happ booklet010212hi

7/29/2019 HAPP Booklet010212hi

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Mobile health has taken the world

by storm.Whether youre leading the revoluon or just tesng the waters,

Happque is here to help you take control of mHealth technology.


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HE BEGINNING

Discover useful and relevantmedical and health apps (or as we

call them, hApps)

Deploy hApps to employees andpaents in a secure environment,as well as monitor their use

Discuss mHealth issues with peers

What started as a conversaon ended in the

creaon of Happquethe mHealth source

for healthcare professionals.

Happque was founded on three ideas.Knowing how busy healthcare professionals

are, we wanted to make it EASY to:

Last year, a group o healthcareproessionals asked themselves:

Why is it so dicult to nd appropriate

health apps?

And even if you nd relevant ones, how canhealthcare organizaons deploy and managethem eciently and securely?


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Weve actualized theseconcepts into three products

Benefts o Happtique at a Glance Spend less me searching and start nding the hApps you need Take advantage of discounts on select hApps and bulk purchases Read hApp reviews from your peers Discuss mobile health topics and collaborate on new iniaves

with healthcare professionals Create your own customized, secure mobile applicaon store Deploy and monitor hApps within your enterprise easily,

eciently, and securely Integrate mul-plaorm and personal devices within yourinstuon Keep current on mHealth news with the daily Mobile HealthUpdate eNewsleer

1. The hApp Catalog

Where hApps are categorized using the

vocabulary of healthcare professionals2. Enterprise Applicaon Sub-Stores

So that healthcare organizaons can create

and customize their own secure mobile

applicaon store

3. Happques mHealth Community

A space for healthcare professionals to share

ideas about mobile health

Introducing a mobile application store designed specifcally or healthcare proessionals


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HE hAPP CAALOG

There are over 23,000* health and medical mobile

applicaons in the marketplace, and this number

connues to rise. These apps are usually lumped into

a broad medical or health & tness category within a

general applicaon store. The lack of categorizaon makes

it extremely dicult and me-consuming for healthcare

professionals to nd apps that are genuinely useful.*Source: MobiHealthNews Report

HE CHALLENGE: Finding the Right Apps


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HE SOLUION: Te hApp Catalog

App use has the potential to revolutionize the delivery o care, yet its hindered by the

amount o time it takes to fnd the relevant ones. No more, we said.

CATEGORIZED USING

MEDICAL VOCABULARY

We started by taking all 7,000-plus medical

apps from the Apple App StoreSM and orga-

nizing them in a way that is intuive to health-

care professionals. The hApps are categorized

employing techniques similar to those used to

organize medical libraries and will be tagged

with clinical terms. Instead of one generic med-

ical-related category, hApps are classied by 24

professional audiences and 64 clinical topics.

The hApp catalog is connually being rened

with addional subcategories and tags.

Happque will also be oering hApps for other

leading plaorms (Android, BlackBerry,

HTML5, etc.) using the same categorizaon.

ROBUST SEARCH FUNCTIONS

Users no longer need to waste me scrollingthrough countless pages of generic health

apps. Instead, they can search by profession

or clinical relevance. We will also be add-

ing more tradional search opons, such as

mobile device, developer, and price, enabling

users to drill down and nd the exact hApp

they need.

USER REVIEWS AND RATINGSThe Happque store will include hApp user

reviews and rangs, which will help pre-

vent the use of irrelevant or downright dan-

gerous ones. It will also add credibility to

exceponal hApps.

WHAT IS AhAPP?

A hApp is a mobile

medical/health app

available through the

Happque store. At

Happque, we think apps

sold through our store

deserve a special name

because we take extra

steps to categorize them

and ensure that they can

be deployed as healthcare

enterprises see t.


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HE HEALHCARE ENERPRISE SORE

As hospitals and other healthcare organizaons

connue to expand their use of smartphones and

other mobile devices, the need for mass app deploy-

ment and management becomes more essenal.

Not only do healthcare enterprises require an easy

and ecient method to distribute apps, they must

also be able to do it in a way that guards against

the disclosure of condenal paent informaon.

