guidelines my imenso 2015

GuidelinesGuidelines

www.myimenso.com

3Index

INDEXIntroduction 5

MY IMENSO LOGO 7The logo 8Specifi caties 9Kleuren 11Schadow 12Don’ts 13

VISUAL IDENTITY 15MY iMenso Colours 16MY iMenso Typography 20MY iMenso Grid 24 - Corporate letters 26 - B2C advertisements 30 - B2B advertisements 38 - Remaining 46

5Introduction

Introduction

In these guidelines, you’ll fi nd all information about the MY iMenso branding and the correct use of our logo and brand.It is key that our export partners and jewellers use the same guidelines in while communicating about our brand.

This is a guide for graphic artists who develop your advertising material. It explains the guidelines and use of our logo and our brand in a clear and detailed way.

7

MY iMenso MY iMenso MY iMenso Logo Logo Logo

8 MY iMenso Logo

MY iMenso Logo MY iMenso Logo MY iMenso Logo

The logo is our main branding symbol. It is therefore essential that the logo is identically applied on all communication tools. Only the digital downloadable fi les are allowed.

Download the typography: www.myimenso-store.com ( login ) > Service > Download > Brand identity >Logo

Always use the correct logo: - It cannot be adjusted, reassembled or redrawn.- The logo’s position, size, colour and (spatial) proportions are securely defi ned.

The logo

9Specifications | MY iMenso Logo

Specifi cationsThe logo

To use ifyou’re referring to the brand in general

The logo with caption

To use ifyou’re referring to the material that MY iMenso is made of.

Mainly for medallions and rings

The logo with caption & tag line

To use ifyou’re placing an advertisement, on the front covers of magazines, etc. ( in this respect you create the visibility of the brand )

10 MY iMenso Logo | Specifications

Specifi cations WhitespaceA whitespace of [ X / 2 ] around the logo is at least obliged when placing it. [ X = the maximal height of the M in the MY iMenso logo ].

Minimum sizeThere is a minimum excepted height of 2 mm for the logo without the caption “exclusively 925 silver”.

WhitespaceA whitespace of [ X / 2 ] around the logo is at least obliged when placing it. [ X = the maximal height of the M in the MY iMenso logo ].

Minimum sizeThere is a minimum excepted height of 8 mm for the logo with the caption “exclusively 925 silver”.

WhitespaceA whitespace of [ X / 2 ] around the logo is at least obliged when placing it. [ X = the maximal height of the M in the MY iMenso logo ].

Minimum sizeThere is a minimum excepted height of 15 mm for the logo with the caption “forever YOURS, always NEW”.

2mm 8mm 15 mm

X

X / 2

X / 2

X / 2

X / 2 X / 2 X / 2

X / 2

X / 2

X

X / 2 X / 2

X / 2

X / 2

X

3X / 4

11

Spot colours and a fi x colour combinationthe logo may be used in one of the following spot colours, combined with the following colour scheme.

Colours BrandingYou are allowed to use just 3 colours when using the logo for branding, advertisements, posters, etc.

PANTONE 295 CCMYK 100 84 39 36WEB 092439RAL 5026 (Pearl night blue)

PANTONE Black CCMYK 0 0 0 100WEB 000000RAL 9017 (Traffi c black)

PANTONE CMYK 0 0 0 0WEB ffffffRAL 9016 (Traffi c white)

Colours | MY iMenso Logo

PANTONE 3105 C 295 CCMYK 54 0 14 0 100 84 39 36 WEB 79cadc 092439

PANTONE 7604 C 7643 CCMYK 10 19 15 0 46 86 51 38 WEB e7d4d2 712e42

PANTONE 7500 C 7762 CCMYK 11 14 38 0 59 44 86 30 WEB e8d7ac 666634

PANTONE 531 C 668 CCMYK 9 22 0 0 69 78 28 11WEB e1c8e7 664674

PANTONE 677 C 689 CCMYK 7 20 3 0 43 84 29 18 WEB edd6e4 8d3b67

12 MY iMenso Logo | Schadow

Schadow Drop shadowThe logo can NEVER be portrayed with drop shadow.

Inner shadowIf you want to emphasize the logo, please use an inner shadow. ( 130° shadowing effect ). That way, it seems that the logo has been cut out precisely and the underlying background colour isn’t visible.

13Don’ts | MY iMenso Logo

Dont’s CaptionTo bring out of proportion: The caption cannot overrule the logo; the logo is the most essential part.

Placing behind the logo: The caption can never be placed behind the logo. If the space is too small for logo and caption, remove the caption.

