

organization approached by a team was also approached by the other team.

vii. Examinations period:-Examination were conducted at most of the schools and

colleges. So most of the candidates were not interested during the examinations

seasons. Most of the institutes too were not interested to allow us to conduct a seminar

regarding any of the courses offered by HCL CDC.

viii. Most of the placement consultancies we visited were not interested in providing details

of the candidates for the programs HCL CDC offered. They replied as it was against

the rules of charging any amount from the candidate for the placements.

ix. Some of the institutes were unhappy with HCL CDC’s prior performance. This created

some more difficulties to talk regarding any business with those institutes.

METHODOLOGY Methods used to promote HCL CDC:-

Exam Conducting

Data Collection

On The Road Activity

• In a period of trainings, my team member are performing various activity

relating to our project. To perform our task very efficiently we are given some

responsibility & authority. In my team four persons are present and all person performing their separate task. In these task, someone going to collect data

relating to schools, colleges, institution, etc, someone going to tie up with these colleges, institution for furthers activity. After this my job is to conduct a examination of 10, 10+2,k students to check their intelligency. This

examination are resonance-hcl xcelerate exam, career ACE & core programs. After taking examination of the student results were evaluated. This results

are attached in next pages……….

Exam Conducting

My another method to to promote HCL-CDC is to collect data, information relating to the taste, choice, preference, competitor strategy, market demand and after collecting this data we act according to this collected information.

These data are (mainly related) as follows :----

Taste of the student about the computer institution. Choice of the student about the computer institution. Marked demand in which we set up our HCL-CDC. A perfect competitor of HCL-CDC. These competitor strategy, Our market strength. Brand name of HCL-CDC in market, etc.

Data Collection

My another method to to promote HCL-CDC is by doing road activity. In present days of marketing, road activity is very popular than any others mean of promoting a product or marketing of product. It is the primary & essential activity of any other company. In road activity the mainly work is done by me is- distribution of phemplates, discussion with 10, 10+2, undergraduate student, collecting their phone numbers, etc. the data relating to this matter ia attached in next pages…………..

On The Road Activity

Findings

Students engaged in final year examinations.

Students not satisfied with the course curriculum.

They are not interested in making IT as their Career.

Their ignorance about the brand HCL CDC.

Their mobile phone either switch off or not reachable.

Students make various types of excuses for not coming to the

help desk for counseling.

Students don’t have time to come to the college.

Most of the people were Bengali speaking which creates

difficulty in communicating

with them.

People do not want to talk to strangers who come to their

house.

Students or the prospective candidates not at home.

Many were very interested for the new courses offered by

HCL CDC.

Some people already had bad experience with HCL CDC

Recommendations

competitors but prices of some courses are priced higher. So the prices of some of the courses should be reduced to increase registrations.

to spend more on Above the line Activities. This will also increase the popularity of the brand HCL CDC.

a negative impact in the minds of the customer.

execution of a new plan.

not cost much but will be able to build a long term relationship with the candidate and also promote itself.

team must have the information of one organization being approached by the other.

November-December as no exams are conducted during this period.

-Ware courses as compared to Hard-Ware courses. Soft-Ware courses must also be given priority.

Achievements

Collection of many data.

Collection of examination results of more than 30 results conducted by myself.

,Enquiry related to the courses and registrations have been generated

Colleges have been visited and students of the college visited.

Successful promotion HCL CDC around the area of howrah, bally, liluah G.T road, hoggly, chinshura, risra.

