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  • The Past, Present, and Future

    HCI & UX IN INDONESIA Josh (Adi Tedjasaputra) and Eunice Sari

    UX Indonesia and The University of Western Australia

  • Indonesian Highlights 250+ million people 60% live in Java 50% are under 30 Southeast Asias largest

    economy

    http://www.bps.go.id/tab_sub/view.php?kat=1&tabel=1&daftar=1&id_subyek=12&notab=1 http://www.bps.go.id/tab_sub/view.php?

    kat=2&tabel=1&daftar=1&id_subyek=02%20&notab=16 http://www.bps.go.id/tab_sub/view.php?kat=1&tabel=1&daftar=1&id_subyek=27&notab=5 http://teknologi.news.viva.co.id/news/read/512467-pengguna-ponsel-di-indonesia-lampaui-

    jumlah-penduduk http://ugm.ac.id/id/berita/8776-menkominfo%3A.270.juta.pengguna.ponsel.di.indonesia http://www.bbc.co.uk/indonesia/majalah/2014/06/140605_majalah_ponsel_indonesia http://www.export.gov/indonesia/doingbusinessinindonesia/index.asp

    (H)UMAN-CI

    Copyright 2015 UX Indonesia. All rights reserved

  • Computer Highlights 20% own computer 1 person usual ly has more than 1 mobi le

    phone 93.4 mil l ion Internet users (6th in the

    world) with yearly double-digi t growth 20% access Internet using computer 95% use mobi le phones to access Internet Use avg. 2.5 hours of mobi le phone per

    day (the highest in the world) 95% mobi le users are prepaid subscribers 90% watch T V Business Monitor International, Indonesian Telecommunications Report, 17 Nov 2014 http://www.bps.go.id/tab_sub/view.php?kat=1&tabel=1&daftar=1&id_subyek=12&notab=1 http://www.bps.go.id/tab_sub/view.php?kat=2&tabel=1&daftar=1&id_subyek=02%20&notab=16 http://www.bps.go.id/tab_sub/view.php?kat=1&tabel=1&daftar=1&id_subyek=27&notab=5 http://teknologi.news.viva.co.id/news/read/512467-pengguna-ponsel-di-indonesia-lampaui-jumlah-

    penduduk http://ugm.ac.id/id/berita/8776-menkominfo%3A.270.juta.pengguna.ponsel.di.indonesia http://www.bbc.co.uk/indonesia/majalah/2014/06/140605_majalah_ponsel_indonesia http://www.emarketer.com/Article/Internet-Hit-3-Billion-Users-2015/1011602

    H-(C)OMPUTER-I

    Copyright 2015 UX Indonesia. All rights reserved

  • Interaction Means of Communication

    SMS was a primary means of communication (Hargreaves & Robertson 2009)

    IM (BBM, Whatsapp, Line) is

    an emerging means of communication (Tedjasaputra & Sari 2015).

    HC-(I)NTERACTION

    Copyright 2015 UX Indonesia. All rights reserved

  • Interaction Social Networking/Media

    Fast growing sector 25% have active Facebook

    account (62.5 mill ion) 3rd largest mobile phone

    Facebook users in the world (63 mill ion).

    1st largest por tion of Facebook users access via mobile phone in the world (92.4%).

    Popular among younger age groups in urban centres

    Source: The Association of Indonesian Internet Providers, Internet Users in Indonesia, Jan 2014 http://www.emarketer.com/Article/Facebook-Users-Indonesia-Have-Highest-Mobile-Usage-Rate-Worldwide/

    1011896

    HC-(I)NTERACTION

    Copyright 2015 UX Indonesia. All rights reserved

  • Interaction Blogging

    Widespread Powerful marketing tool for

    consumer businesses The Association of Indonesian Internet Providers, Internet Users in

    Indonesia, Jan 2014 http://idarosiyanti.com/blog/produk-moment-gratis-ongkir-nasional/

    HC-(I)NTERACTION

    Copyright 2015 UX Indonesia. All rights reserved

  • Interaction Online Advertising

    67% online consumers pay attention to online advertising

    96% are affected by online advertising through friends or relatives

    The Association of Indonesian Internet Providers, Internet Users in Indonesia, Jan 2014

    https://www.youtube.com/channel/UCrvctIgxmbknXtn_L-S9IuQ/videos

    HC-(I)NTERACTION

    Copyright 2015 UX Indonesia. All rights reserved

  • Help computer operators Computer Science Curricula (Hewett et. all 1992)

