Growing With Hydroponics

Hassle Free

“We are the geek squad of modern gardening”

TRACTION

Met with customers Developed our first MVP

Created our business story

Developed our website

Understood our Break even point

MARKET OPPORTUNITY

Our market will cater to Urban housing and apartments where space is valuable and it is a

necessity to utilize as small a footprint as possible.

The pacific census division consists of 92 percent urban population. California being the largest

urban population, 95 percent.

This will lead to a possible consumer base of greater than 35 million.

The USA’s Urban growth rate has increased by 12 percent from 2000 to 2010, which outpaces the

national growth rate of 9.7 percent.

Leveraging studies by both Berkley and MIT on hydroponics, in these markets should help to gain the

needed early customer growth.

PRODUCT/ SERVICE

Passionate customer

Represents a larger urban population

The product will make upkeep simple and

take the time intensive parts out of the

equation

The product will be customizable,

allowing decor standards to be meet

Customer:

Urban dwellers

Sales:

Base Kit

(Avg. $300/Customer)

Direct Revenue:

Sales-Expenses

(Avg. $144/Customer)

Current Customer(1):

27 years old ($300)

Seattle

Potential Seattle

Customers in

Households

(Ages 18-54):182,908

*US Census Bureau

DR/Customer, one

time service

payment:

($144 x 182,908)

= $26.3 M

● Based on one time purchase… in only one market

● Excludes premium models, customization, consultation, and various expenses….

○ Summary: potential for big profit it huge!

MARKETING / GROWTH STRATEGY

Customers want the convenience of organic market produce….. but their options are expensive

We bring convenience to any home. No matter how small.

Growth Strategy:

Make an impact on

the Seattle market.

Great service +

Easy to use

product =

Delicious produce

Team up with

Seattle Hydroponic

parts distributors:

Reinvent our

models and

expand customer

base

Buy out an existing

hydroponics

company:

Establish a

storefront home

base and

distribution center

Expand to other

markets:

More home bases

in new cities.

2-5 Year 4-8 Year 8-10 Year 10-15 Year

Our Team

Derek Wallace

Designer/ Hacker

Rachael Wallace

Operations / Customer Service

Brad Werner

Production/ Hustler

Teresa Knisely

Operations/ Finance

Each member has a specific skillset that he/she contributes to the team.

Each member of this team provides a key role to our business. As a StartUp, every member is involved and included in all daily operations.

COMPETITION

Us in the Market Space:

We are just beginning. Competition against some companies that have been around longer.

Advantages?

People responded well to our ideas for implementing wireless app technology, but mostly the fact that they could

customize their garden to fit their needs.

Unique & Modern:

Our product appeals to people living in small spaces where gardening space is limited.

We appeal to people who have never tried hydroponics before, who may be intimidated by other systems.

Competitors Vs Us

Our main competition is MiracleGro with their partnership with AeroGrow AeroGarden systems.

They have succeeded in longevity and having several different models to choose from.

Their systems have similar design concepts and also use LED lighting.

Our system is bigger, more robust and aesthetically pleasing.

AeroGarden is our biggest competitor since our systems our similar, their gardens are too small in

comparison to our model.

Our wireless app technology will allow the user to monitor plants more efficiently than what AeroGarden is

offering.

THE PROBLEMS AND CURRENT SOLUTIONS

Our Features

Grows Bigger

Plants

Why Our Product Is Better

More

Affordable

More

Customization

Our Competition

Click Grow™

A

N

D

FEATURESHASSLE FREE

TRUE GARDEN

IKEA CLICK AND GROWSUPER

CLOSETVIAGROW

MIRACLE GRO AEROGARDEN

LED

LIGHTING

WIRELES

S APP

TECHNOL

OGY

PRODUCT

CUSTOMI

ZATION

08/2016

Introduction

10/2016

Market

Overview

01/2017

Partnerships

03/2017

Beta Release

02/2017

Pre-Release

04/2017

Product

Launch

Our Roadmap

INVESTMENT

Bootstrap startup by Founders for prototypes

For 1st year, we need:

$ 10,000 for 3-D Printer

$100,000 for operating expenses

For 2nd year, we need:

$20,000 for an injection mold

$ 8,000 for hiring additional staff

Seeking a mentor

INVESTMENT