References

http://www.facebook.com

http://www.orkut.com

http://www.monster.com

collection

Attachments---OMR-SHEET

Attachments:- Database

S. No. NAME CONTACT QUALIFICATION PITCHED FEEDBACK

1 DIP BHADURI 9433265830 B.A (FINAL YEAR) H/W,S/W

INTERESTED FOR HIS SISTER

2 ABHISHEK KR. SINGH 9903455102 GRADUATE H/W,S/W INTERESTED

3 SOURAV SEN 9231625293 B. TECH 4TH YEAR TIVOLI INTERESTED

4 D. SOMESHWAL.RAO 9831119307 H.S APPEARED S/W,H/W INTERESTED

5 S.K.CHATTERJEE 9435582251 MBA SDF INTERESTED

6 ANUP MISTRY 9883225952 GRADUATE S/W,H/W INTERESTED

7 SUMAN BISWAS 9230745741 B.A 2ND YEAR H/W,S/W INTERESTED

8 PRASENJEET MALAKAR 9007900520 BCA IBM TIVOLI INTERESTED

9 SUBHOJEET DASGUPTA 9733545903 B.SC

10 RATAN CHOUDHURY 9831888406 B.SC SALES PRO INTERESTED

11 SUDIP SANANTO 9830278367 ANIMATION S/W INTERESTED

12 MICHALE DEY 9239110336 H.S SDF INTERESTED

13 ARGHA MITRA 9830030342 BCA(2ND YR.) S/W INTERESTED

14 NILAMBU MAJUMDAR 9874210708 BCA(2ND YR.) S/W INTERESTED

15 INDRANIL SAMANTA 9830427203 BCA(2ND YR.) TIVOLI INTERESTED

16 SNEHASHIS CHOWDHARY 9432521188 BCA(4TH SEM) JAVA/.NET

VERY INTERESTED

17 PAPAN GHOSH 9874877555 WORK IN VODAFONE SALES PRO INTERESTED

18 SUMAN DEY 9749416273 WORK IN VODAFONE SALES PRO INTERESTED

19 SOUMYO BANERJEE 9474020594 B.A S/W, H/W NOT MUCH INTERESTED

20 ARITRA CHATERJEE 9830341431 GRADUATE H/W INTERESTED

21 RAJORSI 9831007144 B.COM S/W, H/W INTERESTED

22 YASHWANT KUMAR 9681430051 B.COM(2ND YR.) SDF INTERESTED

23 A.KIRAN SHEIKH 9433562155 H.S H/W,S/W INTERESTED

24 DEBOLINA SARKAR 9830125774 B.COM H/W,S/W INTERESTED

25 MUNMUN HUSAIN 9331286318 B.COM S/W INTERESTED

26 RAJESH KR. MONDAL 9832850799 H.S H/W,S/W INTERESTED

27 ASHUTOSH SHARMA 9883688259 B.COM H/W,S/W INTERESTED

28 BIKRAM SHARMA 9681339014 B.COM S/W INTERESTED

29 KUNAL DUTTA NOT AVAILABLE GRADUATE SALES PRO INTERESTED

30 CHANDRASEKHAR 9835431256 C.A SDF INTERESTED

31 AMIT KUMAR 9333408635 H.S H/W,S/W INTERESTED

32 NABENDU DAS 9831152765 GRADUATE H/W,S/W INTERESTED

33 SAMPAT DEY 9635008577 H.S H/W,S/W NOT INTERESTED

34 ARITRA CHAKROBARTY 9933133394 H.S H/W,S/W

NOT MUCH INTERESTED

35 PUDNAOB SENGUPTA 9804381642 GRADUATE

36 KRISNENDU SARKAR 9836076444 GRADUATE(2ND YR.) H/W,S/W INTERESTED

37 SAMRAT BOSE 9830041992 GRADUATE TIVOLI MAY OR MAY NOT COME

38 ATRI DUTTA GUPTA 9874051926 B.COM (HONS) .NET INTERESTED

39 ARUP DUTTA 9051155018 GRADUATE S/W INTERESTED

40 PRATIP BISWAS 9836696863 B.TECH S/W INTERESTED

41 SANDY GAMES 9339677548 GRADUATE S/W INTERESTED

42 ANIK DAS 9883296115 B.TECH SDF INTERESTED

43 NILANTA DAS 9748559753 H.S SALES PRO INTERESTED

44 RAJDEEP SARKAR 9432188986 GRADUATION TIVOLI INTERESTED

45 ARNAB SAHA 9231006628 B.SC TIVOLI INTERESTED

46 MAHESH KUMAR 9903002569 B.COM S/W INTERESTED

47 SUBHAJIT SAHA 9804303297 MBA(PURSUING) TIVOLI INTERESTED

48 AVIRUP ROY 9874237873 B.COM SDF INTERESTED

49 TANMOY SAHA 9831172337 MBA(PURSUING) TIVOLI INTERESTED

50 VICKY JAN 9007268183 H.S SALES PRO INTERESTED

51 ARYAN 9681219651 H.S SALES PRO INTERESTED

52 SHAEZAMAN 9681220267 H.S SALES PRO/SDF INTERESTED

53 ANIRBAN SINHA 9932361145 B.A S/W INTERESTED

54 ARIJIT GHOSH 9836755134 MCA TIVOLI INTERESTED

55 AASHISH SHARMA 9831686370 B.COM SDF INTERESTED

56 ATRI BANERJEE 9831249134 MCA (PURSUING) TIVOLI INTERESTED

