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Social Media Marketing:Social Media Marketing:Instagram Instagram

Instagram, is a mobile application to takeand share pictures and video using asmartphone or tablet. Popular, as it issimple, to share photos and videos withother social networking channels –Facebook, Twitter, Flickr and Tumblr pages.

The Instagram application allowsbusinesses to share information, detailsand products. Specific #hashtags (keywordused to group topics of interest) are used toshare the images.

Instagram has over 130 million usersOffers photo and video capabilityOver 1,000 comments made per second

Intro to Instagram

Download app and practice personallyGet familiar with taking and sharing images/

videos

Identify your strategy – What do you want toaccomplish? What are your goals?

Do you want to drive traffic to your business website, enhance brand awareness, promotenew products, educate customers, increasesales, improve customer service?

Register and setup an Instagram profileBe consistent with other social media profilesand descriptions associated with yourbusiness online presence

Tips for Marketing Your Business Tips for Marketing Your Business

Quick TipInstagram helps you to get your name outthere and grow your brand recognition.

Make sure you share on a regular basis.

http://www.everythingetsy.com/2013/06/instagram15-quick-tips-to-get-you-started/

Getting Started

SELLShow your productsPictures of new products – sneakpeakSpecials and sales events

SHARE Tell your company’s story thruimages/video – allows you toestablish credibility and foster apersonal relationship withcustomers.Share history – company logorevisionsStorefront or website evolutionsStaff meetingsOffice eventsBehind the scenesRecognize loyal customersPictures of store owner –then and nowPhotos of petsEducate – create micro-tutorialsabout how to use products you sell

Things to Know

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1. Understand importance and create strategy2. Tell your business story and make it personal3. Create images/video to build relationships,

promote and inform4. Maximize search engine optimization (SEO)

by using keywords on titles and descriptionsso customers can find you when searching

5. Think about your call to action forengagement

6. Connect with your other social mediaprofiles

7. Follow others and keep informed on thetrends

8. Take photos of you, your company and your

products (note: be careful not to overloadyour followers with too many posts)9. Be consistent with your business social

networking profiles10. Analyze the traffic

Top Ten List

About the Author

Connie Hancock, Extension Educator, University ofNebraska-Lincoln

There is opportunity around every corner and we only needto think about how we reach our audiences and market our

product in new ways! Connie provides educational program-ming to communities and businesses in the areas of creatingyour Online Presence, utilizing the new tools for marketing.

As a member of the eXtension Entrepreneurs and TheirCommunity, she has been able to utilize her knowledge Na-tionally.

Things to Know (Continued)ENGAGE

Make your photos/video a resourceLink to other websites/blogs forinspiration and instructionCall to Actions = 80% increase inengagement

Focus on FREE reports,e-Books, videos and podcastsyou offer. Add the live link tothe posts and description

Drive traffic to your business websiteCreate teaser content to drive peoplefrom image to website

PROMOTEConnect with your other social media –Facebook, Twitter, blogs

ANALYZELook at stats and determine what group ofyour customers are using Instagram, thenmarket your posts specifically to your targetgroup.Statigram app is good free analytic tool. h p://sta gr.am/

Set up No ca onsDepending on level of comfort, you canset up push no ca ons via text messages

when a user likes or comments on yourphoto, @ men ons you in a comment andwhen your photo is most viewed onInstagram.

Connect to SocialConnect to other social networkingaccounts you are using for your business—Twi er, Facebook, Foursquare, Flickr,Tumblr, etc (Note: It is not a good idea tolink business accounts with personalaccounts – keep business socialnetworking separate).

Add a photo or video

EditCropIncorporate a lter or borderTilt or Shi Add a cap on – using keywords orkeyword phrases

Share

Getting Started (Continued)

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http://www.bizjournals.com/washington/blog/techflash/2013/07/are-

pinterest-and-instagram-retail.htmlhttp://www.responsys.com/blogs/nsm/social-media-2/5-tips-for-better-pinterest-and-instagram-descriptions/

http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html

http://blog.microsecommerce.com/index.php/social-marketing/instagram-v-pinterest-where-should-your-hotel-spend-its-time/

http://www.digiday.com/brands/15-stats-brands-should-know-about-instagram/

http://en.wikipedia.org/wiki/Instagram

http://www.shutterstock.com/blog/2013/06/instagram-video-make-it-work/

http://mashable.com/2012/05/29/instagram-for-beginners/http://www.everythingetsy.com/2013/06/instagram15-quick-tips-to-get-you-started/

Resources

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