hazel lee's portfolio

Hazel Lee’s Design Portfolio2012-2014

EDUCATIONS.K.H. Tsang Shiu Tim Secondary SchoolForm1 – Form6

Caritas Bianchi College of CareersHigher diploma in Design (Interior Architecture)Year 1 - Year 2CGPA 2.9/ 4

9/2006-6/2012

9/2012-6/2014

ACADEMIC QUALIFICATIONS3/2012 The Hong Kong Diploma of Secondary

EducationEnglish: 4 Chinese: 3 Mathematics: 4 Extended Part(Algebra and Calculus) 3 Physics 4 Liberal Studies 3 Chemistry 3

WORKING EXPERIENCESPart-time sales at Trek Point

Part-time Telebet Services Assistant at Jockey ClubPrivate tutor

Part-time sales at Millies

2010

2012

2012 - present

2013

LANGUAGES AND SKILLSCantonese

English

PuTongHua

Microsoft O�ce ( Word, PowerPoint, Excel )

Photoshop

AutoCAD

Illustrator

InDesign

Sketchup

3D Max

ABOUT ME

Name: Hazel, Lee Hiu Hei (李曉熙)

Address: Flat 2720, Chung Kwan Hse, Chung On Est, Ma

On Shan, Shatin6297 0583/ 2640 4552

[email protected]

AZEL LEE

I am a hard working and self-motivated person that I am willing to learn and try di�erent things. I can work under pressure and have a good time management skill. In addition, I am well organised person who able to deal with di�erents tasks.

EXPECTED SALARY

DATE AVAILABLE

$10000-$12000

1st August 2014

Somewhere 01Year: 1.2013 - 4.2013Site: Parklane, Tsim Sha Tsui

This is a retail shop design project for a macaron and chocolate shop - Somewhere which decided to open its first retail shop at Parklane in Tsim Sha Tsui.

S mewhere

Client Info

Mission: Attract people who feel stress to come and relaxVision: Everyone’s soul can be cured by chocolate and enjoy their life.Target group: Tourist, middle class peopleSelling Point: Colourful package (rainbow colour)S mewhere

Shoping centreCentre parkHotelBus stopMinibus stopMtr exitSidewalk

Site Info

Architecture there can attract more tourists.Family will go there for family day as near Kownloon Park.well facilated transportational network so easy for people to visitpeople may not walk along the whole Parkline as they may cross the road before visit our shop.

Chocolate

Target group

Products

Objective Inspiration

Scheme

Theme

Element3D form

Concept

Site

25-40 adults - Office Workers - Middle - High classes people

Chocolate - milk, dark, nuts, fruityMacaron - classical, fusionDrinks - tea,wine Boxset - chocolate, macaron, chocolate mix macaron

當迷失沮喪時,在這柔和的沙漠綠洲中,讓朱古力為你重新充電

Shelter

Shelter

Nature

Parklane

Master Mind Map

Concept and mood As chocolate and macaron are desserts which can help people to release their stress in order to put down their burden for a while. Therefore, I use Shelter to be my design concept and gentle be the mood as I hope that the customers will think that the shop is a shelter for them to escape from their bustle life.

Store room 12 To store the products Rack

Staircase 9 For people to go upstair

Area Name % Funtion Furniture

Window display 12 Display the model of chocolate and decoration to attrack people

Staff room 12 For our staff to keep their belongings and do Tables, Computesr, Chairs, Cabinets some paper work

Glass Showcase 20 To display differents kinds of products Showcase, chairs

Toilet 4 For our staff change their uniform go to toilet Cabinet, basic, toilet

Cashier & packing 13 To collet money and pack products Table, shelf

Consulting area 8 For people who are interested to cooperate Chairs with us or don’t know which chocolate suit them Sharing area 10 To let people leave a message or photos there

1st study model

2nd study model

ModelPhotos

1

4

2

3

G/F Floor planN.T.S.

1/F Floor planN.T.S

Elevation 1 N.T.S.

Elevation 2 N.T.S.

Elevation 4 N.T.S.

Elevation 3 N.T.S.