Colours Combining spot colours: We have fi x colour combinations, at which is darker colour is always combined with a lighter one. These combinations need to be maintained.

>>

>>

>> of

15

VisualVisualVisual iDentity iDentity iDentity

16 Visual iD | MY iMenso Colours

MY iMenso Colours MY iMenso Colours MY iMenso Colours

We have two types of colours: the [ Brand ] colours and the [ Sub ] colours.

[ Brand ] coloursThese are the [ main ] colours of MY iMenso.

The colours

PANTONE 295 CCMYK 100 84 39 36WEB 092439RAL 5026 (Pearl night blue)

PANTONE 3105 CCMYK 54 0 14 0WEB 79cadcRAL 5012 (Cobalt blue)

PANTONE BLACK CCMYK 0 0 0 100WEB 000000RAL 9107 (Traffi c black)

PANTONE COOL GRAY 10 CCMYK 0 0 0 85WEB 5a5a5cRAL 9043 (Traffi c grey)

PANTONE CMYK 0 0 0 0WEB ffffffRAL 9016 (Traffi c white)

These colours are used to show our branding:- Pantone 295 C is the MY iMenso blue; Pantone 3105 C is a spot colour for Pantone 295 C.- Pantone Black C is being used for the darker elements in our branding.- Pantone COOL GRAY 10 c is mainly used for the font, but in a black/white surrounding it may also be used as a logo colour.- White is the colour of the logo if it is placed on a colour scheme (transparent).

17

PANTONE 668 CCMYK 69 78 28 11WEB 664674

PANTONE 531 C CMYK 9 22 0 0 WEB e8d1e7

PANTONE 689 CCMYK 43 84 29 18WEB 8d3b67

PANTONE 677 C CMYK: 7 20 3 0WEB: edd6e4

PANTONE 7643 CCMYK 46 81 51 38WEB 712e42

PANTONE 7604 C

CMYK 10 19 15 0WEB e6d5d4

PANTONE 7762 CCMYK 59 44 86 30WEB 666634

PANTONE 7500 C

CMYK 9 12 30 0WEB e1d1a7

MY iMenso Colours | Visual iD

[ Sub ] colours Because our [ brand ] colours are quite cold and strong and since we’re a brand mainly focussing on women, we enlarge our colour pallet with a few warmer and softer colours. These colours are only used in catalogues, on the website and for other purposes in case our [ brand ] colours are enough portrayed (e.g. a look book).

ATTENTION!If you’re using a [ sub ] colour, you have to use two shades. A soft colour to determine the mood and a more vivid colour for the font and logo.

18

ExtraJewellery

How do we colour our jewellery?

Silver effect: We use: - Hue / Saturation effect: saturation – 100 - Brightness / Contrast: play with these to enhance the effect - Levels: play with black-white-grey balance to enhance the effect

Gold / Rose Gold effect: We use: Full colour: colour of (rose) gold (cover: 85% and type: colour)

SILVER EFFECT Hue / Saturation: (Saturation: -100)

GOUD EFFECT

Web: dfbc66 (color 85%)

ROSE GOLD EFFECT Web: f8be93 (color 85%)

Visual iD | MY iMenso Colours

19

PANTONE Black 6 CCMYK 100 79 44 93

PANTONE 478 C

CMYK 35 72 77 46

PANTONE CMYK 0 0 0 0

Leather

The leather used in our jewellery is order based on these colours.

MY iMenso Colours | Visual iD

20

MY iMenso Typography MY iMenso Typography MY iMenso Typography

Typefaces We have two fonts for the printing. DIN PRO & OPTIMA.

Download de typography: www.myimenso-store.com ( login ) > Service > Download > Brand identity > Fonts

PRIMARY TYPEFACE : DIN PRO

ABCDEFGHIJKLMNOPQRSTUVWXYZ < Regularabcdefghijklmnopqrstuvwxyz 0123456789=~!@#$%^&()+[]\{}|:;’:”<>?,./

ABCDEFGHIJKLMNOPQRSTUVWXYZ < Lightabcdefghijklmnopqrstuvwxyz 0123456789=~!@#$%^&()+[]\{}|:;’:”<>?,./

ABCDEFGHIJKLMNOPQRSTUVWXYZ < Mediumabcdefghijklmnopqrstuvwxyz 0123456789=~!@#$%^&()+[]\{}|:;’:”<>?,./

ABCDEFGHIJKLMNOPQRSTUVWXYZ < Boldabcdefghijklmnopqrstuvwxyz 0123456789=~!@#$%^&()+[]\{}|:;’:”<>?,./

UseThe offi cial MY iMenso font. It is a clear font, of which all characters are easy to distinguish, which simplifi es the readability.

