gridiron youth magazine 2012 media kit

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Middle Tennessees Leading Youth Community Football Magazine for Parents, Youth and Sports Officials

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  • 2012 M

    edia

    Kit

    Reach Youth Sports Enthusiasts...For Investment!More Less

    We are the to your market!key

    M A G A Z I N E

    Middle Tennessees Leading Youth Community Football Magazine for Parents, Youth and Sports Officials

  • Cir

    cula

    tion &

    Rea

    der

    ship Circulation Readership10,000 20,000

    Because of a high pass-along rate, one magazine is seen by 2

    different readers.

    is distributed free-of-charge at youth

    football games within communities represented by the

    TYFA, TNYFL, and Mid State youth football leagues across

    9 Counties, 46 communities and the parents of over 10,000

    athletes and cheerleaders represented from age 5-14.

    GridironYouth Magazine

    * Estimated figure. Others are 2011 data from league websites.

    Middle Tennessees Leading YouthCommunity Football Magazine forParents, Youth and Sports Officials

    Bedford County

    Davidson County

    Maury County

    Rutherford County

    Wilson County

    Sumner County

    Williamson County

    Montgomery County

    Putnam County

    Warren County, Kentucky

    Shelbyville

    Nashville, Hermitage, Donelson, Madison,

    Old Hickory

    Columbia, Spring Hill

    Murfreesboro, Lavergne, Smyrna

    Lebanon, Mt. Juliet, Gallatin

    Hendersonville, Goodlettsville

    Brentwood, Franklin, Nolensville

    Clarksville

    Cookeville

    Bowling Green

    *

    Youth Football Playersby Football League

    2-Page Spread Full-Page

    Half-Page

    (A) (B)

    (C) (D) (E)

    Prices Are Per Issue & Include Online Ads

    Advertisement Dimensions

    Digital Requirements

    1x or 2x 3x 4x

    Back Cover $2900 $2600 $2400Inside Covers $1900 $1600 $14002-Page Spread (A) $2600 $2300 $2000Full Page (B) $1600 $1300 $1050Half Page (C) $1050 $750 $550Quarter Page (D) $750 $500 $350Marketplace (E) $250 $250 $250

    2-Page Spread (w/bleed) 17.25 X 11.252-Page Spread Trim Size 11 X 17Full Page (w/bleed): 8.75 X 11.25Full Page Trim Size: 8.5 X 11Half Page 8 X 5.25Quarter Page 3.875 X 4.875Marketplace 4 X 2

    The preferred file type for advertisements is JPEG(.jpg) file with . Pleaseprovide files on either CD or through email.

    All artwork must have a resolution of 300 dpi at100% size for print, and please save as CMYK. Lineart images should be at 1200 dpi (eg. illustrations inbitmap mode). Send all artwork to:

    Michael Thompsonmichael@michaeldavidmedia.com

    fonts and images embedded

    GRIDIRON MAGAZINEP.O. Box 2513 | Brentwood, TN 37024615.832.5388 Tel | 615.832.1040 Fax

    Top 10 Reasons to Advertise

    We are the only youthsports magazine that reachesthe various youth footballleagues in MiddleTennessee.

    Your magazine ad will beposted online also.GRIDIRON is distributedto the readers .

    Our readers will pick upGRIDIRON to make

    about equipment,school choice, and activities.

    Advertising in GRIDIRONis a moremethod of reaching thismarket than any othermethod (i.e., billboards,other magazines).

    GRIDIRON is a slick-glossy magazine, which ismore to parentsthan newspaper-typepublications.

    More , credible,and informative than anyother medium.

    GRIDIRON engagesreaders and builds

    which generateresponse.

    Your ad lasts wellbeyond the 15, 30 or 60seconds that televisionoffers.

    GRIDIRON has a highpass- along rate of .

    Magazine advertising.

    free of charge

    decisions

    cost-effective

    attractive

    personal

    relationships

    exposure

    2 people

    affects sales

    Page

    ADQuarter

    Marketplace

    Issue Themes & Deadlines

    Inside Each Issue

    August:Deadline: 1st Week in JulyDistribution: 3rd Week in July

    September:Deadline: 1st Week in Aug.Distribution: 3rd Week in Aug.

    October:Deadline: 4th Week in Sept.Distribution: 2nd Week in Oct.

    November:Deadline: 2nd Week in Nov.Distribution: 4th Week in Nov.

    Highlighting TYFA, TNYFL,and Mid State Football communities andvarious players.

    Football safety facts andinformation for families, coaches and players.

    Tips to help athletes becomemore effective

    Activities and other happeningsaround our region

    How to live successful on and offthe field.

    What modern technologyhas to offer todays athletes.

    Health & Safety

    Academics

    Sportsmanship

    Family

    Recognition

    Tools for Success

    Coaches Q&A

    Events

    Everyday

    Technology Tips

  • Cir

    cula

    tion &

    Rea

    der

    ship Circulation Readership10,000 20,000

    Because of a high pass-along rate, one magazine is seen by 2

    different readers.

    is distributed free-of-charge at youth

    football games within communities represented by the

    TYFA, TNYFL, and Mid State youth football leagues across

    9 Counties, 46 communities and the parents of over 10,000

    athletes and cheerleaders represented from age 5-14.

