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Hacking the Science Behind LinkedIn Status Updates
Learn how to better engage your LinkedIn followers, strengthen your talent brand, and attract better applicants.
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Congrats, you’re hiring!
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It’s time to shout the news from the rooftops!
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And by rooftops, we mean your LinkedIn status updates.
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Companies who post at least 1 status update / week on LinkedIn…
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Get 40% more views to their LinkedIn job postings.
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and 25% more apply
clicks
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Than companies who don’t post status updates.
and 25% more apply
clicks
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Including a video in your update… 1
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Including a video in your update… 1
Boosts engagement by 74% (on average)
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Including a link in your update… 2
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Including a link in your update… 2
Boosts engagement by 84%
(on average)
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Including a photo or image in your update… 3
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Including a photo or image in your update… 3
Boosts engagement by 147% (on average)
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You can 3x traffic by sponsoring your
update.
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And of the top 50 most engaging status updates last month…
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And of the top 50 most engaging status updates last month…
100% included a video, link, or image.
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1 in 10 hires have engaged with your company’s status updates.
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1 in 10 hires have engaged with your company’s status updates.
Your status update mattered to this guy.
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1 in 10 hires have engaged with your company’s status updates.
And may have been why your company caught his eye.
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Here are a few of last month’s most engaging status updates
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Here are a few of last month’s most engaging status updates
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Here are a few of last month’s most engaging status updates
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Here are a few of last month’s most engaging status updates
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Here are a few of last month’s most engaging status updates
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Here are a few of last month’s most engaging status updates
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Here are a few of last month’s most engaging status updates
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Here are a few of last month’s most engaging status updates
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But what if you’ve found yourself in a status update rut?
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Fret not, it doesn’t have to be your fate.
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7ways to escape your status update rut…
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And nail your recruiting goals beyond your wildest dreams.
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Highlight the qualities you’re looking for
1
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Incorporate unique, eye-catching images
2
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Share “a day in the life”
3
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Spotlight a star employee
4
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Highlight an intern’s recent experience
5
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Invite followers to upcoming events and career fairs
6
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Explain why a job at your company matters
7
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Character count
matters.
Remember…
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The top 50 status updates last month
averaged
120 characters.
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You’re ready. Now get to work!
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Oh… did you want more information?