groupon: 1,000 contracts a day on adobe echosign

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Adobe ® EchoSign ® | Web Contracts 2012 Finance Manager North American Operations Groupon Chris Bland

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How Groupon creates, signs, and manages over 1,000 contracts a day using Adobe EchoSign.

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Page 1: Groupon: 1,000 Contracts a Day on Adobe EchoSign

Adobe® EchoSign® | Web Contracts 2012

Finance Manager

North American Operations

GrouponChris Bland

Page 2: Groupon: 1,000 Contracts a Day on Adobe EchoSign

Adobe® EchoSign® | Web Contracts 2012

33+ MILLION activecustomers

11+

THOUSAND employees worldwide

48 COUNTRIES

Groupon is a shopping website that features a daily deal on the top goods, services and cultural events.

Groupon is a win-win for local shoppers and business owners. For the consumer, Groupon brings unbeatable deals on top local experiences.

For local businesses, Groupon has changed the way they market themselves and drives new customers into their establishments.

190+

Categories of goods and services

Groupon Today

Page 3: Groupon: 1,000 Contracts a Day on Adobe EchoSign

Adobe® EchoSign® | Web Contracts 2012

360° 360°

360°

360°

Merchant Experience

Sales Relationship

How Adobe EchoSign Helps With Those Challenges

Page 4: Groupon: 1,000 Contracts a Day on Adobe EchoSign

Adobe® EchoSign® | Web Contracts 2012

Why Adobe EchoSign?

When we started contracts were simply an email template with some merge fields. Contracts were forwarded to an email address @groupon for archiving. This created a lot of problems and as we grew we needed a system that could keep up.

Contracts are dynamically generated for multiple products for sales. They don’t have to remember who gets what type of contract, the system auto-generates it. (Daily Deal, GrouponLive, Groupon Getaways with Expedia)

+

Contracts are stored directly with the opportunity, one place to look for all the information about that deal.

Business Challenges

Page 5: Groupon: 1,000 Contracts a Day on Adobe EchoSign

Adobe® EchoSign® | Web Contracts 2012

EchoSign is turns an ordinary contract into a living, breathing document.

We Simplify Data Collection for Sales

How would you like to be paid? By Check?

Where should we send your check? Who should we write the check payable to?

By Wire? Bank Account Details?

What is your Tax ID Number? Collected in a secure environment

By collecting this information from our Merchants at the time of the sale, we ensure accurate data in Salesforce.com and save our Sales Team time and prevent mistakes.

Adobe EchoSign Can be More than a “Contract”

Groupon Admin
Groupon Admin
Page 6: Groupon: 1,000 Contracts a Day on Adobe EchoSign

Adobe® EchoSign® | Web Contracts 2012

What departments think of EchoSign?

Legal: Contracts in one location, secure signatures

Sales: Ease of use, automatic data collection, intuitive, reminder

emails

Sales Team Mgmt.: Analytics on their Team, Who needs help? Who produces?

Salesforce Team: Easy to Administer, Clicks not code, Technical Support

Rollout and Adoption

Page 7: Groupon: 1,000 Contracts a Day on Adobe EchoSign

Adobe® EchoSign® | Web Contracts 2012