haiti crisis
TRANSCRIPT
THE HAITI CRISISat Lynn University
CRISIS COMMUNICATION PLANThe plan, the team and the tools
MANAGE EXPECTATIONS
JANUARY 12, 2010A magnitude 7.0 earthquake shook Port-au-Prince at 4:53 p.m.
LYNN.EDU/ALERT
JANUARY 13, 2010
COMMUNITY GATHERINGS
LOCAL MEDIA
“NEWS THAT CANNOT WAIT”
STUDENT HOPE VIGILS
JANUARY 27, 2010
KEY TAKEAWAYS
•Focus on your audience
•Respect the messengers
•Simplify
MEMORIAL SERVICEMarch 12, 2010
DAY OF CARINGJanuary 12, 2011
REMEMBRANCE PLAZA
HAITI’S LEGACY
• Lynn’s culture
• Families and survivors
• Media coverage