Harvard Business Review - Financial Services Board ?· Harvard Business Review =r- ... Classic Advice…

Download Harvard Business Review - Financial Services Board ?· Harvard Business Review =r- ... Classic Advice…

Post on 13-Aug-2018

215 views

Category:

Documents

1 download

Embed Size (px)

TRANSCRIPT

  • HarvardBusinessReview

    =r

    www.hbr.org-~ October 2006

    60

    Tarun Khannaand KrishnaG. Palepu

    72 The Tools of Cooperation and ChangeClayton M. Christensen, Matt Marx,andHoward H. Stevenson

    82 THE HBR INTERVIEWIdeas as ArtJamesG. March

    92 Strategies for Two-Sided MarketsThomas Eisenmann,Geoffrey Parker,andMarshall W Van Alstyne

    102 Meeting the Challenge of CorporateEntrepreneurshipDavid A Garvin and Lynne C Levesque

    20 FORETHOUGHT

    37 HBR CASE STUDYWhat Serves the Customer Best?PaulENunesand WoodruffW Driggs

    53 D(~FERENTVOICESleep Deficit: The Performance KillerA Conversation with Harvard Medical SchoolProfessor Charles A.Czeisler

    I I 4 BIG PICTURECan Science Be a Business?Lessons from BiotechGaryI~Pisano

    126 What Business Are You In?ClassicAdvice from Theodore Levitt

    146 EXECUTIVESUMMARIES

    152 PANEL DISCUSSION

    ---

  • HBROctober 2006

    12 COMPANY INDEX

    14 FROM THE EDITORFair Business Is as FairBusiness Does

    Western companies expeCtto be treatedfairly as they expand Into emergingmarkets1ikeChina,India,ana Brazil,Staringthem in the faceat hone, how-ever, 15the stock-optlUn-datinqscandal.Shouldn'tdecencytranslateequallyacross cultures and economies?

    20 FORETHOUGHT

    The nationality affirms is beconllngmore. not less,clear. . .Whenso-cairedbest practices fail to deliver.. Indiansarc getting more materialistic.. .1\:0onelikes a perfect brand...Sending conSIS-tent corporate messages.. .Onllne shop-ping in 3-D...Followingin the footStepsof an icon.. .15the globalization apoca-lypse upon us'

    37 BaR CASE STUDYWhat Serves the Customer Best?Paul F.Nunes and WoodruffW. Driggs

    Whiskeymaker Glenmead,e ISfacing atrade-()ff;Front-officeinnovations are in-creasing salesand customer loyalty.Butbysiphoningmoneyawayfromproductinnovation, they might produce the op-posite effect in the long term.

    53 DiffERENT VOICESleep DeficitThe Performance KillerA Conversation with Harvard MedicalSchool Professor Charles A. Czeisler

    Corporations try to protect employeeswith rules agamst ,,\'orkplacesmoking,drinking, drugs. sexual harassment, andso on. Yet they keep asking people towork too hard, too long, af1d with too lit.tie sleep. The toll on morale and perfor-mance can be significant. So why are sofew companies doing anything about it?

    10

    90 S'fRATEGIC HUMOR

    11'4 81G PICTURECan Science Be a Business?Lessons from Biotech

    Gary? Pisano

    The birth of~dtechnology created highhb~S for a revolutionin drug R&D.Three decadeslater,thosehopesarelargely unreplized. Can companies thatcorlducthasicstientificresearch as acore activity be profitable? Yes-with adifferent anatomy.

    126 What Business Are You In?Classic Advice from Theodore Levitt

    An early proponent ofthe need for com-paniesto focus on customers, TheodoreLevittwas one of business's great minds.Read excerpts from sixof his most influ-ential HBRarticles,

    139 LETTERS TO THE EDITORConsumer-directed health plans don'tnecessarily create any true savings forthe U.S.health care system. They onlyhelp employers shift the responsibil-ity and the cost of health care to theiremployees.

    146 EXECUTIVE SUMMARIES

    152 PANEL DISCUSSION

    On StageDon Moyer

    For a leader, there's no such thing as acasual conversation.

    t

    HARVARDBUSINESS REVIEW I HBR.ORG