Grow crafts compelling and

relevant brand experiences that

forge emotional connections,

fuel loyalty and build communities

of brand advocates.

m a r k e t i n g

Traditionally, most consumer packaged goods

companies market from the top down. However,

when you star t to think of the fact that two-thirds

of consumer goods sales are influenced by word of

mouth traffic, that most consumers find out about

new products through family and friends even more

so than adver tising and in-store display, then you

awaken to the fact that to really motivate these

consumers to actually go out and purchase a

product you have to make them feel like it is a

par t of their life , that they are really passionate

about it, that they want to actually pass along

the message to their family and friends.

Frank Cooper

Vice President of Portfolio Brands, Pepsi-Cola North America

FOX Business News, “Money For Breakfast” March 14, 2008

“

“

what we do

We call our blended approach of non-traditional marketing and publicity the 4th Discipline — complementing traditional advertising, in-store and online.

publicityexperiential

marketing

influencer

marketing

mobile tours

pop-up stores & experiences

special events

strategic partnerships

word of mouth campaigns

influencer/brand ambassador programs

loyalty programs

comprehensive, traditional campaigns

blogger/media relations

social media campaigns

media training & tours

message development

publicity stunts

Experiential marketing places brands directly into consumers’ worlds by creating immersive experiences that amplify brand personalities and traditional advertising campaigns.

Grow creates everyday influencer programs that fuel peer-to-peer recommendations by leveraging the way people naturally give and receive information and share brand preferences.

Our approach to publicity is to engage those who shape brand perception, from industry commentators and traditional media to bloggers and online editors, to secure objective endorsements that provide unbiased credibility.

use us for use us for use us for

full-service solution

strategic partner production

measurementcreative resource

secret weapon

to help solve what

keeps you

up at night

one hand

from inception

to completion

proof is in

the pudding

style and sensibility

Start at the end – design programs based on goals

Mine for secret sauce in brand DNA to create an emotional connection

Uncover and leverage existing opportunities and campaigns

Collaborate closely with internal partners and external agencies

Build cost-effective solutions

Deliver flawless, thoughtful, cost-effective production

Activate high-touch programs

Ensure seamless experience for client

Implement consistent vision and tone

Build customized program metrics

Blend qualitative and quantitative measures

Capture consumer data and intel

Ground creative in strategic foundation – marry style with substance

Infuse distinct aesthetic and tone with each program

Develop creative that has the power to stop and engage consumers

Non-traditional marketing deeply connects with consumers in ways other media cannot:

Reaching a highly-targeted segment to fuel the many

Driving action – trial, purchase and loyalty

Collapsing the adoption curve through deep engagement

maximum impact

power of the influencer

Since Grow’s 2001 inception, we have built a proprietary influencer network across the country.

We tap into our vast and cultivated system to build customized programs for each client.

We have the power to quickly ignite authentic brand recommendations in every major market amongst a broad range of demographics.

second generation indus

try st

anda

rd -

bra

nd p

ass

alon

g t

o 4

frie

nds

leads to 60,000 total

activ

e qu

alifi

ed b

rand

intr

oduc

tion

s

deep one-to-one introductions with 1,000 hand picked influencers

industry standard

- br

and

pass

alo

ng t

o 15

fri

ends

minimum wastage

When we introduce 1,000 target-right consumers to a product, they have the power to recommend that product to 60,000 in their extended network.

clients

ABSOLUT ART.COM AXIOM LEGAL BANANA REPUBLIC BARE ESCENTUALS BIONORICA/ SINUPRET BIRKENSTOCK BLANC DE CHINE CAFÉPRESS CALIFORNIA OLIVE RANCH CONDÉ NAST PUBLICATIONS DANGER/T-MOBILE SIDEKICK DOCKERS ELF ISLAND ESTÉE LAUDER EXPRESS FIREFLY MOBILE FRS HEALTHY ENERGY GAP INC. GAP JAPAN INTUIT JAMBA JUICE JANSPORT JIM STENGEL LLC KAISER PERMANENTE LEVI’S LVMH LYCOS MARS MERIAL METHOD OLD NAVY OSHKOSH B’GOSH PEEK PEPSI-COLA NORTH AMERICA/TAVA PIPERLIME PROPEL ROBERT MONDAVI SALON SELECTIVES SIERRA MIST SMITH & HAWKEN THE BALVENIE VISA WONDERBRA ZAFU.COM

Grow has one of the most

innovative and dynamic approaches

to marketing in the industry.

