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1 Critical Success Drivers Commonwealth Bank Stuart Grimshaw Group Executive, Investment and Insurance Services 23 June 2004 www.commbank.com.au

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Page 1: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

1

Critical Success Drivers

Commonwealth Bank

Stuart Grimshaw

Group Executive, Investment and Insurance Services

23 June 2004

www.commbank.com.au

Page 2: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

2

The material that follows is a presentation of general

background information about the Bank’s activities

current at the date of the presentation, 23 June 2004.

It is information given in summary form and does not

purport to be complete. It is not intended to be relied

upon as advice to investors or potential investors and

does not take into account the investment objectives,

financial situation or needs of any particular investor.

These should be considered, with or without

professional advice when deciding if an investment is

appropriate.

Disclaimer

Page 3: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

3

Investment and Insurance Services

Our Business Model

Our Critical Success Drivers

The markets we operate in

Life insurance

Asset management

Platforms

Advice

Conclusion

Outline

Page 4: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

4

Investment and Insurance Services

Our Business Model

Our Critical Success Drivers

The markets we operate in

Life insurance

Asset management

Platforms

Advice

Conclusion

Outline

Page 5: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

5

Our business model involves competing across all

elements of the value chain

IIS products and services by value chain element

Aligned

External

IIS

CBA Group

Dealer group

services

Research•

Compliance

Technology

Adviser Support

• Sales

effectiveness

• Training and

development

Direct

External

• IFA’s

• Brokers/Agents

• SME/Corporates

• Platforms

• Institutionals

Bank Channels

Fu

nd

Ma

na

ge

rs / B

DM

s

DistributionAdministration

Platforms

Master Trust

•FirstChoice

Wrap• Avanteos

Property

Advice/Support Services

Managed

Funds

Life

Insurance

General

Insurance

Product

Manufacturing

• Practice

management

Page 6: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

6

Our Competitive Advantages

Distribution Mix

Scale

People

Brand

Value Chain

Participation across all elements of the value chain

Capture all margins

Flexible pricing

Multi-channel strategy

International distribution capabilities

Number 1 in Australian Retail Managed Funds

Number 1 in Life Insurance

Market leading platform inflows

Experienced management

Strong talent and leadership programs

Dedicated Centre for Adviser Development

Leading brands – Colonial First State, Commonwealth Bank

Award winning products

Award winning service

Page 7: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

7

Wealth Management Value Chain Margin Trends

DistributionAdministration

Platforms

Advice/Support Services

Product

Manufacturing

Revenue

Margins

Margin

Trends

60 bps 60 bps 20 bps 60 bps

Stable to Falling FallingStable to

Increasing

Stable to

Fee for Service

200 bps

Illustrative of Funds Management Industry

CustomerPays

Scale and presence across all elements of the

wealth management value chain means we are

less susceptible to pricing pressure in any one

element

Page 8: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

8

Investment and Insurance Services

Our Business Model

Our Critical Success Drivers

The markets we operate in

Life insurance

Asset management

Platforms

Advice

Conclusion

Outline

Page 9: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

9

We expect continued strong growth in the life insurance

market

Observations

Return to rational pricing

Continued strong growth

Market still under-insured

Flight to security / safety

Fewer competitors

Disability income

Total risk

Lump sum

Group risk

Source: Plan for Life

Life Insurance In Force Premiums(December 1990 – December 2003)

0

500

1000

1500

2000

2500

3000

3500

4000

4500

De

c-9

0

De

c-9

1

De

c-9

2

De

c-9

3

De

c-9

4

De

c-9

5

De

c-9

6

De

c-9

7

De

c-9

8

De

c-9

9

De

c-0

0

De

c-0

1

De

c-0

2

De

c-0

3

Ris

k In

Fo

rce

Pre

miu

ms

($

M)

Page 10: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

10

15.1%

20.9%

13.8%

11.1%

Total Life

Group Risk

Lump Sum

Disability

Income

We are the market leader in life insurance in Australia

Key Drivers of Success

Scale

Competitive, rational pricing

Product enhancements

Integrated technology solutions

Emphasis on service improvement

Continued growth from Bank channels

Holistic approach to lifestyle planning

Focus on customer and adviser

retention

Leverage CBA brand trust and security

Product Category Market ShareDecember 2003

Source: Plan for Life

Page 11: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

11

Investment and Insurance Services

Our Business Model

Our Critical Success Drivers

The markets we operate in

Life insurance

Asset management

Platforms

Advice

Conclusion

Outline

Page 12: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

12

The Australian managed funds industry has a history of

strong growth

Observations

Australia is the 10th largest asset management marketplace globally

Strong growth in managed funds driven by:

Retirement policies

Growth in equity culture

Investor desire for more comfortable self-funded retirement

The retail market has good growth prospects due to:

