GREEN SMOOTHIECampaign Prepared by:

Angelina Mangiamelli

Client: Green SmoothieBackground: A new local and organically focused business in Dundee whose mission is to provide a fast and healthy snack for customers in a hurry or who want to sit and relax.Goal: Establish Green Smoothie’s role and reach to all demographics of Omaha. Emphasizing why we are different than other chain smoothie places and local fruit smoothie shops. We want to inform the consumer that we care about the fresh, organic and healthy ingredients that fuel and refresh your body. Target Audience: Men and Women 18+ who live an active, healthy lifestyle on an expandable budget. Anyone who wants a quick snack on the go and enjoys the benefits of healthful living.

CAMPAIGN OVERVIEW

•The big idea for  Green Smoothie is to showcase to the public we are different than our competitors.

•Primary focus is catering to a healthier community and lifestyle while living in a face paced world.  We want to communicate the message that we understand people are busy and we want to help make lives easier.

•Stress the importance of using all organic and local ingredients.

THE MESSAGE—THE BIG IDEA

• Location: 4808 Dodge St. Omaha, NE 68132• Phone Number: (402) 609-8760• Email: www.GreenSmoothie.com• Facebook: Green Smoothie Dundee• Instagram: @GreenSmoothieDundeeBlog: www.Wordpress/GreenSmoothie.com

ESSENTIAL INFORMATION

•Colors•Deep Green: C-80% M-5% Y-100% K( Black) -77%•Light Green: C- 37% M- 5% Y-75% K(Black) – 23%•White

•Fonts •Lucida Handwriting (Green)•Segoe Print (Smoothie)

DESIGN ELEMENTS

• Bing• Bartender’s Guide• Health Blogs• Yoga Blogs• Corbis Images• Full List included in Last slide

IMAGES USED

•Simple, Organic, Healthy• The simplicity of the slogan doesn’t need any explanation. It get’s to the point of the product Green Smoothie carries and doesn’t not steer our target audience away from the message. The image we want to portray is one of an all organic, easy and quick option for two kinds of lifestyles: Busy on the go, and for those who want to sip, relax and enjoy.

SLOGAN

GREEN SMOOTHIE LOGO

Design Elements: Green Lotus Flower symbolizes improvement of life, start of good habits, Self-awareness and purity.Green Smoothie: Simple name let’s the consumer’s know what the product is and easily recognizable.

GREEN SMOOTHIE STATIONERY• The stationery piece includes mostly white space

with only information that pertains to Green Smoothie

• This is where the polka dot’s are introduced this becomes another repeating element in the business card and newsletter.

• Using alignment to separate the logo and business information at the bottom and the business slogan along the top.

• The idea is to maintain repeating design elements using the logo in the top left corner and the company information along the bottom.

• Keeping the Letterhead simple it allows people to see the business logo and get all the information they would need.

GREEN SMOOTHIE BUSINESS CARD• The business card will be printed on a recycled

yet strong, smooth and non bendy paper with a soft velvety touch and rounded corners to provide an extra sleek and modern look.

• Green Smoothie’s logo will be along the top, “Simple, Organic, Healthy”

• Followed with the logo centered in the middle• Business information along the bottom including;

Owner, phone number, address and email• The borders will include the polka dots that

matches the letterhead—Keeping everything simple and repetitive

• Owner’s will keep these on the counter at Green Smoothie, but also work with other local non-competitive companies who are willing to disperse the business card at their establishment

GREEN SMOOTHIE NEWSLETTER

• The idea is to create a seasonal newsletter published four times a year. We will break the month’s into seasons and the beginning of the seasonal month is when the newsletter will be sent out to everyone on our mailing list and email list, but also copies available at the shop.

• Winter: December, January, February• Spring: March, April, May• Summer: June, July, August• Fall: September, October, NovemberThe newsletter will be filled with information on maintaining healthy over the busy holiday season, Spring cleansing, getting fit for Summer and DIY projects and recipes yummy for the Fall.

GREEN SMOOTHIE INTERACTIVE AD

• The purpose of this ad is to catch the audience’s attention and show that we provide something extra besides all green products

• I used a white background to create as much white space as possible to keep the attention on the design and what the ad says.

• Using a call-to-action for the audience to go to our link on Facebook to “Like” our page and be entered in a contest to win a gift certificate.

• Providing information in a catchy way with letting consumer’s know we provide all natural and organic products

GREEN SMOOTHIE NEWSPAPER AD• The newspaper ad will be mostly in black and white with the

only color being the logo and address at the bottom of the ad

• Centered in the middle is a nutritional info label that make’s that is simple, yet catch’s attention and makes the reader wonder why it is placed there.

• Using a catchy phrase letting the audience know, “you know what you’re getting at Green Smoothie, Save the label for something else.”

• This idea provides the reader that this is a healthy establishment

• This will also have a call-to-action inviting the reader in for an incentive

GREEN SMOOTHIE MAGAZINE AD• The photo used is a unique way to remember

a class green smoothie by inviting the customer in for a “happy hour” drink

• Call to action informs the consumer that we are offering a happy hour and will receive a discounted price on any smoothie

• Using the same font and colors seen in the logo the ad will resemble the same style throughout

• The photo will be tailored for each publication it will run it

GREEN SMOOTHIE DIRECT MAIL• The postcard will be made on a 5X7 recycled

and non-bendy material as used on the business cards.

• Using this high quality paper will catch the attention of customer’s not only by the look, but with the velvety, soft feel all around.

• The image on the front contains a bright green smoothie with the slogan across the top.

• Inviting your audience to turn it over and let them know their next smoothie is on the house by bringing in the postcard “call-to-action”

FINAL PITCH

• The campaign supports the overall image and goal for Green Smoothie

• Modern, healthy and simple design look to represent Green Smoothie’s products

• Building brand awareness to separate Green Smoothie with other smoothie places by offering low-fat and low-sugar alternatives by using all Organic ingredients

• The campaign will reach to a large demographic and also the Dundee community

Logo:• ©2015 Angelina Mangiamelli. All rights reserved.• Lotus: ©2015 Sally Waters. All rights reserved.

Newsletter: • ©2015 Corbis Image. All right reserved.

• https://www.fitgirls.com/

• http://www.washingtonian.com/

• http://www.breatheyoga.com/

Interactive ad:• ©2015 Fit Girl. All rights reserved.

COMPLETE CITATIONS

CITATIONS CONT’DDirect Mail:• www.annebenisson.com• http://www.stampsbook.org/File-United-stamp1932nebraska.htmlNewspaper:• www.dreamstime.comMagazine ad:• www.bartending.com