Display area

Shop front

Staircase

Toccare 02Year: 9.2013 - 11.2013Site: Brim 28, Wan Chai

This is a project designing a Italian resturant which theme is spritualilty. This resturant named Toccare(Connection in Italian) , a new branch of Maxim’s, is decided to open its store in Brim 28 where are many different types of resturants are located.

Client Info

Maxim's Caterers Limited- largest food & beverage corporation and restaurant chain. - more than 590 of branch stores in Hong Kong

New branch: ToccareItalian restaurant provide traditional Italian food high privacy as the selling point

Site Info

Purple block-> commercialBrown block-> residentialTarget customers will be office workers and family

Mood board

Look up to somethinghave a sense of chasingpeaceful

Concept and Mood

‘When angel left this world, she left a feather and gave people hope.’ From this sentense, I thought of connection to be the concept of this resturant. As the theme is setted to be sprirtualilty, I have researched that spirituality is not just about religion but focus on the connection between yourself and your spirit. You cannot touch but feel.

Symbolic elements

Area Specification

Area name Capacity Function

Reception 5% Welcome customers, confirm booking, receive payment

Bar area 12.5% Provide drinks and snake

Dining area 30% Have meal or hold an event there

VIP room 6% For VIP to have meal

Kitchen 18% Prepare the food

Store room 5% To store the food, staff’s property

Other ( e.g.corridor, outdoor)

23.5%

Description

I decided to create a narrow pathway for cus-tomers and a open dining area for them in order to let them feel that there is hope after darkness. Therefore, I also created more light to split out from different areas so as to guide them go in to the dining area.

Floor planN.T.S

Shop front perspective

Floor planN.T.S

Ceiling planN.T.S

Dining area perspective

Centro 03Year: 11.2013 - 1.2014Site: The Henessy, Wan Chai

This project is about designing the new head quarter office for Centro, the lead player in Hong Kong media production company, at the Henessy which is a grade B office building.

Creative Director (1)

Animation directior (1) Post production director (1)

Prop modeler (2)

3D Designer (2)

Computer technician (2)Writer (1)

Colorist (3)

Maintenance department

Maintenance director (1)

corrective maintenance

Mechanics (2) Electricians (1)

Servicing Department

Department head (1)

Advisor (2)

Accountant (1)

Sound designer (1)

Editor (2)

Post productionAnimation

Environment modeler (2)

Character modeler (2)

Senior Animator (2)

Junior Animator (4)

Receptionist (1)

Admin (1) Admin (1) Admin (1)

Client Info

Found in 1987 (the longest history of media comapany in Hong KongWon: a Hong Kong Film Award/ a Golden Horse Award in Best Visual Effects / a Satellite Award e.t.cPhilosophy: Fast. Flexible. Quality second to none

Service

- Advertsing- Post production Visual Effects for Feature Films Digital Intermediates Rides & Attractions- Communication media installation for museum, expo

Styling

- very entertaining- work is elegant, soft- not realistic as the western comany- focus on human warmth

Company structure of new office

Site Info 17/F- 19/F

No.of beam: 2No. of column: 6Floor Loading 5KPa + 2KPa partition loadToilet: 2 (total: ~8.0 sq.m)3 lifts: 1500mmX1300mmX3200mm (L1-L2)1450mmX1450mmX3200mm (L3)(Total: ~19 sq.m )Ceiling height: 4800 (true ceiling) 3415 (from beam to finishing)Full height glass wall for 3 sidesFire escape staircases

Summer time sunlight (22/6)

Winter time sunlight (22/12)

Opportunity

Threats

Strengths1. three sides are full height glass window2. beams and column are around the building3. well facilities -> shopping, f&b4. nice visual

Weakness1. no parking facilities2. only one side of the building can get in3. one side of the view being blocked

Opportunity1. high ceiling -> place large facilities, feature2. can volt the building to connect the o�ce3. many green area in the building-> cooperate with the o�ce

Threats1. near busy tra�c road and construc-tion -> noise2. open for 24 hours to public -> may got security problems 3. Near habour -> high humidity4. strong sunlight in winter -> can’t place equipments there

Strengths

Weakness 9:00 a.m.