Visual iD | MY iMenso Typo

21

OPTIMA: SECONDARY TYPEFACE

UseThe is the logo font and to make a difference between the logo and text, this font is only used to support the branding. A caption or title can be put in this font, but more elaborate texts defi nitely not.

Don’tsit is NOT ALLOWED to use this font for texts, ONLY for CORE WORDS or TITLES.

Colours In general, all MY iMenso colours can be used for the fonts, but it is obvious that readability is key.

We always use PANTONE COOL GRAY 10 C for standard texts on a light (white) background (this is not as strong as black but still readable).

PANTONE COOL GRAY 10 CCMYK 0 0 0 85WEB 5a5a5cRAL 9043 (Traffi c grey)

MY iMenso Typo | Visual iD

22

Font size [ TT ]Standard ( A5 of A4 )

1. Subject title > Optima : 30 pts ( A5 ) - 50 pt ( A4 )2. Subject subtitle > Optima : 25 pts ( A5 ) - 45 pt ( A4 )3. Text title > DIN BOLD : 15 pts ( A5 ) - 20 pt ( A4 )4. Text subtitle > DIN : 9 pts ( A5 ) - 11 pt ( A4 )

5. Body > DIN : 7 pts ( A5 ) - 9 pt ( A4 )6. Footnote > DIN : 5,5 pts ( A5 ) - 6,5 pt ( A4 )7. Chapter marks > Optima : 10 pts ( A5 ) - 15 pt ( A4 )8. Page marks > Optima : 12 pts ( A5 ) - 14 pt ( A4 )

Visual iD | MY iMenso Typo

MY iMenso Typografie MY iMenso Typografie MY iMenso Typografie

Typefaces Voor het drukwerk hebben we 2 lettertypes. DIN PRO & OPTIMA.

Download de typography: www.myimenso-store.com ( login ) > Download > Brand identity > Fonts

PRIMARY TYPEFACE : DIN PRO

ABCDEFGHIJKLMNOPQRSTUVWXYZ < Regularabcdefghijklmnopqrstuvwxyz 0123456789=~!@#$%^&()+[]\{}|:;’:”<>?,./

ABCDEFGHIJKLMNOPQRSTUVWXYZ < Lightabcdefghijklmnopqrstuvwxyz 0123456789=~!@#$%^&()+[]\{}|:;’:”<>?,./

ABCDEFGHIJKLMNOPQRSTUVWXYZ < Mediumabcdefghijklmnopqrstuvwxyz 0123456789=~!@#$%^&()+[]\{}|:;’:”<>?,./

ABCDEFGHIJKLMNOPQRSTUVWXYZ < Boldabcdefghijklmnopqrstuvwxyz 0123456789=~!@#$%^&()+[]\{}|:;’:”<>?,./

GebruikHet offi ciële lettertype van MY iMenso. Het is een duidelijk lettertype, waarvan alle tekens heel makkelijk van elkaar te onderscheiden zijn. Wat maakt dat de leesbaarheid wordt vergroot.

Visual iD | MY iMenso Typo 1. Het offi ciële lettertype van MY iMenso. Het is een duidelijk lettertype.

Spacing [ ] The chosen spacing of the font ( ) is 2 pts. bigger than the font ( TT ).- bijvoorbeeld ons lettertype ( TT ) is 9 pt > de interlinie ( ) 11pt

Which spacing should be used with long texts of different sizes?When drafting long texts, we choose spacing of the most frequent size.

Body of these guidelines is set on 11 pts. > spacing is therefore 13 pts.

23MY iMenso Typo | Visual iD

Letters

1. Date > DIN REGULAR : 9 pt2. Subject title > DIN BOLD : 20 pt3. Subject subtitle > DIN LIGHT : 20 pt 4. TextTitle > DIN BOLD : 12 pt5. Body > DIN REGULAR : 10 pt

Footnote > DIN REGULAR : 6,5 pt

Bene-Lux Jewels BV Universiteitsweg 3-5-9, 3732 HX De Bilt | +31 (0) 85 88 80 599 | +32 (0) 89 65 61 15 | [email protected] | www.myimenso.com

Utrecht, 29 januari 2015

Vol trots introduceert MY iMenso haar nieuwe gezicht voor de campagnes vanaf 2015:

Camille Rignoir of kortweg Camille.