    GridironYouth Magazine

    * Estimated figure. Others are 2011 data from league websites.

    Middle Tennessees Leading YouthCommunity Football Magazine forParents, Youth and Sports Officials

    Bedford County

    Davidson County

    Maury County

    Rutherford County

    Wilson County

    Sumner County

    Williamson County

    Montgomery County

    Putnam County

    Warren County, Kentucky

    Shelbyville

    Nashville, Hermitage, Donelson, Madison,

    Old Hickory

    Columbia, Spring Hill

    Murfreesboro, Lavergne, Smyrna

    Lebanon, Mt. Juliet, Gallatin

    Hendersonville, Goodlettsville

    Brentwood, Franklin, Nolensville

    Clarksville

    Cookeville

    Bowling Green

    *

    Youth Football Playersby Football League

    2-Page Spread Full-Page

    Half-Page

    (A) (B)

    (C) (D) (E)

    Prices Are Per Issue & Include Online Ads

    Advertisement Dimensions

    Digital Requirements

    1x or 2x 3x 4x

    Back Cover $2900 $2600 $2400Inside Covers $1900 $1600 $14002-Page Spread (A) $2600 $2300 $2000Full Page (B) $1600 $1300 $1050Half Page (C) $1050 $750 $550Quarter Page (D) $750 $500 $350Marketplace (E) $250 $250 $250

    2-Page Spread (w/bleed) 17.25 X 11.252-Page Spread Trim Size 11 X 17Full Page (w/bleed): 8.75 X 11.25Full Page Trim Size: 8.5 X 11Half Page 8 X 5.25Quarter Page 3.875 X 4.875Marketplace 4 X 2

    The preferred file type for advertisements is JPEG(.jpg) file with . Pleaseprovide files on either CD or through email.

    All artwork must have a resolution of 300 dpi at100% size for print, and please save as CMYK. Lineart images should be at 1200 dpi (eg. illustrations inbitmap mode). Send all artwork to:

    Michael Thompsonmichael@michaeldavidmedia.com

    fonts and images embedded

    GRIDIRON MAGAZINEP.O. Box 2513 | Brentwood, TN 37024615.832.5388 Tel | 615.832.1040 Fax

    Top 10 Reasons to Advertise

    We are the only youthsports magazine that reachesthe various youth footballleagues in MiddleTennessee.

    Your magazine ad will beposted online also.GRIDIRON is distributedto the readers .

    Our readers will pick upGRIDIRON to make

    about equipment,school choice, and activities.

    Advertising in GRIDIRONis a moremethod of reaching thismarket than any othermethod (i.e., billboards,other magazines).

    GRIDIRON is a slick-glossy magazine, which ismore to parentsthan newspaper-typepublications.

    More , credible,and informative than anyother medium.

    GRIDIRON engagesreaders and builds

    which generateresponse.

    Your ad lasts wellbeyond the 15, 30 or 60seconds that televisionoffers.

    GRIDIRON has a highpass- along rate of .

    Magazine advertising.

    free of charge

    decisions

    cost-effective

    attractive

    personal

    relationships

    exposure

    2 people

    affects sales

    Page

    ADQuarter

    Marketplace

    Issue Themes & Deadlines

    Inside Each Issue

    August:Deadline: 1st Week in JulyDistribution: 3rd Week in July

    September:Deadline: 1st Week in Aug.Distribution: 3rd Week in Aug.

    October:Deadline: 4th Week in Sept.Distribution: 2nd Week in Oct.

    November:Deadline: 2nd Week in Nov.Distribution: 4th Week in Nov.

    Highlighting TYFA, TNYFL,and Mid State Football communities andvarious players.

    Football safety facts andinformation for families, coaches and players.

    Tips to help athletes becomemore effective

    Activities and other happeningsaround our region

    How to live successful on and offthe field.

    What modern technologyhas to offer todays athletes.

    Health & Safety

    Academics

    Sportsmanship

    Family

    Recognition

    Tools for Success

    Coaches Q&A

    Events

    Everyday

    Technology Tips

  • Youth Sports Statistics

    Contact:

    LaJuan Stoxstill-DiggsFounder & Editor-in-Chief

    GRIDIRON MAGAZINEP.O. Box 2513 | Brentwood, TN 37024615.887.8809 Tel | 615.832.1040 Fax

    Lajuan@michaeldavidmedia.comwww.michaeldavidmedia.com

    Source: Minnesota Amateur Sports Commission, Athletic Footwear Association, USA TodaySurvey, Michigan State. Retrieved from http://statisticbrain.com/youth-sports-statistics/ on 9/9/12

    Number of kids who play organized sports each year 35 Million

    Percent of kids who play sports outside of school 60%

    Percent of boys who play organized sports 66%

    Percent of girls who play organized sports 52%

    Percent of coaches who are dads coaching their own kids 85%

    Percent who participate in sports to be with friends 65%

    Percent who were reluctant to play sports 15%

    Percent who said they wouldnt care i