    THE BEGINNING OF HCI IN INDONESIA

    Copyright 2015 UX Indonesia. All rights reserved

  • HCI and UX Training and Consulting Southeast Asia

    2002: ENTREPRENEURSHIP

    Copyright 2015 UX Indonesia. All rights reserved

  • HCI+UX+RFID Training and Consulting Southeast Asia

    2006: MOVE BASE TO SINGAPORE

    Copyright 2015 UX Indonesia. All rights reserved

  • HCI+UX+IoT Training and Consulting Focus on Indonesia

    2008: MOVE BASE TO AUSTRALIA

    Copyright 2015 UX Indonesia. All rights reserved

  • Lifestyle Proximity to Indonesia and the rest of Asia

    WHY AUSTRALIA?

    Copyright 2015 UX Indonesia. All rights reserved

  • Copyright 2015 UX Indonesia. All rights reserved

    UX In

    done

    sia

    M

    alay

    sia

    2014

    Ki

    ck-O

    ff M

    eetin

    g fo

    r ACM

    Loc

    al C

    hapt

    er

    Dev

    elop

    men

    t KICK-OFF: UX INDONESIA-MALAYSIA 2014

  • Indonesia ACM SIGCHI Chapter

    Chapter ID: 120750 Alias: CHI UX Indonesia

    19 May 2014

    Vision To be a leading community and a catalyst in Indonesia for the procurement, development, cooperation and construction of knowledge and best practices in the field of interaction between humans and digital technology of computer-based technology (HCI)

    Provides system and powerful means of cooperation and complementarity between professionals , academics , and industry.

    Improving knowledge, skills and professional interests, academia, and industry.

    Provide a dynamic forum for communication between professionals, academics, and industry for all aspects of the IMK , in terms of analysis, design, evaluation and implementation.

    Provides system and high -quality publications for researchers and practitioners .

    Provides mentoring and training of high quality for academics, professionals, and industry for the development of human resources required.

    Provide adequate online library facilities and high quality to be used in research and development.

    Mission

    INDONESIA ACM SIGHCI

    Copyright 2015 UX Indonesia. All rights reserved

  • DKI Jakarta Depok Bandung Banten Jatim Yogyakarta

    INDONESIA ACM SIGCHI CHAPTER (2014-2015)

    Copyright 2015 UX Indonesia. All rights reserved

    Indonesia ACM SIGCHI Chapter

    Chapter ID: 120750 Alias: CHI UX Indonesia

    19 May 2014

  • INDONESIA ACM SIGCHI COMMUNITY

    chiUXindo.uxindo.com

    Copyright 2015 UX Indonesia. All rights reserved

    CHI UX Indonesia

  • Connecting People Academics, Professionals, Students

    COMMUNITY OF PRACTICE

    Copyright 2015 UX Indonesia. All rights reserved

  • HCI-UX BOOTCAMPS

    Enhancing the HCI and UX skills and knowledge Connecting academics and professionals

    Copyright 2015 UX Indonesia. All rights reserved

  • UX BOOTCAMPS ACROSS INDONESIA

    Copyright 2015 UX Indonesia. All rights reserved

  • FIRST ACM IN-COOP CONFERENCE ON HCI AND UX IN INDONESIA

    Copyright 2015 UX Indonesia. All rights reserved

  • CHIUXID 2015

    Copyright 2015 UX Indonesia. All rights reserved

  • REGIONAL HCI AND UX COLLABORATION

    CHI 2015, OZCHI 2014, national HCI events in Indonesia and Malaysia, HFESA Bridging the Gap Meeting

    Copyright 2015 UX Indonesia. All rights reserved

  • 1. The market in Indonesia is dispersed and diverse

    2. HCI and UX currently add value in digital technology

    3. Future HCI and UX value proposition in Indonesia may include Education (LxD), Food & Agriculture, and Mobile TV

    CONCLUSION

  • Do you want your business to thrive or survive? If you want to survive, remain complacent, if you want to thrive, consider Asia. The key to unlocking your future as one involved with Asias growth is through putting your mind to developing Asia capabilities. Jiayou (go for it). Source: http://www.afr.com/brand/boss/for-a-job-stay-in-australia-for-a-future-go-to-asia-20150402-1m31bq

    THRIVING OR SURVIVING

    Copyright 2015 UX Indonesia. All rights reserved