U mag GEEN uitingen van CARMEN ELECTRA meer gebruiken voor het merk MY iMenso!

Om deze reden ontvangt u deze nieuwe posters met Camille.

U kan onze posters (en fl yers) steeds bijbestellen in A1, A3, A4 & A5 formaat.

Ze zijn steeds Recto Verso gedrukt met 2 verschillende opdrukken, namelijk een algemene opdruk en een algemene 14mm serie opdruk.

Hiervoor kan u steeds terecht op onze webstore!

LET OP!!! Eerst even inloggen met uw dealergegevens om posters, foto’s etc te kunnen raadplegen en downloaden.

Mvg

Het MY iMenso team

24

MY iMenso Grid MY iMenso Grid MY iMenso Grid

GridThe MY iMenso Grid is the most important tool to determine our branding.Everything is set up and built around this grid. It is a tool to place the products, logos, schemes, people, …

Download the grid: www.myimenso-store.com ( login ) > Service > Download > Brand identity > Grid

Index

maximum height and width of the object (itself)

X : object with Y : object height Z : if Y is larger than X then Z = (X/3) / 5 if X is larger than Y then Z = (Y/3) / 5

a guideline with a strong direction of the paper

stong eyecatchers

Visual iD | MY iMenso Grid

stong eyecatchers

<< the downloadable grid

25MY iMenso Grid | Visual iD

YA

YB

YC

XCXBXA

Z

ZZ

Z

X

Y

26

Usage Grid - Corp LettersCorporate letters ( A4 )

First page Next page

Visual iD | MY iMenso Grid | Corp. letters

H H

Z Z

Q

Z

T

YB

B

S

A

M

EZ

C

D

B

YA

YC

P

FA

FB

ZEZ

A D

N

R

X

Y

XA

Z

XB XC

X

XA XB XC

B

Y

27

Corporate letters ( A4 )

Determination type area

• To avoid printing problems, we choose a spacing of 10 mm

[ Z = 10mm ].

Determination heading ( BV )

• Width : [ X - 2 Z ]

the maximum width in the type area

• Height : [ T = 2 YA / 3 ]

Placing : there is equal spacing at the top, bottom and

sides of the page [ Z ].

Determination of the logo

• Width : [ M = 2 E / 3 ]

The width of the logo is 2 / 3 of the width of the

text field ( TV )

• Height : [ N ]

Determined by the fix proportion of the logo.

Placing :

• Left : aligned on the text field

• Height : centred on the height of the heading ( BV ).

Determination Contact details ( CG & L )

The line ( L ) to clarify the end of the text field, we place a

line of 1 pts.

• Width : [ X - 2 Z ]

Same width as the heading

Placing :

• Height : [ H = 15mm ] we place the line on 15mm of the

bottom, so we have enough space for the

contact details

The contact details ( CG )Placing:

• Width : as wide as the text field and placed precisely

underneath it [ E ].

• Height : the intersection of the text field lies just on the

line of the whitespace [ Z ].

Determination Date field ( DV )

• Heigt : [ R = T / 10 ]

• Width : [ P ] is determined by placing.

Placing:

• Right : [ Q = Z / 2 ]

we beginnen in de helft van de zetspiegel

• Bottom: beginning at the bottom line of the heading ( BV )

we leave an equal space as the date field ( DV )

height [ R ].

• Left : the line where our logo stops, is the line where

our date field ( DV ) begins.

Determination Text field ( TV )

• Width : E = X - [ A + D ]

• Height : First Page : FA = Y - [ Z + T + C + B ]

Next page : FA = Y - B

Placing:

• Left : [ A = 25mm ]

to avoid perforating holes, the field begins at

25mm of the paper’s edge.

• Bottom : [ B = 2 H ]

we keep equal distance of the line, as the line

keeps distance of the paper’s edge, for balance.

• Right : [ D = 2 Z ]

we keep equal distance of the edge, as the white -

space, for balance

• Top : First Page : [ C = S / 2 ]

we begin in de middle of the first part, for balance

[ S = YA - Z - T ]