Ageing population

Superannuation guarantee

Total Funds Management Market ($m)1991 to 2003 actuals, 2003 to 2013 forecasts

Source: Plan for Life, DEXX&R

Retail Wholesale

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

19

91

19

93

19

95

19

97

19

99

20

01

20

03

20

05

20

07

20

09

20

11

20

13

Page 13: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

13

We perform well across our diversified product mix

Number 1 in Australian Retail Managed

Funds

Market leader in geared products

Award winning products

Leading masterfund

Breadth of products

Innovative alliances with boutique

players – PM Capital, 452

New product offerings – Global

Property Securities and Infrastructure

Income fund

Distribution breadth

Funds Under Management by Asset SectorMay 2004

100% = $101.5B

Source – Internal Analysis

Page 14: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

14

-1.0

-0.5

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

Dec-02 Mar-03 Jun-03 Sep-03 Dec-03

Net

fun

d f

low

s (

$ b

illio

n)

Retention is a key priority for retail funds

Drivers

Staff changes

Research ratings

Correction of overweighting in Aussie

Equities

Legacy business

Mitigation Strategies

Strategic alliances with boutique

players including PM Capital and 452

Investing in Group distribution

Investment in platforms

Retention strategies

Net Funds Flow

Market versus Commonwealth BankDecember 2002 – December 2003

Commonwealth Bank The Market

Source: Plan for Life

Page 15: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

15

Our brand and customer service ratings continue to be

strong

Leading brand

Recognised in the market for customer service

Winner – NSW Australian Teleservices Centre of the Year (2003)

1st Place – Best Communication and IT Services of any fund manager (2003 Assirt Service Level Awards)

1st Place – Best Communication of any Master Trust/ Wrap

Source: Newspoll data – November 2003

Newspoll Survey – Fund Manager Preference

November 2003

Who would you invest your money with?

10%

15%

20%

25%

30%

35%

40%

45%

50%

Dec-99 Jun-00 Dec-00 Jun-01 Dec-01 Jun-02 Dec-02 Jun-03

Colonial First State BT AMP AXA Merc/ING Perpetual

Page 16: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

16

Investment and Insurance Services

Our Business Model

Our Critical Success Drivers

The markets we operate in

Life insurance

Asset management

Platforms

Advice

Conclusion

Outline

Page 17: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

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Platforms capture the majority of retail funds

Observations

Platform success driven by:

Adviser productivity

improvements

Greater choice for investors

and advisers

More convenience

Creation of new margins

Consolidated reporting

Master funds / platforms

Total retail (excluding cash)

Retail Market Flows1998 to 2003 actuals, 2004 to 2006 forecasts

Source: Plan for Life, DEXX&R

0

50

100

150

200

250

300

350

400

450

1998 1999 2000 2001 2002 2003 2004 2005 2006

$b

illi

on

Page 18: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

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We are well represented in the platform market

FirstChoice has been the fastest growing platform in

the market since its launch two years ago

Over $6 billion FUA (June 2004)

Competitive pricing

Award-winning service

Recent enhancements offering more functionality

and investment options

New wholesale offering

Strong growth in Avanteos business through

acquisition of new clients

Telstra Super Financial Planning

FSP Group

Symetry

Over $2 billion FUA (June 2004)

Improved adviser and dealer group functionality

Page 19: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

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Investment and Insurance Services

Our Business Model

Our Critical Success Drivers

The markets we operate in

Life insurance

Asset management

Platforms

Advice

Conclusion

Outline

Page 20: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

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We are prepared for the challenges in financial planning

Market observations

Rapidly ageing population

Inadequate savings to support retirement

Inadequate protection of investor’s assets

Access to product choice for investors and advisers

Quality of advice

Increasingly sophisticated investors wanting more DIY products

Greater transparency of fees

Page 21: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

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We will continue to invest in our advice channel

Our focus is on enhancing our quality of advice, improving

productivity and increasing total sales

Multi-channel strategy

Career development for advisers

All channels are important – minimise risk and maximise

outcome

Leverage and realise Commonwealth Bank assets

Large customer base and distribution network

Meeting more customers insurance and investment needs

Group Wide Advice Model

Advice model based on needs of customer segments

Affordable advice

Productivity improvements through use of technology and

process improvements

Centre for Adviser Development

Training, development and recruitment

Page 22: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

22

Investment and Insurance Services

Our Business Model

Our Critical Success Drivers

The markets we operate in

Life insurance

Asset management

Platforms

Advice

Conclusion

Outline

Page 23: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

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Conclusion

There is significant value in having an end to end value chain presence

We are building on our leading position in investments and insurance manufacturing

We are leading the market in our platform capabilities

We are further strengthening and broadening our significant distribution capabilities

We have a market leading position in the markets we operate in

Page 24: Group Executive, Investment and Insurance Services · 2019-07-13 · Group Executive, Investment and Insurance Services 23 June 2004 . 2 ... Flexible pricing Multi-channel strategy

24

Commonwealth Bank

Investment and Insurance Services

23 June 2004

www.commbank.com.au