harrington design capabilities
DESCRIPTION
Here's a not-so-brief introduction to our firm's capabilities. But there are lots of pictures!TRANSCRIPT
Design Can.
harrington design company
building brands people love
“Allow myself to introduce…myself.”— Austin Powers
Got a sec?If you’re short on time, don’t worry. You’re just like most of our
clients — look for a complete listing of our capabilities on Page 9.
But I’m inviting you to get to know us a little bit better.
Bringing first-class design to the First Coast, our mission is to
harness design’s possibilities for organizations who truly want to
discover their hidden potential. Of course, you probably won’t hear
us saying it that way all too often. But we think it. A lot. Since 2001,
it has been our unique privilege to demonstrate to companies like
yours just how much design can do for business. Our very reason
for being is to put the tools of design to work on behalf of a specific,
pragmatic purpose: to help our clients differentiate, compete and
win.
In the following pages, you’ll become acquainted with our
methodology and the people responsible for it. A review of some
past projects and our client list will also give you a pretty good
picture of our capabilities.
Let’s have a conversation about where you are and where you want
to be. Together, we’ll explore the question:
What can design do for you?
Jeffrey Harrington, AIGA
President and Design Director
Harrington Design Company
A clearly-defined brand plan, a
precise creative strategy or even
a carefully-nuanced positioning
statement helps consolidate focus
and resources. A consistent tone
and aesthetic ensures all impressions
and interactions work to build one
singular brand and garner the same
piece of mind share.
Design can
unify
Design can
transform
A new logo, an updated web site, a
new name or tagline — all may be the
visible outcomes of a design project.
But transformation need not stop at
the visual. Even a slight shift in how
you’re perceiving your company and
your targets can invigorate the entire
enterprise and help spearhead a new
corporate destiny.
From external targets such as
prospects, current clients and
investors to internal targets like
employees, the right messaging
strategy executed to the letter
(visuals, type and copy) works to
create a unique emotional set of
expectations. The bolder the promise
and the more faithfully it’s kept, the
stronger the brand.
Design can
motivate
Design can
inspire
In addition to providing
compelling imagery and concepts,
often the design process itself
becomes the catalyst to new
efficiencies, new initiatives, new
markets and new revenues. Our
clients inspire us to do our best
work. Our aim with our work is to
return that noble favor.
brand developmentbrand discovery | strategic positioning | market research | name & tag generation
corporate identitylogos | stationery | kit folder | brand standards
marketing materialsprint ads | annual reports | brochures | sales materials | presentations | invitations & announcements
web & interactiveweb sites | content management | intranets | ecommerce | search engine marketing | enewsletters
public relationsannual plans | press releases | event planning | media training
advertising*
radio & television advertising | media planning & buying
what we do
*services provided through our strategic partners
evaluateBrand building represents an organic, evolving process; its success
presumes a commitment to continuous improvement. We continually
ask: what’s working, what could have been better, what have we learned,
what’s next?
how we do it
produceHere, we execute to your specifications with an emphasis on both quality of
workmanship and timeliness of delivery. Rigorous testing, especially on the
web side, ensures functionality meets the user experience we’ve designed.
refineTypically, a consensus builds around one of the executions and only a few
revisions are required to ensure the process hasn’t deviated from your
strategic marching orders. When appropriate, we may suggest research
or user testing to bolster the success of a campaign or roll out.
designEquipped with an approved strategy and your project parameters, the
creative explorations can begin with all energies directed in their proper
direction. From a field of rough sketches or computer comps, the client
selects one to three for further development.
discoverVia extensive Q&A, strategic analysis and competitive benchmarking,
including both client-provided inspiration, as well as our own, we collaborate
to achieve a set of business objectives and communications criteria.
Jeffrey brings 10 years of experience
as a designer and strategic branding
consultant. His client roster includes
Fortune 500 companies, professional
services, healthcare, travel and
tourism and non-profit organizations.
His previous experience includes
five years as Art Director for St.
John and Partners. His expertise
is in strategic brand development,
identity development, collateral
materials and brand-enhancing Web
sites. Jeffrey currently serves as
Advisory Board of the Jacksonville
Chapter of the American Institute of
Graphic Arts. His work is recognized
by the AIGA, How Magazine, the
Southeast Regional Addys and
mostly important, his clients.