Next page : [ B ]

we keep equal whitespace on the top and bottom

Corp. letters | MY iMenso Grid | Visual iD

28

examples

Visual iD | MY iMenso Grid | Corp. letters

29Corp. letters | MY iMenso Grid | Visual iD

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Beatios minulpa rumquas earum venecatiost vitas maximpero idunt landiscil maximos idus, comni aliquasperum la dolupta coratiae volorum il ipsum evelit aut eaquidu cilluptassim expellore, sit untem idem re, tor re dio consenim et eos audipsa ndaectam dolorumque offi ciam asperov idusdan tioria id eum dolore autenti abor sunto eiur moluptaerem aces vendit quaecus as dolorerume molorporum ipit apicit, susanda delitibusdam am corepere, serchil landem untiant que pratur aliatio venimpeAliatustiasin ea ipicit re modi de dem quos ducipsamus vel et accuptatio ea cus, optatem ea quam hillige nducim fugitam, opti vel ex et quid que sim sint dessincte asiminctiae odit ut eaquae vendaes at proribu sapiendunt, cum hil idem doluptatur modis essintorit ides exerehe nimuscimin res aut fugiatatem. Optatusa eos dolut eturibus excest resectus.

Alit, adiorestisci beatur, sim doloribusa est fugia pero vite sa pe siti aboraep reius, essi dolorempero con reriore volore volute nobiti illoris alisciendae nonsequiduci doloreste net eaque ne ad molum nus re ipitati audiaturitia di volores et pero que nimusdam eum fugiaecti volupiet et vendite nullorem rerumquo dolupta tecatem uteture vel mi, volor si corpos sus, ut ut eum etur, venis aligenimus min con coruptatur modi inum alitium nimos dendia voluptatur?Aximi, sinctis aut rentio blaboruptio. Nequiam vent eumquis ra arum quis re peratium sed que verum ellacestint iunt.

Idelesed excea prehendam lacepudi odit am quuntum exceaque nis doluptat quiatatet eius.

Ilique sunt.

Dus rem.

Nam, sed qui quidem fugia ilitius, ande et utat ex eumqui comnis dollendi consecernam velesse nditatu riamet et omnia dolut que veligendae aut eost, serem voluptat aris ellandis dolupidunto torehent eat.Offi cient, ex exeruptatur? Quis autetum quassimus autaque optaesciis de aut am nonsequam voluptat optiunt ipsam volupta ecabora plicabore voluptatur, volores mossint omnim illupidi dolore, quatus sed quia quam que voluptamus etur, sequatae consequo explicia nis et escid explige ndandipienda dunt.

Alit, adiorestisci beatur, sim doloribusa est fugia pero vite sa pe siti aboraep reius, essi dolorempero con reriore volore volute nobiti illoris alisciendae nonsequiduci doloreste net eaque ne ad molum nus re ipitati audiaturitia di volores et pero que nimusdam eum fugiaecti volupiet et vendite nullorem rerumquo dolupta tecatem uteture vel mi, volor si corpos sus, ut ut eum etur, venis aligenimus min con coruptatur modi inum alitium nimos dendia voluptatur?Aximi, sinctis aut rentio blaboruptio. Nequiam vent eumquis ra arum quis re peratium sed que verum ellacestint iunt.Idelesed excea prehendam lacepudi odit am quuntum exceaque nis doluptat quiatatet eius.Alit, adiorestisci beatur, sim doloribusa est fugia pero vite sa pe siti aboraep reius, essi dolorempero con reriore volore volute nobiti illoris alisciendae nonsequiduci doloreste net eaque ne ad molum nus re ipitati audiaturitia di volores et pero que nimusdam eum fugiaecti volupiet et vendite nullorem rerumquo dolupta tecatem uteture vel mi, volor si corpos sus, ut ut eum etur, venis aligenimus min con coruptatur modi inum alitium nimos dendia voluptatur?Aximi, sinctis aut rentio blaboruptio. Nequiam vent eumquis ra arum quis re peratium sed que verum ellacestint iunt.

Aximi, net ommodis maion et quassimet idellam usapid quas re saest quam landion nis vid quunt.Ibus, quatur remodit que pore sam volorerecte everae mod que id millati oribus doluptio tem enihitat ad ut aut quassectem faccus.

Beatios minulpa rumquas earum venecatiost vitas maximpero idunt landiscil maximos idus, comni aliquasperum l

Ecaeptia nisquatempel inum et,

Aximi, net ommodis

30

Usage Grid - B2CB2C Add. portrait

Visual iD | MY iMenso Grid | B2C Add.


• Whitespace : [ Z = ( ( X / 3 ) / 5 ) ]

Determination Blue fi elds ( BV1 & BV2 )

• Width : [ X - 2 Z ] maximum width in the type area.

• Height : ( BV1 ) = [ Y / 3 = YB ]

( BV2 ) = [ Z ]

Placing : The fi eld of [ YB ] in the type area

Determination logo

• Width : [ Lmax = 2 X / 3 ]

maximum width of the logo is 2 X /3.