Simply put, they get that the

consumer is in control and they

know how to help brands tap into

that conversation. Many new

agencies are trying to follow, but

no one has cracked the code

like Grow.

Jeremy Miller

Communications Director, TBWA Worldwide

Managing Director, TBWA\Amplify

“

“

2008 PRSA SILVER ANVIL AWARD, CONSUMER TECHNOLOGY 2008 WARRILLOW AWARD, BEST SMALL BUSINESS MARKETING CAMPAIGN 2008 STEVIE AMERICAN BUSINESS AWARD, BEST PR CAMPAIGN 2008 EX AWARD SILVER WINNER, BEST MULTI-VENUE EVENT 2008 PLATINUM AND GOLD HERMES CREATIVE AWARDS: EVENT MARKETING, MEDIA RESPONSE, PR CAMPAIGN AND DESIGN 2008 GOLD BULLDOG PR AWARD, BEST CONSUMER WEB SITE PR LAUNCH 2008 MAGELLAN AWARD SILVER WINNER, CONSUMER PRODUCT COMMUNICATIONS CAMPAIGN 2007 SILVER MAGELLAN AWARD, CONSUMER PRODUCT COMMUNICATIONS CAMPAIGN 2006 STEVIE AWARD, BEST MARKETING ORGANIZATION 2006 SILVER INTERNATIONAL DAVEY AWARD, MARKETING 2006 BRONZE ANVIL AWARD OF COMMENDATION 2006 BRONZE BULLDOG AWARD, NEW PRODUCT LAUNCH, CONSUMER CATEGORY 2006 COMMUNICATOR AWARD, MARKETING, PROMOTION, CAMPAIGN 2006 COMMUNICATOR AWARD, PUBLICITY CAMPAIGN 2006 KID POWER AWARDS, BREAKOUT MARKETING, CAMPAIGN OF THE YEAR

recognition

I would highly recommend Grow

to any company that is looking to

reach their consumer in new and

surprising ways. They build their

programs on very strong consumer

insights, combine these insights

with creativity and excellence in

execution to deliver effective viral

programs. Additionally, they have

proven their ability to seamlessly

work with other agencies.

Nancy Friedman

Vice President, Advertising

Visa USA

“

“

grow founders

cassie hughes

co-founder, strategy director

Thoughtful and forward-thinking, Cassie naturally and effortlessly drives the strategy side of Grow. Her holistic approach ensures that all needs, both from a client perspective and customer experience, are seamlessly integrated. She has a laser sharp focus ensuring the overall strategy and essence of every program supports the end goals and objectives. Clients and her team rely on her to craft campaigns that garner national press, generate awareness and sales and get the industry to appoint awards and accolades.

Cassie launched Grow with close to 15 years of marketing and publicity experience with some of the top brands in the country, including Levi’s, Esprit, Pepsi and Visa. Her expertise ranges from marketing and publicity strategy to creative development and program management for a variety of consumer segments.

gabrey means

co-founder, creative director

Gabrey is experiential in and of herself, which is why it is no surprise that she leads the way at formulating award-winning ideas that break through to the consumer and media. Her boundless creative ideas and infectious energy are grounded by client objectives and real-world application. Touching everything from technology to cosmetics, Gabrey has the unique ability to give brands a lifestyle point of view and find that common chord that emotionally connects with all consumers on a macro level.

Prior to launching Grow in 2001, Gabrey worked for a myriad of brands, such as Banana Republic where she created the lifestyle voice for the company. At GQ Magazine she served as the in-house creative charged with developing co-branded programs to draw in like-minded advertisers.

Grow is the kind of agency you

dream about — they make you

better by pushing your thinking,

bringing you new and unexpected

marketing approaches and

delivering great execution.

Brian Dennehy

Vice President, Marketing Small Business Division

Intuit

“

“

Grow has become a key strategic

partner for Pepsi-Cola North

America in the development of

one of our critical new trademarks.