57 CHETAN SHARMA 25682936 B.COM S/W INTERESTED

58 SOUVIK ROY 9830706163 GRADUATION SDF INTERESTED

59 RAJU SAHA 9748760321 GRADUATION SDF/SALES PRO INTERESTED

60 ANKAN SEN 9903302935 B.TECH SDF INTERESTED

61 Dipak Singh 9830135750 BCA S/W Interested

62 Sanjay Kumar Sen 9933022778 BA Sales Pro Interested

63 Mausam Mrinmay Sahrma 9051141685 BE IBM TIVOLI Interested

64 Soumavo Pal 9804594602 BCA IBM TIVOLI Interested

65 Patralika Chalcha 24981111 BSC IBM TIVOLI Interested

66 Priyankita Sen 9830109713 BSC S/W Interested

67 Saurav Hait 9831834221 BBA Sales Pro Interested

68 SUKHENDU DAS 9831985090 B.COM Sales Pro Interested

69 DEBASIS DUTTA 9748293239 B.COM Sales Pro Interested

70 Jiten Murti 9007107322 B.COM RHCE Interested

71 Anwarul Haque 9903838275 MCA IBM TIVOLI Interested

72 Anirban Kaur 9830257316 BBA SDF Interested

73 Shreyashi pal 9051742828 MCA IBM TIVOLI Interested

74 Kundan Kumar 9851858722 BFSC Sales Pro Interested

75 Rahul Thakur 9432220408 B.COM Sales Pro Interested

76 Subhojit Sikdar 9748834461 MCA H/W Interested

77 Sanchayan Bhowmik 9830108119 MCA H/W Interested

78 ArupJyoti Chatterjee 9331937443 B-Tech IBM TIVOLI Interested

79 Akbar Hussain 9903288718 B-Tech SDF Interested

80 Souman Barui 9903507693 B.COM Sales Pro Interested

81 Anand Das 9231695216 BSC IBM TIVOLI Interested

82 Shahdab 9836816910 BSC S/W Not Interested

83 PuruShottam Singh 9874759260 B.COM Sales Pro Interested

84 Md Asif Hussain 9830529408 MCA IBM TIVOLI Interested

85 Santosh Kr Das 9836270094 BCA IBM TIVOLI Interested

86 Asmita Majumdar 9831243427 Tourism SDF Not Interested

87 Biremdar Yadav 9007577332 BCA S/w Interested

88 Mrinal Bhattacharya 9883046554 BBA Sales Pro Interested

89 Rajeev Banerjee 9432978435 B.Com Sales Pro Interested

90 Kohinoor Bera 9933017619 BSC N/W MCSE CCNA RHcE Interested

91 SK Mohiuddin 9007785087 HS H/W Interested

92 Arghya Bera 9831932079 B.Com Sales Pro Interested

93 Syed Muzzaffar Ali 9635781026 BSC IBM TIVOLI Interested

94 Suman Das 9836135591 B.Com Sales Pro Interested

95 Sudip Kar 9231623769 B.Com S/w Interested

96 Shwambaditya Sen 9830032713 MBA Sales Pro NOT INTERESTED

97 Deepankar Kumar Singh 9836706359 BA H/w Interested

98 Soumik Das Comp Sci S/w Interested

99 Robin Kamat 9830286008 B.Com Sales Pro Interested

100 Sanjay Kumar 9874686876 MCA IBM TIVOLI Interested

101 Pramod Kr Choubey 9681035348 MCA IBM TIVOLI Interested

102 Rajesh Sharma 9748475747 BBA Sales Pro Interested

103 Navin Kaur 9831362625 BSC H/w Interested

104 Subhangshu Bhadra 9051041412 Graduate Sales pro Interested

105 Ritesh Jain 9874935233 HS H/w NOT INTERESTED

106 Rupam Ladh 9836217782 BA S/w Interested

107 Priyanka Saha 9874692301 BSC S/w Interested

108 Rahul Saha 9339295463 BSC H/w Interested

109 Swastik Gon 9433295873 MBA Sales Pro Interested

110 Nabeen Khandeep 9836149323 B-Tech Networking Interested

111 Ankit Goenka 9330812312 HS H/w NOT INTERESTED

112 Anirban Biwas 9331613932 HS H/w INTERESTED

113 Ankit Agarwal 9051016382 B.com MCSE,CCNA,RHCE,SDF INTERESTED

114 Sanjay Biswas 9932325177 Bsc S/w INTERESTED

115 Pravat Mitra 9831598331 HS H/w INTERESTED

116 Ankan Sen 9903302935 B-Tech SDF iNTERESTED

117 Harsh Vardhan Sharma 9903835321 B.Com Advanced Course iNTERESTED

THE END