Consuming and Celebrating on

HalloweenBY: ASHLEY BISEK, CHRISTINA CECIL, SHARRON GARZA, &

JOHNATHAN YUNG

Halloween has the potential for these consumer-related purchases:

*Candy* Costumes

*Food and Drinks* Halloween Cards

* Halloween Decorations* Pumpkin Carving Kits

Consumption TypologyDifferent ways that products or experiences can provide

meaning for people:~Consuming as experience~Consuming as integration

~Consuming as classification

Halloween is a time to have fun and dress-up

~Consuming as play

Associative Network for Halloween (Garza, 2015)

Candy

Wal-Mart

Halloween

Decor

CostumeGoodies

ScarySexy

Zombies

Black Lights

DevilCleopatra

Beverages

Beer

Budweiser

Party City

Celebration Plans For Halloween(National Retail Federation)

Halloween: In Town vs. Out of Town Activities

~Staying in town can save on time and money

~On the other hand going out of town requires more resources

such as going to Las Vegas

~According to USA today, 33 million will visit a haunted house during

the Halloween season (Kepple & Dur, 2014).

Influences and Reference Groups

As children grow up they may learn the relevance of Halloween from their family, as they are taught the

traditions and activities that occur around this time of year. Another reference group is one’s social group and

friends.

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Life Cycle StagesYoung & Single/ Young Couples

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Life Cycle StagesWith Children / Without Children

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Rituals

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