9:00 a.m.

12:00 noon

12:00 noon

17:00 p.m.

17:00 p.m.

Concept

Centro is a company focus on human warmth. Products that she made arewarm hearted and elegant. In order to project this key focus, candle is usedas the concept of the new office.Candle give people warm and light in the dark. The free flooding propertyalso fit in the Centro, creative and willing to have new try.

17/F floor plan

Feature for glass showcase platform

Supporting for split level and projection screen

Reception

18/F floor plan 19/F floor plan

Feature for partition made by wax

Working area in 19/FCommon area in 18/F

Yau Ma Tei Informational Board 04Year: 11.2013 - 1.2014Site: Market street, Yau Ma Tei

This is a project related to my graduation project which is renew the public library in Yau Ma Tei. However, less legi-bility of the site is the challenge for me to do my project. Therefore, I am going to design an informational board to attrack people to walk toward the library.

Scale: 1:250

Site Info

Transportation Green areaCommerical buildingRecreationIntitutionResidential

Scale: 1:250

Main PathwaySecondary PathwayTertiary Pathway

Shopping in Nathan Road

The elderly gathers in the park

Go to the Immigration Department

Basketball court and park.Community Centre to hold different activities

hawkers stay there at night

view of the site is blocked

Basketball court

Public toilet

Park

Refuse collection Point

- well-facilitate there but old facilities

- the pathway to the library is dirty.- people tend to walk alone main street

Community centre

Issue

less legibility of site -> less human flow

Chosen location

Function

- Information board

to check new arrival of books and storage

- Seating area

- Book Drops

- Stage

for performancers to use at night

- Covered walkway

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Sketches Floor plan development

Concept

As the site is near Temple street, I think the informational board should include the style and icon of Temple street. I have choosen Temple as my design concept and I would use Kau Cim as the design ideas.

Study models


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Seat & Stage

Covered

Book drop

Informational board

Play With Book 05Year: 1.2014 - 4.2014Site: 250 Shanghai street, Yau Ma Tei

In Hong Kong, reading culture is not that popular when compare with surrounding city. One of the major reason is that there are not much comfortable reading enviornoment provided for the citizen. Moreover, people think that the books are heavy and inconvince for them to carry all the time. Therefore, providing a E-book library may help.

Objective

Use the signature of local feature to redesign the facilities and feature.Visitors can learn the culture of Hong Kong in this libraryMainly provide E-book as it is world-trending

Aim

Promote reading cultureTo provide a new style public libraryTo convey a message that redevelopment doesn't mean to kill all the original culture there.

Site: Yau Ma Tei Public Library

9:00 a.m 12:00 noon 17:00 p.m.

Shadow Study Xiazhi - 21st June

9:00 a.m 12:00 noon 17:00 p.m.

Shadow Study Dongzhi - 22st Dec

G/F: Column: 41 G/F (selected area) 3 staircase ceiling height 2900 1 lift about 1000 sq.m

1/F: Column: 35 1/F (selected area) 3 staircase ceiling height 2900 1 lift about 1000 sq.m

Bubble Diagram

Area speci�cation & Matrix diagram

Block Diagrams

Stack Diagrams

Concept

Run into the book. As people would feel like they are soaked into a book if they love the books so much, the design of the library should be make people feel like they have escaped from the reality.

People tell story under the tree.Trees tell their story though pattern.Mant stories are related to tree.

Yung Shue Tau is the landmark of Yau Ma Tei and which is famous for storytellers gather there.

Choosing wood to express the concept.

Design Icon

Icon of Yau Ma Tei

Sketches

Outlook of book-shelves

Pattern of feature wall

Kid’s book display area

Hardcopy book display

Artium

Artium

G/F floor plan 1/F floor plan

Kid’s book display

Free seating area

hazel lee's portfolio

Documents

chocolate shop

chocolate mix macaron

retail shop design project

model of chocolate

wine boxset chocolate

design concept

chairs toilet

store room