guerilla marketing for the real estate investor, part 1

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Guerilla Marketing for Investors, Part 1

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Page 1: Guerilla Marketing for the Real Estate Investor, Part 1

Guerilla Marketing for Investors, Part 1

Page 2: Guerilla Marketing for the Real Estate Investor, Part 1

THE PR O FESSIO N A L  IN VES TO RS GU ILD   IS A C LU B THAT IS  FO C US ED O N TEAC HIN G ITS MEM BER S HO W TO C REATE LO N G -TER M W EA LTH, PR O TEC T THEI R A SSETS, A N D C REATE PA SS IVE INC O ME, PR IM AR ILY THR O U GH R EA L ES TATE .   W E PROVI DE EDU C ATIO N, R ES O U R C ES, AN D O N E -O N -O N E MEN TO R IN G TO HELP IN V ESTO R S AC HIEV E THEI R GO A LS, W HETHE R THEY A RE A BR AN D N E W IN VE STOR O R A S EA SO N ED PRO FE SS IO N AL .

O U R C LU B’S PHILO SO PHY IS THAT W E SHO U LD N O T DEPEN D O N THE GOVE R N MEN T TO SEC U RE O U R FU TU R E, BU T RATHER   W E SHO U LD DE PEND O N O U R SELV ES.   IN A T IME O F U NC ERTA INTY, W HER E JO B " SEC U R ITY " IS A THI NG O F THE PA ST, I T ' S I MPER ATI VE THAT W E C R EATE O U R O W N SU C C E SS THR O U GH B OTH DI SC IPLIN ED AN D C R EATIV E IN VE STIN G TE C HN IQ U ES.  

Page 3: Guerilla Marketing for the Real Estate Investor, Part 1

Professional Investors GUILD

Guild – An association of artisans who control the practice of their craft in a particular city. Members of a guild would seek to enhance the flow of trade to their self-employed members, and met regularly to share ideas, “secrets” and new technologies regarding their common craft.

Page 4: Guerilla Marketing for the Real Estate Investor, Part 1

P.I.G. Members - Calendar of Events

Saturday, June 29th @ 10:00 a.m.-Q&A Teleconference (All Members)

Tuesday, July 16th @ 7:00 p.m.-Guerilla Marketing, Part 2 (All Members & Guests)

Saturday, July 20th @ 10:00 a.m.-Rehab Walk-thru & Q&A (Gold Members)

Early August (1st-5th) – Time: TBD-Gold Members Mastermind

Page 5: Guerilla Marketing for the Real Estate Investor, Part 1

1. 30-Year Fixed Rates Jump from 3.4% to 3.9%

2. Trulia: Buying Cheaper than Renting until Interest Rates Hit 10.5%.

3. Florida back at #1 for highest foreclosure activity at 1 in every 302 homes.

4. J.P. Morgan Chase Being Sued over Excessive Costs to Foreclose…including BPO’s?

Page 6: Guerilla Marketing for the Real Estate Investor, Part 1
Page 7: Guerilla Marketing for the Real Estate Investor, Part 1
Page 8: Guerilla Marketing for the Real Estate Investor, Part 1
Page 9: Guerilla Marketing for the Real Estate Investor, Part 1
Page 10: Guerilla Marketing for the Real Estate Investor, Part 1
Page 11: Guerilla Marketing for the Real Estate Investor, Part 1

Guerilla Marketing for Investors, Part 1

Page 12: Guerilla Marketing for the Real Estate Investor, Part 1

What is Guerilla Marketing?

1. Marketing is everything you do to promote your business, from the infancy stages of your company to the point that customers are calling you on a regular basis.

-The key words are “everything” & “regular basis”

2. Traditional Marketing requires that you invest money (and usually a lot of it), while the theory of Guerilla Marketing is that you invest your time, energy, & imagination into generating leads.

Page 13: Guerilla Marketing for the Real Estate Investor, Part 1

Relationship Marketing

1. The “Secret Recipe” to Effectively Generating a Steady Stream of Quality Leads at Very Little Cost…

LEAD SOURCES!!Relationship marketing is about generating

multiple leads from a single source, as opposed to single leads from multiple sources.