He graduated with a BA in Graphic
Design from Flagler College.jeffrey harrington
design director
our team
Chris’s career started as an intern
with Harrington Design Company and
soon his talent for impressing clients
with graphic prowess made him
indispensable. Chris’s wide range of
interests include photography, music,
art and illustration. Together these
interests combine and allow Chris to
take a client’s corporate needs and
create unique branding pieces. In
2003, Chris graduated from Florida
Community College of Jacksonville,
where he received an Excellence
Award Recipient of the FCCJ Graphic
Design Program.
chris salvadorgraphic designer
our team
our view
our digs
where we work
Florence Haridan
Business Coach
Gathering
904 612-3934
Dr. Charles Travis
President
Logos University
8159 Arlington Expressway, Suite 29
Jacksonville, Florida 32211
904 745-3311
Mark Middlebrook
Vice-President
The Middlebrook Company
1200 Riverplace Blvd.
Suite 902
Jacksonville, Florida 32207
904 393-9020
Christopher Heacox
Executive Director
Riverside Fine Arts Association
1100 Stockton Street
Jacksonville, Florida 32204
904 389-6222
Leana Gallagher
Managing Partner
The Ribault Club
904 556-6235
Bob Hawkinson
Owner
TLC Total Lawn Care
6655 Blanding Blvd
Jacksonville, Florida 32244
904 771-8889
et cetera
selected client history
affiliations
referencesAmerican Institute of Architects1.
Citi Cards2.
Downtown Jacksonville (Downtown Vision, Inc) 3.
Duval Ford 4.
eMusic.com5.
Engle Homes 6.
Florida Department of Environmental Protection7.
Jacksonville Urban League 8.
Harris, Guidi, Rudolph, Dunlap & Rosner9.
Landstar Trucking 10.
New England Health Imaging11.
Predator Cues12.
Rink Design Partnership 13.
Riverside Fine Arts Series 14.
Salvation Army 15.
SaniGLAZE International 16.
Southwest Occasions 17.
TLC Total Lawn Care 18.
University of North Florida 19.
WellFlorida Council 20.
AIGA member since 1995, Advisory Board 1.
University Club, Young Executive Board2.
FCCJ, Advisory Board3.
Put your faith in our experience. Investing in our track record pays dividends.
lean on us
why choose us?
what we look for
Now that you know what we expect, here’s what you can expect from us:
The highest caliber of work1.
The passion and professionalism of the best and 2.
brightest in the industry
Choices and recommendations that are 3.
consistent with both your stated objectives and
our philosophy of how to help brands grow
A commitment to your success that includes 4.
leveraging our relationships to your advantage
The unwavering dedication of an ally who works 5.
to support your competitive edge
Before we take on a client, we consider a few things:
Opportunities to do our best work1.
Clients who understand the value of our work 2.
and respect the need for a well-managed
design process
An openness and willingness to transcend 3.
the ordinary
unifycreative samples
harrington design company
World Golf Village Hall of Fame
portfolio samples
TLC Total Lawn Care ad
portfolio samples
Rink Design Partnership Inc. proposed web design
portfolio samples
Riverside Fine Arts Web site
portfolio samples
Ritz Chamber Players ads
portfolio samples
Predator Cues web site
portfolio samples
MarketThreads.com identity
portfolio samples
Manifest Equity website
portfolio samples
Longleaf Mitigation
portfolio samples
The Law Office of Jason Porter Identity
portfolio samples
Gathering Web site
portfolio samples
My Engle Homes
portfolio samples
Citi Group - mulitmedia presentation
portfolio samples
Capital One Dossier
portfolio samples
Beaux Arts Ball invite
portfolio samples
A I A J A C K S O N V I L L E P R E S E N T S
N E W Y E A R ’ S E V E
A T 9 T H & M A I N
B E A U X A R T S B A L L . O R G
I L L U S T R A T E D B Y E F F I E M I T S I O S
Amelia Nature brochure
portfolio samples
AIGA Martini Poster
portfolio samples