Have Yourself A Happy Little Startup

2008

2009Yes, it has been a

stressful year

Global Financial Meltdowns

10.2 %

US unemployment rate

Likely

jobs won’t be back

in their original form

A N

ew

Sp

end

ing

Hab

itIs Here To Stay

For those who keep the jobso much is expected from you

Should we just sit and watch?Hoping for things to get better?

Cheer up!

Still many reasons to celebrate!

Sta

rt Me U

p

Sta

rt u

p

Cost is incredibly low

Open Source

Outsource

Better Tools

Community

virtually

unlimited market

Competing with big guys?

don’t worryyou have the

equalizers

Need scalable data center?

Use Cloud Computing

http://www.slideshare.net/Guppers/im-cloud-confused

Pay as you go

ElasticityFault tolerance

Don’t have a big

marketing budget?

The Game

has changed

SEOSocial Media

Less Ads

Low or no cost distribution

Only the Einsteins need to apply?

No! More than anything else,it needs

Persistent

Tenacity

Tireless

Resilient

All these mean,

we’re in equal footing,right?

Merci

Any body in the world without access to large capital, can start and compete

Well, not quite

When you are this small

no one cares about your startup

journalistsinvestors

customers

suppliers

partnership

Internet is such

a noisy place

this is your tiny loud speaker

How do you stand above

the crowd?

5strategies to increase your chance of success

1Start smalldon’t burn yourself

Control your cost

Don’t start hiring people yet Don’t rent officeDon’t build datacenter

Cheap is your badge of honor

Your idea is justa hypothesis

Very likely to change

Sp

read

the

word

sTalk about your ideas, Not your products,

Now

BlogFacebook Fan Page

Linked-in Group

Twitter

A set of screenshots will do

Run through ideas to your target audiences

When you have good traction onthe community and your target customers are excited

You strike gold

2Offer 10x betterUser experience, features, services

Wow your customers

Pick

onething that your product willdo very, very,

very well

Remember you’re small

don’t try to do many things

10x User Experience in Action

iPhone• New Mobile User Experience• Wide Range of Applications

Blackberry• Email Push Experience

Your customer is a click away from competitor

Give them Instant Gratification

Open the package Search for a book Select a book One click purchase Start reading

All under one minute

Amazon Kindle

3Catch the WaveJump early while it’s forming

Your advantage:

Agility

Cloud Computing

Mobile Apps

Social Computing

Globalization

Inbound Marketing Green

Put your bet on emerging, transformational trend

Health Care

jump early!

[Twitter, Facebook, Appstore]

Ride the wave, hope for a little push

Bloggers PressTweets

Recommendation

4Avoid these pitfalls

Do not build a new community ..is a lot harder than you think

They have won the battles

Do not create a new market unless your product is unbelievably innovative

Less competitors could also mean the market is too small

Do not obsess withyour competitors

They’re likely as clueless than you are (even more)

Do not make advertising as your primary source of revenue

unless you’re sure that

you’ll be the top 5 sites

in your product category

OR you’re serving

an exclusive market

Do not use viral as your primary strategy

More and more people are immune to the viral strategies

Ideas Evolve

Don’t search for

perfect ideas, it’s very likely your

ideas evolve along the way

Do not build many features in your first releaseAcquire additional features after extensive observations

Twitter executes this approach very well

5Great Solutions SellIdeas won’t

Hungry? This is a Sim

ple

Solu

tion

“Just Cool” only gets

you traffic

users won’t stick around

>40%Good Test

of my customers will get upset if the

product/service is discontinued

Source: Sean Ellis, Startup Marketing

Before you put serious efforts

Yes, it’s crazy to starta startup

Hig

h R

isk

Friends, family, investors, press, competitors will be laughing at your little startups

Most people think thatyou may have genetic defect

to start this crazy journey

Life is short

Dare to BeDifferent

But…

HappyHolidays

From your crazy friends at

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Blog: http://www.andyharjanto.com Twitter: http://twitter.com/harjanto

Contact: andy@guppers.com