Page 14: Guerilla Marketing for the Real Estate Investor, Part 1

5 Lead Sources in My Business

1. Real Estate Agents Short Sale & REO Agents

2. Other Investors Most Investors Have a Niche

3. Those Looking for Part Time Income4. Repeat Business/Referrals - Past

Customers5. Real Estate Investment Club

Page 15: Guerilla Marketing for the Real Estate Investor, Part 1

Other Potential Lead Sources

1. Full-time Drivers UPS/USPS/FedEx/Pizza Delivery

2. Financial Distress Pawn Shops, Check Cashing, Liquor Stores

3. Attorneys Foreclosure, Probate, Divorce, Bankruptcy

4. Real Estate Business Professionals Title Companies, Home Inspectors, Realtors, Termite,

Surveyors, Contractors/Handyman, Mortgage Brokers, HOA managers, etc.

Page 16: Guerilla Marketing for the Real Estate Investor, Part 1

BREAK OUTSESSION 

Page 17: Guerilla Marketing for the Real Estate Investor, Part 1

Building Strategic Relationships

1. Very Similar to a Dating Relationship What you’re looking for is a “Shy Yes”

Direct Response Marketing Profit potential for ALL – craft your

message to include a win/win scenario. Social Media – Facebook, Twitter,

LinkedIn, etc. Good ‘ol Fashioned Networking

Page 18: Guerilla Marketing for the Real Estate Investor, Part 1

Capitalize on Established Relationships

1. Don’t Miss Out on the Benefits of Marriage Those who have done business with your are

more likely to do business with you again and/or refer your services.

Provide Stellar Service & Create Raving Fans! Even Great Marketing Can’t Overcome Poor Product or

Service2. Don’t Neglect Your “A” Connections

Strengthen a strength, sharpen your saw

Page 19: Guerilla Marketing for the Real Estate Investor, Part 1

“How to Win Friends & Influence People”

~Dale Carnegie

“Influence – The Psychology of

Persuasion” ~Robert Cialdini

Two “Must-Reads” on Relationship Marketing

Page 20: Guerilla Marketing for the Real Estate Investor, Part 1

Silver Membership Level

1. Monthly P.I.G. Meeting with Lesson & Networking

2. Private Online Access to Meeting Audio & Power Point Presentations

3. Monthly Q&A Session Tele-Conference

4. Free Listing on Our “Vendors” Page & Access to Hard Money Lenders, etc.

5. Post 1 Property Per Month to P.I.G. Website

6. Access to Real Estate Course Library

7. Wholesale & JV Opportunity, Priority Level 2

8. Unlimited Deal Review

$17.00 per month + One-Time $25 Initiation Fee

Page 21: Guerilla Marketing for the Real Estate Investor, Part 1

Gold Membership Level

1. Monthly Rehab Walk-Thru Question & Answer

2. Quarterly Business Mastermind Session

3. Post UNLIMITED Properties to the P.I.G. Website

4. Wholesale & JV Opportunity, Priority

Level 1

$37.00 per month + One-

Time $25 Initiation Fee

Page 22: Guerilla Marketing for the Real Estate Investor, Part 1

FREE Bonuses if you Sign-up TONIGHT!

1. Real Estate Wholesaling Course ($299 Value)

2. Millionaire Conversations Audio CD– Rehab Success with Heather Seitz ($29 Value)

3. Quick Start to Quick Cash (2 CD Set) ($49 Value)

4. Professional Investors Guild T-Shirt ($15 Value)

5. Portico Wealth Training Bag ($15 Value)

$407 VALUE – All for Free When You Join Tonight!

Page 23: Guerilla Marketing for the Real Estate Investor, Part 1

Referral Bonus

1. Refer a Friend, Family Member or Co-Worker to P.I.G., and if they become a member, you get 2 months FREE membership.

2. Wholesale a deal TO me, or purchase a wholesale deal FROM me, and get ONE YEAR FREE.

3. Joint Venture on a Rehab Deal with me, and get ONE YEAR FREE!