h2020 research projects elevator ptch
DESCRIPTION
How to create expectations and sell the value of a project from minute zero !!! focus on real needs and problems, not on technology state of the art. Read these 3 easy steps...TRANSCRIPT
H2020 Proposals Elevator Pitch
because life is too short, to build something nobody wants
oliver barreto
in 3 steps
Fill in the Tweet
describe the project’s main value in a tweet (140 characters)
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fine-tuning value
Sentence #1 For (target customer)
who (statement of the need or opportunity) 1w
ho
Sentence #1 For (target customer)
who (statement of the need or opportunity) the (product/service name)
is a (product/service category) that (statement of benefit).
1w
ho2
wh
at
Sentence #1 For (target customer)
who (statement of the need or opportunity) the (product/service name)
is a (product/service category) that (statement of benefit).
Sentence #2
Unlike (primary competitive alternative), our product (statement of primary differentiation).
1w
ho2
wh
at3
wh
y
Sentence #1
For (target customer) who (statement of the need or opportunity)
the (product/service name) is a (product/service category)
that (statement of benefit).
Sentence #2
Unlike (primary competitive alternative), our product (statement of primary differentiation).
1w
ho2
wh
at3
wh
y
4
goals because life is too short,
to build something nobody wants
Sentence #1 For (target customer)
who (statement of the need or opportunity) the (product/service name)
is a (product/service category) that (statement of benefit).
Sentence #2
Unlike (primary competitive alternative), our product (statement of primary differentiation).
1w
ho2
wh
at3
wh
y
4
goals because life is too short,
to build something nobody wants
Create a Tagline for the project
short, tri-colons are welcomedeasy to hear & remember
unique & memorableinclude your differentiation points, key
benefits or value
great taglines sell
H2020 Elevator Pitch
because life is too short,to build something nobody wants
oliver barreto