• Height : [ Nmax = YA - 2 M ]

maximum height of the logo is determined by the minimum whitespace

around the logo ( M = “height of letter M in MY iMenso” / 2 ].

N is hereby determined by the Lmax

Placing:

• Left : start at [ Z + U ] of the edge ; [ U min = Z / 2 ; U max = 3 Z ]

• Height : centred on [ YA ]

Determination www.myimenso.com

• Font : DIN PRO ( minium size: 5,5 pt )

Placing:

• Left of right : start at [ Z + U ] of the edge ; [ U min = Z / 2 ; U max = 3 Z ]

• Height : centred on [ Z ]

Z

Z

Z Z

Y YB

YA

YC

X

XA XB XC

Lmax

N

www.myimenso.com www.myimenso.com

U U

31Add. B2C | MY iMenso Grid | Visual iD

example

www.myimenso.comwww.myimenso.com

empty examples

<<

MY iMenso Xmas Ad 2014 Juwelier Goudnland >>

33-0992 €95,9524-0992 €69,95

33-0222 €55,95 33-0973 €85,95

14-0109 14-1022 14-0478€39,95€14,95 €21,95

Onyx faceted Crystal clear White Swarovski

33-1153 €45,9524-0222 €35,95 24-0973 €65,95

Prins Johan Friso promenade 94 Winkelcentrum in de Bogaard

2284 DC Rijswijk 070-3966503 Ι [email protected]

GoudlandJuwelier

Dancing clip 28-0037 €35,95Dancer 28-0144 €39,95Dancer 28-0141 €29,95Dancer 28-0137 €19,95Necklace 27-0035-70 €39,95

Dancing clip

14-0109 14-1022 14-0478

Head 27-021 €65,95Insignia 14-0478 €39,95Slide on 27-1174 €21,95 Slide on 27-1174 €21,95Bracelet 27-1169 €49,95

Ring 28-021 €89,95Insignia 14-0478 €39,95

1

2

Pendant 14-0073 €65,95Insignia 14-0478 €39,95Necklace 27-0035-45 €29,95

Earrings 27-0073 €119,-Insignia 14-0478 €39,95Insignia 14-0478 €39,95

3

4

1

2

3 4

www.myimenso.com

32

Usage Grid - B2CB2C Add. landscape



• Whitespace : [ Z = ( ( X / 3 ) / 5 ) ]

Determination Blue fi eld ( BV1 & BV2 )

• Width : [ X - Z ] centered on X .

• Height : ( BV1 ) = [ Y / 3 = YB ]

( BV2 ) = [ Z ]

Placing : ( BV1 ) in fi eld [ YB ]

( BV2 ) centred in X and on the bottom edge of Y

Determination logo

• Width : [ Lmax = 2 X / 3 ]

Maximum width of the logo is 2x/3. L is hereby determined by the Nmax


Maximum height of the logo is determined by the minimum whitespace around the

logo ( M = “height of letter M in MY iMenso” / 2 ].

Placing:





Placing :

• Left of right : start at [ Z + U ] of the edge ; [ U min = Z / 2 ; U max = 3 Z ]


Z

YB

YA

YC

X

XA XB XC

L


Z

Y

M

M

Z

Nmax

U U

33

www.myimenso.com

Add. B2C | MY iMenso Grid | Visual iD

example

www.myimenso.com

www.myimenso.com

Landscape Add of MY iMenso for a juweller

<<

empty examples

<<

Prins Johan Friso promenade 94 Winkelcentrum in de Bogaard

2284 DC Rijswijk 070-3966503 Ι [email protected]

GoudlandJuwelier

zilver / Rosé-goud verguld

NU € 109,- >>

<< NU € 75,95

NU € 109,- >>zilver / Rosé-goud verguld

NU € 109,- >>NU € 109,- >>

<< NU € 75,95

Aanbod geldig vanaf 18 april tot en met 20 juni 2015 of zolang de voorraad strekt.

Bij aankoop van een medaillon (vanaf € 75,95), ontvangt u er een collier (27-0036, 27-0038, 27-0039; t.w.v. € 39,95) en een crushed shell Insignia (t.w.v. € 9,95) GRATIS bij.

33-1175 €45,95 33-1176 €45,95 33-1178 €45,95 33-1181 €45,95

NIE

UW

33-1179 €45,9533-1177 €45,95

34

Usage Grid - B2CB2C Add. landscape


Determination

Everything is determined based on the grid of 2

portrait adds. Only the blue fields are slightlydifferent

in comparison to portrait adds.

