Gregory M. Collins301 E. Braeburn Drive

Gregmcollins@gmail.com Phoenix AZ. 85022 (617)-548-2562

Related Skills and Experience

Cross-functional Leadership and Development More than 6 years of leading cross-functional teams ensuring a common vision, and optimal execution and use of resources. More than 10 years as a shared resource across departments, improving analytics and processes, and developing talent and improving

departmental skill sets. Experienced recommending tactics, strategies, and insights and demonstrating value to internal and external clients.

Data / Statistical Analysis (Marketing, Customer, and Business) Experienced analyzing large amounts of data using SPSS, R, Python, and SAS as well as the Excel stat tool add-ins, in order to make the most

informed decisions. Analysis includes: Probability distributions, testing design, Hypothesis testing, Regression analysis, Confidence interval estimation, Scenario optimization models, Time series analysis, etc.

Marketing Mix Modeling utilizing: Multivariate linear and Non-linear regression, Time series Data, Machine Learning, Advertising carry-over lag effects, Interaction variables, Competitive incursion data etc.

Designed and integrated customer level analytic capability and reporting structures in SAS, MicroStrategy, and implemented machine learning algorithms to derive insights. (Random Forrest, Etc.)

Identifying actionable insights that drive performance through data mining, logistic regression, customer segmentations, multivariate analysis, machine learning, etc.

Determine differences in customer lifetime value by various levels of segmentation based on both past behavior and demographic and psychographic attributes.

Communicating derived insights to Marketing, Operations, Finance, and other departments to improve efficiencies, strategies and decisions. Resulting in increased profitability from improvements to customer acquisition, attrition rates, targeted marketing, operational processes, promotions, etc.

More than 8 years of experience in manipulating data using Excel (Pivot tables and V-look up), Access, SAS and SQL databases. Solid understanding of database design and Schemas for optimal efficiency.

Financial Planning Managed, compiled and provided analysis toward all company planning, forecasting, and strategic planning activities. Developed 5 year financial models used to develop strategic plans for manufacturing, service, and start- up companies. In charge of developing annual sales forecasts and leading the corporate budget process. Responsible for the valuation of new business opportunities using Multiples, DCF, and asset based valuation techniques. In charge of evaluating and ranking capital purchases and other financial decisions using NPV or IRR analysis.

Financial Analysis Responsible for creating and analyzing all financial statements on a monthly basis: P&L, Cash flow, and Balance Sheet. Responsible for sales analysis, cost analysis, forecasting, actual vs. budget analysis, and vertical and horizontal analyses. Analyzed and compared KPI’s and margins between different divisions and facilities, and developed recommendations. Performed variance and margin analyses for all divisions, as well as intercompany and time series analysis. Ensured that all FP&A projects were completed on time, accurately, and within budget constraints.

Excel Financial Modeling Developed financial models, scenario analyses, and capital budgeting models to support and evaluate corporate decisions. Developed flexible variable driven financial models that allowed management to analyze the effects that business decisions and outside factors

could have on corporate financial statements, performance, and key ratios. Created five year and three year rolling forecasts that enabled senior management to spot trends and make better decisions. Expert excel user including: VBA, Pivot tables, data analysis, V-lookups, and most other formulas and functions.

EducationM.B.A with Finance Concentration - April, 2008 - Pepperdine University, Graduate School of Business, Malibu, Ca

Scherer Scholarship Winner- awarded to the graduate student who has contributed the most towards the development of the University and Student Body.

Economics and Finance Tutor

Member of The Executive Committee (TEC) on campus – One of only two members of my MBA class to be selected for this distinguished leadership program.

3.8 Overall GPA

B.A. in Economics - January, 2001 - Saint Lawrence University, Canton, New York Recipient of 4-year scholarship award ECAC and NCAA championship soccer team University Economics Tutor and Faculty Assistant Internship in Panama City, Panama (2000)

Language Studies in Madrid, Spain (1999) CPA Candidate

Work ExperienceThe Joint Corp. – Phoenix, Arizona 06/2014-CurrentDirector of FP&A and Corporate Strategy and Analytics

Responsible for building and maintaining enterprise-wide reporting and Analytic capability for strategic decision making.

