growthink's ultimate marketing plan template financial projections
DESCRIPTION
spreadshhet for marketing planTRANSCRIPT
Cost of Developing Marketing Materials
Marketing Material Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12Logo design $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Business Cards $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Stationary $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Brochures/Flyers $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Website/Blog $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Newsletter $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Catalog $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Design Costs - Print Advertisements $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Promotional products/giveways $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Signage $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Article Reprints $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Case Studies $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Customer Testimonials $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Employee shirts/uniforms $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Cost $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cost of Promotions Strategy
Promotion Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12Blimps, Banners, and Billboards $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Blogs, Podcasts, etc. $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Card Decks $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Catalogs $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Celebrity Endorsements $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Classified Ads $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Contests $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Coupons $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Direct Mail $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Door Hangers $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Email Marketing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Event Marketing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Flyers $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Gift Certificates $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Networking $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Newsletters $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Newspaper/Magazine/Journal ads $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Online Marketing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Postcards $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Press Releases/PR $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Radio ads/TV ads/Infomercials $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Seminars /Teleseminars / Webinars $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Telemarketing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Trade Shows $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Value-Paks $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Voice Broadcasts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Word of Mouth / Viral Marketing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Yellow Pages $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Cost $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Lead & Revenue Results1.5% Expected monthly growth rate in new leads generated
1.0% Expected monthly growth rate in new revenues from existing customers
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
# of New Leads Generated 0 0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Number of New Customers 0 0 0 0 0 0 0 0 0 0 0 0
Average Transaction Price $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Revenues from New Customers $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Revenues $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Profit Results30.0% Cost of Goods Sold as a % of Sales
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12Total Revenues $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Cost of Marketing Materials $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Cost of Marketing Promotions $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Cost of Goods Sold $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Gross Margin $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Gross Margin % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Conversion Rate (% leads becoming customers)
New Revenues from Existing Customers
Cost of Developing Marketing Materials
Marketing Material Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 Month 23 Month 24Logo design $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Business Cards $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Stationary $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Brochures/Flyers $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Website/Blog $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Newsletter $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Catalog $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Design Costs - Print Advertisements $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Promotional products/giveways $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Signage $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Article Reprints $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Case Studies $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Customer Testimonials $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Employee shirts/uniforms $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Cost $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cost of Promotions Strategy
Promotion Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 Month 23 Month 24Blimps, Banners, and Billboards $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Blogs, Podcasts, etc. $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Card Decks $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Catalogs $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Celebrity Endorsements $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Classified Ads $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Contests $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Coupons $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Direct Mail $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Door Hangers $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Email Marketing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Event Marketing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Flyers $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Gift Certificates $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Networking $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Newsletters $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Newspaper/Magazine/Journal ads $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Online Marketing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Postcards $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Press Releases/PR $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Radio ads/TV ads/Infomercials $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Seminars /Teleseminars / Webinars $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Telemarketing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Trade Shows $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Value-Paks $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Voice Broadcasts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Word of Mouth / Viral Marketing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Yellow Pages $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Cost $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Lead & Revenue Results
Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 Month 23 Month 24
# of New Leads Generated 0 0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Number of New Customers 0 0 0 0 0 0 0 0 0 0 0 0
Average Transaction Price $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Revenues from New Customers $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Revenues $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Profit Results
Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 Month 23 Month 24Total Revenues $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Cost of Marketing Materials $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Cost of Marketing Promotions $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Cost of Goods Sold $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Gross Margin $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Gross Margin % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Conversion Rate (% leads becoming customers)
New Revenues from Existing Customers
Cost of Developing Marketing Materials
Marketing Material Month 25 Month 26 Month 27 Month 28 Month 29 Month 30 Month 31 Month 32 Month 33 Month 34 Month 35 Month 36Logo design $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Business Cards $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Stationary $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Brochures/Flyers $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Website/Blog $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Newsletter $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Catalog $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Design Costs - Print Advertisements $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Promotional products/giveways $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Signage $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Article Reprints $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Case Studies $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Customer Testimonials $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Employee shirts/uniforms $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Cost $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cost of Promotions Strategy
Promotion Month 25 Month 26 Month 27 Month 28 Month 29 Month 30 Month 31 Month 32 Month 33 Month 34 Month 35 Month 36Blimps, Banners, and Billboards $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Blogs, Podcasts, etc. $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Card Decks $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Catalogs $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Celebrity Endorsements $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Classified Ads $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Contests $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Coupons $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Direct Mail $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Door Hangers $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Email Marketing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Event Marketing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Flyers $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Gift Certificates $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Networking $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Newsletters $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Newspaper/Magazine/Journal ads $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Online Marketing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Postcards $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Press Releases/PR $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Radio ads/TV ads/Infomercials $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Seminars /Teleseminars / Webinars $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Telemarketing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Trade Shows $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Value-Paks $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Voice Broadcasts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Word of Mouth / Viral Marketing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Yellow Pages $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Total Cost $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Lead & Revenue Results
Month 25 Month 26 Month 27 Month 28 Month 29 Month 30 Month 31 Month 32 Month 33 Month 34 Month 35 Month 36
# of New Leads Generated 0 0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Number of New Customers 0 0 0 0 0 0 0 0 0 0 0 0
Average Transaction Price $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Revenues from New Customers $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Revenues $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Profit Results
Month 25 Month 26 Month 27 Month 28 Month 29 Month 30 Month 31 Month 32 Month 33 Month 34 Month 35 Month 36Total Revenues $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Cost of Marketing Materials $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Cost of Marketing Promotions $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Cost of Goods Sold $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Gross Margin $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Gross Margin % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Conversion Rate (% leads becoming customers)
New Revenues from Existing Customers
Cost of Developing Marketing Materials
Marketing Material Year 1 Year 2 Year 3Logo design $0 $0 $0Business Cards $0 $0 $0Stationary $0 $0 $0Brochures/Flyers $0 $0 $0Website/Blog $0 $0 $0Newsletter $0 $0 $0Catalog $0 $0 $0Design Costs - Print Advertisements $0 $0 $0Promotional products/giveways $0 $0 $0Signage $0 $0 $0Article Reprints $0 $0 $0Case Studies $0 $0 $0Customer Testimonials $0 $0 $0Employee shirts/uniforms $0 $0 $0Other $0 $0 $0Other $0 $0 $0Other $0 $0 $0Other $0 $0 $0Other $0 $0 $0Other $0 $0 $0Total Cost $0 $0 $0
Cost of Promotions Strategy
Promotion Year 1 Year 2 Year 3Blimps, Banners, and Billboards $0 $0 $0Blogs, Podcasts, etc. $0 $0 $0Card Decks $0 $0 $0Catalogs $0 $0 $0Celebrity Endorsements $0 $0 $0Classified Ads $0 $0 $0Contests $0 $0 $0Coupons $0 $0 $0Direct Mail $0 $0 $0Door Hangers $0 $0 $0Email Marketing $0 $0 $0Event Marketing $0 $0 $0Flyers $0 $0 $0Gift Certificates $0 $0 $0Networking $0 $0 $0Newsletters $0 $0 $0Newspaper/Magazine/Journal ads $0 $0 $0Online Marketing $0 $0 $0Postcards $0 $0 $0Press Releases/PR $0 $0 $0Radio ads/TV ads/Infomercials $0 $0 $0Seminars /Teleseminars / Webinars $0 $0 $0Telemarketing $0 $0 $0Trade Shows $0 $0 $0Value-Paks $0 $0 $0Voice Broadcasts $0 $0 $0Word of Mouth / Viral Marketing $0 $0 $0Yellow Pages $0 $0 $0Other $0 $0 $0Other $0 $0 $0Other $0 $0 $0Other $0 $0 $0Other $0 $0 $0Other $0 $0 $0Total Cost $0 $0 $0
Lead & Revenue Results
Year 1 Year 2 Year 3
# of New Leads Generated 0 0 $0
0.00% 0.00% 0.00%
Number of New Customers 0 0 0
Average Transaction Price $0 $0 $0
Revenues from New Customers $0 $0 $0
New Revenues from Existing Customers $0 $0 $0
Total Revenues $0 $0 $0
Profit Results
Year 1 Year 2 Year 3Total Revenues $0 $0 $0Cost of Marketing Materials $0 $0 $0Cost of Marketing Promotions $0 $0 $0Cost of Goods Sold $0 $0 $0Gross Margin $0 $0 $0Gross Margin % #DIV/0! #DIV/0! #DIV/0!
Conversion Rate (% leads becoming customers)