Determination blue fi elds( BV1 + BV2 )

[ BV = 2X - 2Z ] We place 2 pages with their grids next

to each other and only adjust the blue field. These

would normally stop on (Z) distance of the crease,

but in this case it does not.

Z

Z Z

YB

YA

YC

XX

XA XAXB XBXC XC

BV

N

U UL ZU UZ


Y

Z

35Add. B2C | MY iMenso Grid | Visual iD

preview of a 2/1 add

<<example

empty examples

<<

www.myimenso.com

www.myimenso.com * Aanbod geldig vanaf 18 april tot en met 20 juni 2015 of zolang de voorraad strekt.


* Aanbod geldig vanaf 18 april tot en met 20 juni 2015 of zolang de voorraad strekt.


<< NU € 109,-

collier (27-0036, 27-0038, 27-0039; t.w.v. € 39,95)

Insignia (t.w.v. € 9,95) GRATIS

NU >> € 75,95

(vanaf € 75,95)

en een crushed shell (vanaf € 75,95), ontvangt u er een

en een crushed shell

NU >> € 75,95

33-1175 €45,95 33-1176 €45,95 33-1177 €45,95

33-1178 €45,95 33-1181 €45,9533-1179 €45,95

NIEUW FLORA SERIE

MedaillonCrushed Shell

Insignia CollierMedaillon

+ +

24-1189 / 33-1189Wvk: € 27,95 / 45,95

24-1191 / 33-1191Wvk: € 27,95 / 45,95

24-1192 / 33-1192Wvk: € 27,95 / 45,95

24-1193 / 33-1193Wvk: € 27,95 / 45,95

24-1194 / 33-1194Wvk: € 27,95 / 45,95

24-1195 / 33-1195Wvk: € 27,95 / 45,95

36

Usage GridB2C Add. portrait

Visual iD | MY iMenso Grid | B2B Add.


• Whitespace : [ Z = ( YB + YC ) / 10 ]

Determination Blue fi eld ( BV1 )

• Width : [ X ] de maximale breedte van het blad.

• Height : [ YB + YC - Z ]

Placing : het vlak begint op de grens van [ YA ] & [ YB ] en eindigt in het vlak [ YC ]

Determination logo

• Width : [ Lmax = 2 X / 3 ]

maximum width of the logo is 2x/3.


maximum height of the logo is determined by the minimum whitespace

around the logo ( M = “height of letter M in MY iMenso ” / 2 ].

N is hereby determined by the Lmax

Placing :

• Left : start at [ Z + U , ( U = Z / 2 ) ] of the edge




Placing:

• Left or right : start at [ Z + U , ( U = Z / 2 ) ] of the edge


Z

Z

Z Z

Y YB

YA

YC

X

XA XB XC

L

N


U U

37Add. B2B | MY iMenso Grid | Visual iD

voorbeeld



www.myimenso.comwww.myimenso.comwww.myimenso.com

Bij aankoop van een medaillon (vanaf

€ 75,95), ontvangt u er een collier (27-0036,

27-0038, 27-0039; t.w.v. € 39,95) en een crushed shell Insignia (t.w.v. € 9,95) GRATIS bij.


NU € 109,- >>

<< NU € 75,95

empty examples

<<

Poster Mothersday 2015 >>

38 Visual iD | MY iMenso Grid | B2B Add




• Width : [ X ] de maximale breedte van het blad.


Placing: het vlak begint op de grens van [ YA ] & [ YB ] en eindigt in het vlak [ YC ]

Verloop: het verloop gaat in de zone van [ XB ] van 100% naar 0%

Determination logo

• Width : [ Lmax = 2 X / 3 ]

de maximale breedte van het logo is 2X /3.


de maximale height van het logo wordt bepaald door de minimale witruimte dat rond

het logo moet blijven ( M = “Height van de letter M van MY iMenso” / 2 ].

N is hier bepaald door de Lmax

Placing logo:

• Left : beginnen op [ Z + U ] van de rand ; [ U min = Z / 2 ; U max = 3 Z ]

• Height : gecentreerd op [ YA ]



Placing:

• Left of right : beginnen op [ Z + U ] van de rand ; [ U min = Z / 2 ; U max = 3 Z ]

• Height : gecentreerd op [ Z ]

Usage Grid - B2BB2B Add Landscape

Z

Z

Z Z

Y YB

YA

YC

X

XA XB XC

L

N


U U

39Add B2B | MY iMenso Grid | Visual iD


voorbeeld

www.myimenso.comwww.myimenso.comwww.myimenso.comwww.myimenso.comwww.myimenso.comwww.myimenso.comlege voorbeelden

<<

Poster Algemeen Voorjaar 2015 >>

40

Usage Grid - B2BB2B Add landscape

Visual iD | MY iMenso Grid | B2B Add




• Width : [ X ] is the maximum width of the page.