In every respect, Grow represents

the future of marketing: engaging

consumers in compelling, meaningful

experiences. Moreover, every step

of the way, they’ve delivered unique,

innovative solutions with an eye

toward bottom line impact. Our

new mantra says it all: seed,

nurture, GROW!

Frank Cooper

Vice President of Portfolio Brands

Pepsi-Cola North America

“

“

case studies

initiative

To hit the 20-something target with precision to fuel brand awareness and advocacy through efforts around the brand’s new flavor Sierra Mist Ruby Splash, Grow crafted a 360° campaign to surround consumers.

On the ground teams infiltrated markets with an array of different program elements to get the product in the hands and mouths of shiny, optimistic, urban-minded consumers everywhere, making it the soda of choice among those who welcome joy and the unexpected.

results

Infiltrated and owned 3 markets with 120+ total days of in-market activity

Hand delivered product and tools to spread the word to 300 influencers and their networks directly touching 5,000 qualified consumers

Seeded 75 lifestyle venues with month-long on-site presence

Conducted 8 days of guerilla-style sampling at target-right locations and event series

Distributed 252,000+ cans of Sierra Mist Ruby Splash to the qualified target

sierra mist

initiative

To introduce and make the Wonderbra brand relevant to a new target of 20-something women and fuel peer-to-peer recommendations, Grow brought the lingerie label to life in a way that highlighted the brand’s personality.

The immersive and sexy Wonderbra Lounge popped up among nightlife hot spots across the country and drove traffic and incremental sales to Macy’s.

results

Hand delivered invitations and retailer bouncebacks to 40,000+ target-right consumers

Changed the perception of the Wonderbra brand for 4,000+ target-right women who left wearing the product

Partnered with like-minded brands to fully complete the lifestyle aspect

Secured millions of media impressions in each market in print, radio and broadcast

wonderbra

initiative

To create awareness around German based Bionorica’s Sinupret for Kids Syrup U.S. launch and beyond, Grow designed and implemented an aggressive multi-layered campaign to reach healthy-minded moms and those who directly influence their health related purchasing decisions.

The campaign included mom influencer seeding, a like-minded mass sampling tour with Disney on Ice and publicity outreach.

The nationwide campaign was highly successful and the breakthrough brand forged emotional connections with consumers that fueled awareness, trial and peer-to-peer recommendations.

All efforts collectively drove purchase and resulted in a pull from the marketplace for a product without any previous recognition stateside.

results

Realized 38% increase in sales in activated markets

Reached 135,000 highly-qualified mom influencers with product, information and tools to spread the word to their networks

Activated a mobile tour for 86 days in 20 markets with personal brand introductions to 134,000+ target-right consumers

Secured 140+ million media impressions via print, TV and radio

sinupret

initiative

To re-launch Propel, Pepsi’s enhanced water brand, Grow crafted a multi-layered campaign to surround the target at crucial touchpoints: as they commute, run errands and shop with friends.

On the ground teams creatively introduced the product to busy pro-fessionals who thrive on checking off their “to-dos.”

As a result, an entirely new consumer segment experienced the product firsthand and the brand’s promise of making things easier, enhanced and more enjoyable.

propel

results

Sampled product for 30 days at target-right commuter hubs and neighborhood hot-spots

Provided 160+ everyday.propelled. crew personal assistant services to target-right influencers, social media mavens and radio promotion winners across the country

Infiltrated and seeded product in 150 local errand haunts for 1 month with eye-catching displays

Sampled product and provided enhanced shopping services (package transport, styling sessions) in target-right malls for 9 days

Distributed 330,000 bottles and 738,000 bouncebacks to the qualified target along with a unique and memorable brand experience

initiative

To bring the Gap Pretty Khaki advertising campaign to life at launch, Grow blanketed Tokyo, one of the world’s fashion centers, with an innovative, high-touch marketing program.

Grow hand selected hundreds of models that took to the streets of Tokyo’s key shopping districts and distributed individually wrapped fresh flowers accompanied by special offers.

The program changed consumer perceptions of the brand by surprising and delighting the target audience using an unconventional technique for a mass retailer.

results

Touched 200,000+ target-right consumers through flower and special offer distribution

Increased store traffic and sales significantly

Garnered millions of additional impressions through bystander and passerby traffic viewing this compelling, living advertisement

gap japan

initiative

To create an emotional connection and get influencers with sophisticated tastes talking about and calling Level, Grow developed a series of in-home, intimate cocktail parties known as Level Experience.

