greater cleveland food bank

Mise en place

2013 Brand Book and Style Guide | Greater Cleveland Food Bank

(meez en plas)

2 | Greater Cleveland Food Bank Brandbook

Greater Cleveland Food Bank Brandbook | 3

Mis en place is a French phrase meaning “putting in place.” It’s used in professional kitchens all over the world to refer to organizing and arranging ingredients. How appropriate it also be the title of style guide that will help the Greater Cleveland

Food Bank keep every element of its brand in its proper place.


The Greater Cleveland Food Bank is the largest hunger relief organization in Northeast Ohio, providing more than 40 million meals annually. We’re

serious about ending hunger in our communities.

NEW LOOK, SAME GREAT FOOD BANK


Each year 50 million meals are needed to feed the hungry

in Greater Cleveland.


More than 8,000 meals are served at the Greater Cleveland Food Bank Kitchen each day.

8,000


$1=4 mealsA donation of one dollar can provide four meals for

hungry people in our communities.


$1=4 meals


DONATED FOOD AND MONEY

Here’s how it works

Businesses, schools and other organizations, as well as individuals are encouraged to

donate food and money.

GREATER CLEVELAND FOOD BANK

Once donations arrive at the food bank, volunteers

prepare the food to be sent to member agencies.

$

$


HUNGRY NORTHEAST OHIOANS

MEMBER AGENCIES

Distribution agencies include Kids Cafe, BackPack for Kids, Summer Food

Service Programs, Mobile Pantries, as well as the Greater Cleveland Food

Bank Kitchen.

Our reach extends to 330,000 people in a six-county area,

over half of which are children or senior citizens.


Say “hello” to the new Greater Cleveland

Food Bank logo


Say “hello” to the new Greater Cleveland

Food Bank logo

LOGO

We changed the Greater Cleveland Food Bank logo to better function in both the digital and print worlds. Using the original logo as a starting point, the entire logo shifted to a horizontal alignment, rather then vertical. The icon and type were updated, and colors were reconciled with the Harvest for hunger green.

Old logo New logo

Why the change?

See the differences!


LOGOS ON BACKGROUND COLOR

Soild Backgrounds

If the logo is used on a solid background the logo should be made white.

If used in black and white, then make sure that the logo is tinted to 80% grey.


IMPROPER USAGE

Please remember to use the new logo not the old one.

Please don’t replace the spoon and fork with other iconography.

Not even with a cat.

Please remember to include the word “Greater” in the logo.

Never forget the dinner plate circle.

Please don’t distort the logo.The iconography should

always have the typography attached to it.


Headlines

Body Copy

Sub Heads

PMN Caecilia Whitney

AaAaABCDEFGHIJKLMNOPQRSTU-

VWXYZabcdefghijklmnopqrstuvwx-yz1234567890-=!@#$%^&*()_+

ABCDEFGHIJKLMNOPQRSTUVWX-YZabcdefghijklmnopqrstuvwx-yz1234567890-=!@#$%^&*()_+

Whitney is a sans serif typeface primarily used for body copy. PMN Caecilia is a friendly serif font, mainly used for headlines and subheads.

TYPOGRAPHY

Use from 9pt-12pt

Use from 12pt-24pt

Use from 12 pt- 36 pt

Whitney Book

PMN Caecilia Bold

PMN Caecilia Bold


Pantone 2935 U

C=100 M=79 Y=0 K=9

R=0 G=72 B=150

Pantone 347 U

C=100 M=0 Y=91 K=28

R=0 G=132 B=72

Pantone 345 U

C=51 M=0 Y=55 K=0

R=128 G=200 B=148

Pantone 425 U

C=0 M=0 Y=0 K=90

R=65 G=64 B=66

Pantone 2915 U

C=0 M=0 Y=52 K=91

R=60 G=57 B=28

Pantone Black U

C=75.02 M=67.97 Y=67.02 K=90.16

R=0 G=0 B=0

COLOR


Templates

To make everyone’s life a little easier, and ensure a consistent representation of the brand, we’ve provided

templates for various print materials.


Templates

STATIONERY

In a photograph dominant layout the typography should be simple, and the paper should always be white. Photography should always be natural and journalistic, not staged.


POWERPOINT

The PowerPoint templates should be kept simple because they are being projected.

TitleLorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris cursus tincidunt ipsum sit amet aliquam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus.

- List item

- List item

- List item

- List item

- List item.

TitleLorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris cursus tincidunt ipsum sit amet aliquam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus.

- List item

- List item

- List item

- List item

- List item

Title

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris cursus

tincidunt ipsum sit amet aliquam. Cum sociis natoque penatibus et magnis

dis parturient montes, nascetur ridiculus.

Title


15500 South Waterloo Rd. Cleveland OH 44110

Phone: 216.738.2265 Fax: 216.738.1604

www.ClevelandFoodbank.org

NOTECARD

The notecard should be printed on a white stock with the two color logo on white side and one color logo on the solid color side. There are two cover options, choose wisely.


FLYER/NEWSLETTER

Flyers and newsletters should feature strong journalist photography and simple clean typography. Printed on white paper.


Name and title Name and title

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris

cursus tincidunt ipsum sit amet aliquam. Cum sociis natoque

penatibus et magnis dis parturient montes, nascetur ridiculus mus.

program/partner

recipient name

Certificate Title

CERTIFICATES

The certificate should be simple and clean, featuring a simple blue banner with bold green headline type. Printed on white paper.


Brand ExpressionBrand expression is how the brand plays out in our marketing

materials. The success of the Greater Cleveland Food Bank depends on the involvement of people in our communities. It is important to

remind people that we need their help in keeping hunger at bay.


Brand Expression

BRAND EXPRESSION


BRAND EXPRESSION


BON APPÈTIT BON APPÈTIT


THAT’S FRENCH FOR GOOD APPETITE.

THAT’S FRENCH FOR GOOD APPETITE. BON APPÈTIT

greater cleveland food bank

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