Placing: the fi eld begins on the line of [ YA ] & [ YB ] and ends in the fi eld [ YC ]

Determination logo

• Width : [ Lmax = 2 X / 3 ]

maximum width of the logo is 2X /3.

L is hereby determined by the Nmax


Maximum height of the logo is determined by the minimum whitespace around

the logo ( M = “height of letter M in MY iMenso ” / 2 ].

Placing logo:


• Height : centerd on [ YA ]



Placing:

• Left of right: start at [ Z + U ] of the edge ; [ U min = Z / 2 ; U max = 3 Z ]

• Height : centerd on [ Z ]

Z

YB

YA

YC

X

XA XB XC

L


Z

Y

M

M

Z

N

U U


MY iMenso Mothersday 2015

<<


example

www.myimenso.com



empty examplesx

<<

, ontvangt u er een collier en een crushed shell Insignia (t.w.v. € 9,95)



42 Visual iD | MY iMenso Grid | B2B Add





• Width : [ X ] is the maximum width of the page.



Verloop: the gradient goes from 100% to 0% in zone [ XB ]

Determination logo

• Width : [ L = ( X - 2Z ) / 2 ] the width of the logo is 1/2 of the width of the blue field ( BV1 ).

• Height : [ N ] determined by the fix proportion of the logo.

Placing logo:





Placing:

• Left of right: start at [ Z + U ] of the edge ; [ U min = Z / 2 ; U max = 3 Z ]


Z

YB

YA

YC

X

XA XB XC

L


Z

Y

M

M

Z

N

U U


www.myimenso.com

www.myimenso.com

example

BASELWORLD MY iMenso ADD 2015

<<

empty example

<<

www.myimenso.comwww.myimenso.comwww.myimenso.comwww.myimenso.comwww.myimenso.comwww.myimenso.com

Hall

Stand152.1

by Bene-Lux Jewels Universiteitsweg 3-5-9, 3762 HX De BiltThe Netherlands T. +31 (0)85 88 80 599 E. [email protected]

MY iMenso

44


Visual iD | MY iMenso Grid | B2B Add

Determination

Everything is determined based on the grid of

2 portrait adds. Only the blue fields are slightly

different in comparison to portrait adds.


[ BV = 2X - 2Z ] We place 2 pages with their grids next

to each other and only adjust the blue field. These

would normally stop on (Z) distance of the crease,

but in this case it does not.

Gradient:

The gradient goes from 100% to 0% in zone XB1 & XB2

Z

Z Z

YB

YA

YC

XX

XA XB XC

BV

N

U UL ZU UZ


Y

Z


BASELWORLD MY iMenso 2/1 ADD 2015

www.myimenso.com

www.myimenso.com

www.myimenso.comwww.myimenso.comwww.myimenso.comwww.myimenso.comwww.myimenso.comwww.myimenso.com

by Bene-Lux Jewels Universiteitsweg 3-5-9, 3762 HX De BiltThe Netherlands T. +31 (0)85 88 80 599 E. [email protected]

HallStandN15

2.1

MY iMenso

example<<

empty examples

<<

46

Usage Grid - OthersCD / DVD / BLUE RAY

Visual iD | MY iMenso Grid | Others

Z

YB

YA

YC

X

XA XB XC

N

L Z

Y

Z

ZU

www.myimenso.com

W


• Whitespace [ Z = YA / 10 ]


• Width : [ X ] is the maximum width of the disc.

• Height : [ YB + YC - ( Z + U ) ] ; [ U = Z / 2 ]


Determination logo

• Width : [ Lmax = 2 X / 3 ]

the maximum width of the logo is 2X / 3.

• Height : [ N = W / 2 ] ; [ W = type area of CD / DVD / BLUE RAY ].

Placing:

• centred on [ X ]

• [ U ] space of [ W ] line to core

Bepaling www.myimenso.com


Placing:

• Left of right : start at [ 2Z ] of the edge


U

47Others | MY iMenso Grid | Visual iD

MY iMenso CD for BASELWORLD 2015

example<<

empty examples

<<

www.myimenso.com

www.myimenso.com

guidelines my imenso 2015

Documents