% that will dress up their pet for Halloween

14.7%

% of homeowners that will decorate yards for Halloween

49.5%

Amount of money the average consumer will spend on candy

$21.05

Total amount of consumer spending attributed to Halloween

$6.9 Billion

Most popular costume in 2011

Zombie

Total amount spent on costumes in the United States

$2.5 Billion

The top children’s costume for the 7th straight year

Princess

Average spent per family on costumes, candy, & decorations

$72.31

% of all Americans who will order takeout or delivery tonight

20%

Pounds of pumpkins produced by the U.S. last year

1 Billion

% of Americans that will visit a haunted house

22.9%

How much the average consumer spends on a costume

$26.52

Amount the average consumer spends on Halloween greeting

cards

$4.96

% that make their own costume instead of buying one

18.9%

% of people who will be wearing the same costume as last year

16.6%

% of American households that will carve a pumpkin

47.8%

% that will throw or attend a party

34.3%