Developed and integrated new reporting system through MicroStrategy allowing visibility into previously unavailable metrics that drive business and operational performance, allowing me to determine and communicate best practices.

Quantitative/Statistical analysis and data mining across all departments, actively identifying opportunities for improvement. (Customer Segmentation, Lifetime/Annual Value, Marketing Mix Modeling, Sales Drivers, KPIs, Regression, Machine learning, Operational Protocols, etc.)

Played a primary role in bringing the company public and initiating a secondary offering. Developed a more logical regionalized pricing structure that has improved revenues 20%. Responsible for all company and franchisee reporting

and analysis. Negotiated Reduced CC processing rates saving More than $700K annually. In charge of developing corporate and clinic level budgets and implementing expense control Measures. Responsible modeling and

implementing Strategic capital expenditures such as new clinic development and acquisitions. Overall Management and development of all analytics that drive company and franchisee decision making. Responsible for the communication of analytics to over 200 franchisees in order to demonstrate tactics to improve their performance

PetSmart, Inc. – Phoenix, Arizona 03/2010- 06/2014Financial/ Statistical Analysis Manager – Corporate Analytics

Manages the Advanced Analytics Group and the Testing and Measures Team. 8-10 direct reports with responsibilities including hands on analytics, as well as developing talent.

Utilized as a distributed resource across all departments for statistical modeling, such as Marketing mix, Labor Optimization, supply chain, basket analysis, operational efficiencies, logistics, confidence intervals, etc.

In charge of Quarterly Same Store Sales forecasting, predicting out 2 years. Utilized seasonal ARIMA models, multivariate regression models, as well as use of more subjective methods such as annual stacks and trend recognition. Accuracy within 20 BPS.

Responsible for developing and analyzing statistically significant tests within our stores, determine the benefit of various initiatives, and making decisions as to further implementation strategies to maximize returns

Responsible for high visibility analyses to provide quantifiable answers to key business issues requested from executive leadership, such as competitor incursions analysis, customer lifetime value, optimal marketing mix, impacts of economic factors, pricing strategy, etc.

Intensive data mining to uncover hidden opportunities to improve margins and top line performance Utilized Multivariate regression, Machine learning, time series analysis, etc. to derive actionable insights, and make recommendations in order

to drive profitability and efficiencies across all departments.

TitleMax, Inc. – Savannah Georgia 07/2009-10/2009Senior Financial Analyst

Developed budgets for over 500 behaviorally unique locations as well as for 25 corporate departments. In charge of improving and expanding monthly financial reporting packages in an effort to increase efficiencies. Created flexible ramp models to predict new product revenues, based on various scenarios. Provided analytics to support company decision making at the unit, market and enterprise level. Analyzed competitive landscapes, market trends, and demographics and built statistical models for site selection and marketing mix

optimization Identified KPIs through statistical analysis to determine metrics most correlated with high performance, implemented operating procedure to

focus on these improvements Developed a business valuation report, using DCF and multiple valuation methods, in order to provide leadership of estimates for a potential

sale of the company.

Fitzgerald Investment Trust - Boston Massachusetts 07/2003 – 07/2006 Financial Operations Manager /Analyst

Oversaw operations at 21 locations and evaluated processes to ensure efficiency and the compatibility of financial reporting between locations. Directly managed between 12-15 employees and conducted hiring and training. Lead data analysis initiatives to identify opportunities for

operational improvements through statistical analysis. Responsibilities included financial/statistical modeling, forecasting, budgeting, financial analysis, efficiency analysis. Conducted due diligence and analysis for M&A transactions on both the buy and sell side, and evaluated acquisition targets. Other responsibilities included and ad-hoc statistical and predictive analysis.

Computer SkillsExperienced with SAP, SAS, SPSS, R, Python, Tableau, Hyperion, Forecaster, MicroStrategy, Access, Oracle, VBA, SQL, Peachtree, and all Microsoft

Office applications, with expertise in Excel, Power Point, and financial modeling.