Unlike other industries, healthcare demands a

much higher level of privacy and security.

In addion, theres a growing trend for employees

to use their own personal devices at work. This

rise of employee-liable devices calls for a new IT

management mindset that integrates personal

devices with company technology.

HE CHALLENGE: Enterprise App Use


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In a recent Forrester report, 75% o enterprises said theyve

experienced increased productivity by deploying mobile apps.

Happque oers healthcare enterprises

such as hospitals, connuing care facilies,and physician praccesthe ability to create

and customize their own individually branded

secure applicaon store. Organizaons can

stock their store with hApps from our store or

add their own custom-built apps. Employees

or paents can log in to their accounts and

securely download pre-approved hApps.

HE SOLUION: Create and Manage Your Own Application Store

66% o physicians who are using mHealth technology

are not connecting via their practice or hospital.


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MOBILE HEALTHUPDATES

Keep current onmHealth news.

Weve created an mHealth community topromote the use o mobile health technology

HAPPIQUES mHEALH COMMUNIY

HAPPTIQUES BLOGLearn about our teams

perspecves on the latest

mHealth trends.

HAPPTWEETSFollow us @happque.


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If youre just gengstarted, you can askthe Super-Users

for advice.

Talk to developers to let themknow what types of hApps youwould like to see created.

HAPPTIQUESmHEALTH FORUM

Share your ideas withfellow mHealth enthusiastson our forums.

Innovation begins with a conversation. Join the mHealth discussion today and help us shape tomorrow.


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CALLING ALL DEVELOPERS

Happtiques hApp marketplace is device andplatorm agnostic, so all developers are welcome

VOLUME SALES AND ENTERPRISE

OPPORTUNITIES

Joining Happques hApp development com-

munity gives you exposure to a naonwide

customer base of healthcare professionals

and enterprises (such as hospitals, medical

schools, and health insurance providers).

We facilitate bulk purchasing of hApps forhealthcare enterprises so they can bet-

ter manage the deployment and use of

hApps by their clinicians and administrators

organizaon-wide.

A TARGETED AUDIENCE

Unlike other app markets, Happque is focused

solely on mHealth applicaons, so we aract a

very specic customer base.

AN EASY WAY TO FIND RELEVANT hAPPS

We oer a comprehensive catalog specically

classied in a way that is intuive to healthcare

professionals for idenfying and locang hAppsfor themselves and their paents.


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DEVELOPER FEES

Help us pioneer the frst healthcare mobile application

store designed to meet the specifc needs o

healthcare proessionals.

For more inormation, contact:

NONiOS APPS

Happque is building our non-iOS (e.g.,Android, BlackBerry, HTML5, etc.) hApp

catalog from the ground. We invite develop-

ers to contact us about placing their hApps

in our store. Not only do we want to include

appropriate and relevant hApps in our catalog,

we want to oer them to our customers at the

best possible prices. Weve developed a unique

pricing structure that encourages developers

to discount their hApps. Happques standard30% fee is lowered as the discount increases.

(Free non-iOS apps will be listed at no charge.)

iOS APPS

Health and medical apps in the Apple App StoreSM

will be categorized and placed in Happques

global catalog where they can be discovered

by our users (users will be automacally

redirected to the Apple App StoreSMif they wish

to purchase). If you are a developer and oer

subscripon-based content that is purchased

outside of the iOS App StoreSM and would like to

oer promoonal or discount bulk pricing, please

contact us.

Barbara Green, Business Development & Contracng

O:(212) 259-0720 | [email protected]

Lois Drapin, Senior Advisor to Happque

O:(212) 724-8219 C: (917) 513-3293 | [email protected]

Or visit happquedevelopers.com and submit a completed Developer Applicaon form.


12/12Happque, founded in 2010 by GNYHA Ventures, is powered by technology provided by AppCentral.

Follow us on Twitter@Happtique

happtique.com

Are you ready?Mobile Health is the uture.

with Happtique.

ake control omHealth technology

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