gridd - user centered search
TRANSCRIPT
• Help the user in a limited way• Only search what the user types in• Give long lists with textual links• Give only exact matches• Do not think about what the user
is really looking for
Traditional search engines…
• Is more user friendly• Gives results adapted to user needs and situation• Gives personalized search results• Provides search results in a visual and/or easy to use
format• Helps the user to find what he is really looking for
User centered search…
• Show photos of search items/products• Visual structuring of information by color, shape and
text• Easy to scan and recognize items
Trend 1: Visual search
• Direct or integrated access to relevant apps or tools• Combining information from apps to give richer and
more relevant search results• Information in one place
Trend 2: App integration
• Guides the user by showing results that are related to their search results
• Guidance by visually displayed terms
• Stimulates the user to click around• Lets the user think of search terms
he was looking for but could not remind
Trend 3: Guided search
• Personalized information based on:• Location• Time• Friends• Previous searches• Preferences• Other data available
• Quicker and more relevant results
• Makes it possible to give results the user is really looking for
Trend 4: Contextual information
Idea: “To do something different from traditional search”
+ Provides users with related and most common topics based on their search term
+ Provides users with results they are looking for, but not always aware of
+ Guides users in the right direction
+ Guides users visually
Easier, quicker and more fun to use
Example: Pinterest guided search
Guided search
+ Shows results that are most relevant+ Based on your own profile data
+ Location+ Gender, age, education+ Friends+ Likes
+ Helps to find the user something he doesn’t know he is looking for
Easily find what/whom you’re looking for
Example: Auto-complete by Facebook
Visual search
Contextual information
Idea: “An intelligent layer over the Internet that helps you get things done. Search, browse, and share in one place.”
+ Search results are adapted to contextual information, such as location and friends
+ Integrates available apps+ Easier scanning and selecting of
results by visual search results+ Search cards can be saved and
shared
Contextual search that gives the right information all in one place
Example: Contextual search by Vurb
Visual search
Contextual information
App integration
Idea: “The right information on the right moment”
+ Becomes a personal assistant by planning next steps (route planning, make reservations, open apps)
+ Search results are adapted to personal preferences and information and your current situation
+ Search results based on time and location
Personal search assistant that helpsto manage, search and organizeinformation
Example: Google Now
Visual search
Contextual information
App integration
It inspires and guides the user
It is fun to use!
Why have user centered search?
Lets the user finds what he is looking for
(and what he doesn’t know he is looking for)
Gives personalized and relevant information
Visit www.GriDD.nl or call 053-4800499
GriDD can help you to make your search engine more user
centered. Want to know more?
Sources / further reading
Title Source
Guided Search. A new way to find what you’re looking for
View online
Pinterest Launches Exploration-Focused Guided Search And Reveals Custom Categories For Mobile
View online
Vurb contextual search engine blows away those stupid lists of links
View online
Google Now for Android updated to alert you of nearby stores with products you’ve searched for
View online