The first-of-its-kind program brought hosts and guests out of the bar and deep into the brand.

Influencers were turned into brand advocates that ignited conversation, consumption and distribution.

results

Produced 120 personal in-home gatherings in target-rich cities

Introduced 3,400+ influencers to the brand through an intimate and high-touch experience

Garnered millions of media impressions through print and online content that was achieved by hand selecting several influencers who were affiliated with the press

level

initiative

To launch Firefly Mobile, the first mobile phone for kids, Grow developed an in-depth, non-traditional marketing program to reach parents and tweens in every major market across the country.

The program included a 36 city mall tour, an intimate celebrity event and partnerships with like-minded brands such as Major League Baseball, Loews Theaters, Scholastic and Nickelodeon.

The PR component launched with industry analyst briefings, followed by a major market press tour.

results

Created 2+ billion consumer impressions from tours, sponsorships and PR which included placements in: The New York Times, The Wall Street Journal, USA Today, Newsweek, O, The Oprah Magazine, NBC Today Show, CBS Early Show and hundreds more

Executed a 36 city tour during the critical back-to-school and holiday time frames

Demoed nearly 250,000 phones in Loews movie theaters in 5 major markets across the country

Partnered with Major League Baseball to reach the target-right consumer resulting in millions of impressions in and out of stadiums

Generated interest from 4 times as many retailers than planned

Won 8 marketing and PR awards including 2006 Silver International Davey Award, Marketing 2006 Bronze Bulldog Award Winner, Best Consumer Product Launch 2005 Magellan Award, Top 50 Communications Campaign

firefly

initiative

To drive awareness and downloads of QuickBooks Simple Start, Grow evolved the technology giant into the small business champion through the development and execution of a highly successful integrated national campaign.

Just Start urged business dreamers and doers to enter a sweepstakes that could score them the seed money needed to do their own thing.

Additionally, the online experience provided countless opportunities to download the free software, as well as several resources to help them get their business up and running quickly and successfully.

To bring the online experience to the real world, Just Start Studios popped up in highly trafficked commuter hubs in top markets to touch and guide the target to achieve their entrepreneurial aspirations.

results

Facilitated hundreds of thousands of consumer downloads and exceeded brand goals

Touched 131,000+ consumers via the Just Start Studio

Garnered 22+ million consumer impressions through the living breathing Just Start billboard truck which traveled the country

Received thousands of contest entries surpassing brand expectations

Lifted retail sales as a result of pop-up markets

Reduced national online customer acquisition price by half due to increased search engine awareness

Won top place marketing awards 2008 Warrillow Award, Best Small Business Marketing Campaign 2008 PRSA Silver Anvil Award, Marketing Consumer Technology

intuit

initiative

One campaign component pulled traffic into stores via intimate events for hand selected influencers and their friends who received customized consultations, exclusive brand access and tips and tricks.

To acquire brand look-alikes to evangelize the brand and spread the word to their inner circle, Grow crafted a two-pronged pilot.

Concurrently, the store experience was pushed into market via the bareMinerals Boutique Roadshow that popped up at target-right events to engage and educate the like-minded consumer via color matching, knowledge sharing and on-site sales.

results

Increased sales by 22% during in-market activity

Gave 4,000+ one-to-one consultations to the qualified target

Garnered brand insight and intel directly from consumers

Realized additional value-adds as a result of publicity opportunities that organically emerged as a result of in-market presence

bare escentuals

initiative

To launch Pepsi’s new trademark Tava, a zero calorie sparkling beverage, Grow created an immersive grassroots campaign to drive awareness and trial within a highly targeted segment.

The campaign was a three-pronged approach that continually touched and naturally surrounded consumers personally in their homes, at work and in their free time through custom-crafted experiences.

results

Realized 18% brand awareness in grassroots program markets versus 3% in non-grassroots program markets

Activated 600+ customized events across the country

Traveled to 8 major markets via National Open Your Tava mobile tour that touched 100,000+ qualified consumers

Ignited 8+ million peer-to-peer recommendations

National press touting unique marketing approach, New York Times and NPR

tava