Sweepstakes Executed in Social MediaSweepstakes Executed in Social MediaClient:• Warner Bros.

Objectives:• Increase website traffic and promote the release of new Warner Brother DVDs via Facebook applications.

Execution:• To submit an entry, consumers directed to enter the sweepstakes online by logging into their Facebook account (or creating one), and running an application.

•Viral entry also included e.g.: • Sending the “Power Ring” to a friend• Inviting their friends to collect and trade virtual collector cards

• Ventura responsible for administration & legal compliance.

Results:• WB & DC were pleased with the promotion

• Promotion was a success in terms of creating buzz (via the viral elements of the promotion) as well as using Facebook as a portal for creating significant

interaction among consumers with the promotional content.