guerilla usability testing
DESCRIPTION
My Presentation on Guerilla Usability TestingTRANSCRIPT
G U E R I L L A U S A B I L I T Y T E S T I N G
W H AT I S “ G U E R I L L A ” U S A B I L I T Y T E S T I N G ?
“ T H E A R T O F P O U N C I N G O N L O N E P E O P L E I N C A F E S A N D P U B L I C
S PA C E S , [ T H E N ] Q U I C K LY F I L M I N G T H E M W H I L S T
T H E Y U S E A W E B S I T E F O R A C O U P L E O F M I N U T E S . ”
!- M A R T I N B E L A M
B U T W H Y S H O U L D I ?
• Quick and easy
• Cheap
• Identify pain points in your product
• Growth- Conversion Funnel (ex. Are people not converting because they cant find the CTA button?)
• Sales- Make sure the product you are selling is easy to use
W H E N S H O U L D I U S E I T ?
• Product has broad target audience
• To quickly identify usability issues
• WHENEVER POSSIBLE!
• (Not useful for software that requires specific knowledge (ex. CRM software)
S T E P 1 : P L A N T H E T E S T
• Location
• What product to test
S T E P 2 : C R E AT E TA S K S A N D D I S C U S S I O N G U I D E
• Think about WHAT you want to test
• Do not use leading words
• Ask user to imagine she is in a certain scenario
• Boilerplate for Discussion Guide
S T E P 3 : R E C R U I T I N G PA R T I C I PA N T S
• Test 4-6 people
• Appropriate locations for product
• Buy them coffee!
S T E P 4 : S E T T I N G U P T H E E N V I R O N M E N T
• Have product/prototype ready to go
• Screen recording software (Quicktime, Silverback, etc)
• Have NDA’s
S T E P 5 : M O D E R AT I N G S E S S I O N S
• Assure they can’t do anything wrong
• Let them FAIL!
• Never start with a description/demo
• Ask follow up questions
• Ask open ended questions
S T E P 6 : A N A LY Z E T H E D ATA
• Organize your data
• Observe trends
• Create/propose solutions!
USABLE PRODUCTS = HAPPY GORILLAS