© Habit5 2015

We make a habit of turning customer insight into profit for our clients.

Would you like to know more?

• We’re a market research and marketing consulting business

• We exist to help our clients achieve, and successfully act upon, an Outstanding Understanding™ of their customers and their market

• We can devise and run all forms of quantitative or qualitative market research, online or offline, and are proud to be accredited as a company partner of the MRS

• We love working with clients of all shapes and sizes: nationally (HSBC, Best Western, The Open University) regionally (Woodland Trust, Oval Limited) and locally (Visit Lincoln, Bishop GrossetesteUniversity, Optima)

• We help clients: define their brand, develop and launch new products or services, reach new markets or customer segments, plan new communications campaigns, improve the customer experience they offer– Would you like to know more?

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Habit5 in one minuteThe Exec Summary

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Five things to know about us…

At Habit5 we believe that the brands that understand best, demonstrate this understanding

by creating mutual value and are in turn understood

by their customers, will do best in their markets.

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Habit5 is a market research and marketing consultancy business that exists to help our clients achieve and act upon an Outstanding Understanding™ of their customers and their market.

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We are proud to be accredited as an MRS Company Partner, which gives our clients the reassurance that we will follow the high professional standards laid down in the MRS Code of Conduct.

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We love working with clients, of all shapes and sizes, who want to make a step change in how they understand and interact with their customers, or have a compelling business issue that enhanced customer understanding would help solve.

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We keep our costs down by maintaining a highly flexible resource base and locating away from major conurbations. But we are very well connected.

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Five things we know…

We believe the brands that understand best, demonstrate this understanding and are in turn understood by their customers,

will do best in their markets.

Humans have a deep seated desire to be understood, it is a key part of the social construction of the self.

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Find out more at: http://www.scoop.it/t/human-understanding

Brands need to be very well understood by their customers in order to lead their markets.

Simon Sinek – Start with why

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Feeling well understood is a stronger predictor of loyalty than customer satisfaction or Net Promoter Score (NPS).

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Creating mutual value sustains customer relationships, not doing so undermines them.

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There is a growing imperative on brands and businesses to demonstrate understanding and deliver value, based upon the data they hold on people.

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Some ways in which we could help you…

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Customer… Research Ideas Consulting

Behaviour

Attitudes

Motivations

Understanding

Experience

Lifecycle

Segmentation

Satisfaction

Recommendation

Attachment

Perceptions

We can deliver specific expertise and apply it to enhance understanding on multiple dimensions or combine our capabilities to comprehensively address a single objective.

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RESEARCHTHAT MAKES A DIFFERENCE

What would you like to understand better about your customers? What would give you an edge? What would unlock more value? Ignorance is never bliss.

• Brand management

• Communications development

• Competitive intelligence

• Concept testing

• Customer behaviour

• Customer usage & attitudes

• Customer satisfaction

• Employee engagement

• Journey mapping

• NPD

• Pricing

• Product testing

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WE GET ALL OF THE RIGHT INGREDIENTS TOGETHER

The best research end results, come from bringing all of the right ingredients together, at the right time in the right place.

We don’t pre-judge things or force fit a project into any house style.

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Here are just a few examples of some recent projects to give you some idea of how diverse our work is:

• Membership product definition for families & children on behalf of the Woodland Trust

• Customer & Owner Persona creation for Sykes Cottages

• Online game development research with under 10s for UEFA and the World Heart Federation

• Research with mature students along the central belt of Scotland for The Open University

• Brand Health research amongst 1,000 UK gardeners

• An eye-tracked usability research study on a prototype web tool for HSBC

WE HAVE CONDUCTED A WIDE VARIETY OF RESEARCH PROJECTS

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IDEASMOVING FAST FROM MIND TO MARKET

We help our clients move fast and confidently from ‘mind to market’ and specialise in service innovation and customer experience enhancements.

We work with clients to:-

• Identify important unmet or poorly met customer needs

• Run workshops, brainstorms and co-creation sessions to find commercially rewarding ways to meet these needs

• Conduct research into the very best ideas to hone and refine them

• Design and structure robust test marketing

• Originate winning launch strategies for the brand and its marketing

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WORKSHOPS THAT REALLY WORK

Getting people, teams and colleagues to be creative and imaginative at a given time and place can be very challenging. We can bring new moderation techniques, fresh stimulus and energy to brainstorms, co-creation sessions and workshops.

• Brand Direction

• Brand Positioning

• Brand Proposition

• Customer Segment Profiling

• Campaign Ideas

• Business Processes

• Customer Journey

• Market innovation

• Scenario Planning

• Test Design

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CONSULTINGWORKING FROM INSIGHT2IMPACT

What

We can provide highly experienced and flexible consulting expertise founded upon years spent working within and with market leading businesses.

We are used to working on site, as an integrated part of a client’s project team. We don’t shy away from getting our hands dirty and love seeing things through.

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Our consulting projects include:-

• Re-engineering the design of digital marketing processes for a top five global Pharma brand

• Acting as Strategic Lead for a major European bank, seeking to enter the UK SME market

• Working with The Open University to define an enterprise-wide approach to the development of Communications Strategies

• Leading an engagement to segment the Holiday Inn Express hotel estate, evaluating customer need states then understanding how occupancy could be optimised by delivering compelling propositions in to the market for each segment

WE HAVE SUCCESSFULLY COMPLETED MANY CONSULTING ENGAGEMENTS

• Working with HSBC to devise, develop and deploy the first customer needs driven directory to a bank’s commercial products and services in the UK

• Acting as mentor to three project teams tasked with making recommendations on longstanding business challenges for a leading global payments brand

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DO GET IN TOUCH.

David JonesManaging Director

T. +44 (0) 1522 519388M. +44 (0) 7702 596260david.jones@habit5.co.ukwww.habit5.co.uk

Main office:Habit5Unit S15SparkhouseRopewalkLincolnLN6 7DQ

Registered address:Habit5 LimitedMexborough HouseMain StreetBurtonLincolnLN1 2RD