gutenberg impact - what happened then has happened again
DESCRIPTION
Gutenberg gave the world the modern printing press and with it the resulting explosion of texts that could be distributed to everyone. The last decade has witnessed the same phenomena with the convergence of technologies. For instance the smart phone now enables communication and knowledge exchange by anyone anywhere. The impact is only just being felt, however it is transforming the planet. The Gutenberg Impact.TRANSCRIPT
• the impact of the printing press – knowledge, libraries, information, a right to think about things and influence local and world decisions
• the internet means information at our finger tips – no travel – no need to go to the shops – we get thing the next day delivered, influence and control of our lives
• The crime is many businesses are asleep at the wheel. They haven’t brought themselves into the 21c. Some are going under as a consequence: Kodak, Nokia, Samsung, Blockbuster, Sony, Financial institutions
• Others are thriving – what is the difference? Apple, Samsung, Emirates, Virgin, Zara, Westjet, Starbucks
• how are they doing that? six impacts/questions & answers
The Crux of the Issue - outline
1440
big idea information shared with the people
how could we do that? the printing press
what would it look like? the illustrated bible
did you know? • within 40 years of its invention 500,000,000
books were printed, published and read covering 35,000 topics
• traditional knowledge challenged • reformation began • renaissance
exploded onto the world
• a revolution in thinking was shared
big idea information shared with the people
how could we do that? the smart phone – the smart device
what would it look like?
June 2007 81 months
When was that?
2012.1 6/22/12
Process Performance Landscape
2012.1
did you know? 650 mobile phone users africa – majority smart by 2017 (CNN)
did you know? south africans spend more on mobile telephony than the global average (gsma)
6 impacts
the enlightened customer
Source: Fanzine
choice
choice
choice
Promiscuity
customer
Promiscuity
customer
rebellion
rebellion
expectations
Multi-channels
prosumer
Copernicus -‐ 19 February 1473 – 24 May 1543
Copernican shift
This is a
6 questions
6 answers
1 question
DO YOU SEGMENT CUSTOMERS BY
CIRCUMSTANCE AND MARKET INSIDE-OUT?
1 answer
DO YOU categorize customers in terms of their needs
2 question
DO YOU capture what customers say they
want?
2 answer
DO YOU figure out what the customer needs (even when they do not know it
themselves)
3 question
DO YOU manage process through the things
people do?
3 answer
DO YOU harness and control processes through what causes them moments of truth
- how many mots do you have? - are these mots under control?
4 question
DO YOU measure process based on outputs and
activity time?
4 answer
DO YOU measure process based on successful customer outcomes
5 question
DO YOUr processes start with an internal trigger
(phone call, letter, request for something)
5 answer
DO YOUr processes start with customer need defined and finish when that need is satisfied
6 question
DO YOU assess organisation capability
based on skills and competence?
6 answer
DO YOU measure success based on successful customer outcomes
"We can't solve problems by
using the same kind of
thinking we used when we
created them."
Delivering outstanding customer service isn’t its own department. At great companies it is everyones job. Outside-‐In The Secret
6
impacts questions answers
• the impact of the printing press – knowledge, libraries, information, a right to think about things and influence local and world decisions
• the internet means information at our finger tips – no travel – no need to go to the shops – we get thing the next day delivered, influence and control of our lives
• The crime is many businesses are asleep at the wheel. They haven’t brought themselves into the 21c. Some are going under as a consequence: Kodak, Nokia, Samsung, Blockbuster, Sony, Financial institutions
• Others are thriving – what is the difference? Apple, Samsung, Emirates, Virgin, Zara, Westjet, Starbucks
• how are they doing that? six impacts/questions & answers
The Crux of the Issue - summary
“Build a great experience, customers tell each other about that. Word of mouth is very
powerful.” Jeff Bezos, CEO Amazon.com
“A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.” Henry Ford
“Delivering outstanding customer service isn’t its own department. At great companies it is
everyone's job.” Steve Towers, Outside-‐In The Secret.
AZribu[ons: Jon Evans (@rezendi) The Clinton Project iStockphoto BigStock Vistaprint No. 10 Downing St. Wikipedia
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