Mise en place

2014 Brand Book and Style Guide | Greater Cleveland Food Bank

(meez en plas)

Mis en place is a French phrase meaning putting in place. It’s used in professional kitchens all over the world to refer to organizing and arranging ingredients. How appropriate it also be the title of a style guide that will help the Greater Cleveland Food Bank keep every element of its brand in its proper place.

The Greater Cleveland Food Bank is the largest hunger relief organization

in Northeast Ohio, providing more than 40 million meals annually. We’re

serious about ending hunger in our communities.

NEW LOOK, SAME GREAT FOOD BANK

Each year 50 million meals are needed to feed the hungry

in Greater Cleveland.

More than 8,000 meals are served at the Greater Cleveland Food Bank Kitchen each day.

8,000

$1=4 mealsA donation of one dollar can provide four meals for

hungry people in our communities.

DONATED FOOD AND MONEY

Here’s how it works

Businesses, schools and other organizations, as well as individuals,

donate food and money.

GREATER CLEVELAND FOOD BANK

Once donations arrive at the Food Bank, volunteers sort, repackage or prepare the food to be distributed in

the community.

$

$

HUNGRY NORTHEAST OHIOANSMEMBER AGENCIES

In addition to food pantries and hot meal sites, distribution agencies

includes Kids Cafes, Back Pack for Kids programs, Summer Food Service

programs, and Mobile Pantries.

Nutritious meals are provided to more than 224,000 people in a six-county area. Half of these

clients are children or senior citizens.

Say “hello” to the new Greater Cleveland Food

Bank name and logo

LOGO

We changed the Greater Cleveland

Food Bank name to better reflect our

service area. The new logo functions

better in both the digital and print

worlds. Using the original logo as a

starting point, the entire logo shifted

to a horizontal alignment, rather

then vertical. The icon and type were

updated, and colors were reconciled

with the Harvest for Hunger green.

Old logo New logo

Why the change?

See the differences!

LOGOS ON BACKGROUND COLOR

Solid Backgrounds

If the logo is used on a solid background or with photography the logo should be made white.

IMPROPER USAGE

Please remember to use the new logo not the old one.

Please don’t replace the spoon and fork with other iconography.

Not even with a cat.

Please remember to include the word Greater in the logo.

Never forget the dinner plate circle.

Please don’t distort the logo.The iconography should

always have the typography attached to it.

Headlines

Body Copy

Sub Heads

Caecilia Karla

AaAaABCDEFGHIJKLMNOPQRSTUVWX-YZabcdefghijklmnopqrstuvwx-yz1234567890-=!@#$%^&*()_+

ABCDEFGHIJKLMNOPQRSTUVWX-YZabcdefghijklmnopqrstuvwx-yz1234567890-=!@#$%^&*()_+

Karla is a sans serif typeface primarily used for body copy. Caecilia is a friendly serif font, mainly used for headlines and subheads.

TYPOGRAPHY

Use from 9pt-12pt

Use from 12pt-24pt

Use from 12 pt- 36 pt

Karla Regular

Caecilia Bold

Caecilia Bold

Pantone 7685 U

C=79 M=54 Y=0 K=0

R=1 G=72 B=148

Pantone 7742 U

C=59 M=4 Y=95 K=27

R=0 G=132 B=72

Pantone 345 U*

C=46 M=0 Y=40 K=0

R=110 G=205 B=156

Pantone 425 U***

C=25 M=18 Y=15 K=51

R=124 G=126 B=127

Black**

C=0 M=0 Y=0 K=100

R=0 G=0 B=0

Pantone 2915 U*

C=53 M=4 Y=1 K=0

R=100 G=179 B=232

COLOR

*Supporting colors should be used with discretion.

**Black should only be applied to the GCFB logo in a black and white formant.

***Pantone 425 should be used for body copy.

Pantone Colors: For professional printing only.

CMYK: For internal/laser printing only.

RGB: For on screen use only. This color will vary from monitor to monitor.

Templates

To make everyone’s life a little easier, and ensure a consistent representation of the brand, we’ve provided

templates for various print materials.

STATIONERY

All stationary designs should be respected and not altered. In photograph dominant layouts the typography should be simple, and the paper should always be white.

Photography should always be natural and journalistic, not staged.

15500 S Waterloo Rd, Cleveland, OH 44110

Member of: Local coordinator:216-738-2265 GreaterClevelandFoodBank.org

15500 South Waterloo Road Cleveland, OH 44110

January 9, 2013

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dolor ratia con con nullorumquis dolumquis nulliqui dollore hendae eum id quame maio estem harum sinimus

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moditiur?

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nia volorro bea ad estionsequid que latur mi, et eum experios erundia ssequia sperio omnis ad endipsant op-

tam de doloremquis eiur simusae voluptatemo qui ditas et ut fugia perro qui que plit, et laut aut idem int apiet

et explit veressit aditate mpelibus et at.

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etur mi, sunt quaerum eum simus volore pliquis disimagnis et que id ma nost autempo ritiuntiis debis il

modistio. Unt.

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provid milis magniae ex es essedit iatatum consequas et, optius non rem sandaes tisquiae con raectotat fugi-

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voluptat ea sae pa conserum inctaec aeriam arum sam quam volore, con num.

Ensuring that everyone in our communities has the nutritious food they need every day.

Member of Feeding America.

Anne Goodman

15500 South Waterloo Road, Cleveland, OH 44110 216-738-2044 | C 216-276-3728 Anne@ClevelandFoodBank.org GreaterClevelandFoodBank.org

President, CEO

POWERPOINT

The PowerPoint templates should be kept simple because they are being projected.

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- List item

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- List item

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Title

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tincidunt ipsum sit amet aliquam. Cum sociis natoque penatibus et magnis

dis parturient montes, nascetur ridiculus.

Title

15500 South Waterloo Rd. Cleveland OH 44110

Phone: 216.738.2265 Fax: 216.738.1604

www.ClevelandFoodbank.org

NOTECARD

The notecard should be printed on a white stock with the two color logo on white side and one color logo on the solid color side. There are two cover options, choose wisely.

FLYER/NEWSLETTER

Flyers and newsletters should feature strong journalist photography and simple clean typography. Printed on white paper.

Name and title Name and title

Lorem ipsum dolor sit amet, consectetur adipiscing elit

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cursus tincidunt ipsum sit amet aliquam. Cum sociis natoque

penatibus et magnis dis parturient montes, nascetur ridiculus mus.

program/partner

recipient name

Certificate Title

CERTIFICATES

The certificate should be simple and clean, featuring a simple blue banner with bold green headline type. Printed on white paper.

Brand ExpressionBrand expression is how the brand plays out in our marketing

materials. The success of the Greater Cleveland Food Bank depends on the involvement of people in our communities. It is important to

remind people that we need their help in keeping hunger at bay.

BRAND EXPRESSION

BRAND EXPRESSIONBRAND EXPRESSION

Key MessagesThe key messages must be communicated first and foremost as they

are the core of our organization.

The Greater Cleveland Food Bank leads hunger relief efforts in Northeast Ohio, leveraging donations of food, funds and volunteer time to make possible nearly 40 million meals each year for hungry people in our community. 52 million meals are missed annually in the Greater Cleveland Food Bank’s six-county service territory. Our mission is to ensure that everyone in our communities has the nutritious food they need every day through both food distribution and food stamp outreach efforts. The best and easiest way to help is to make a monetary donation online. To donate, go to ClevelandFoodBank.org. Each dollar provides four nutritious meals.

Secondary Messages

Once the main messages have been expressed, secondary information can be used to expand on the main messages.

The Food Bank operates a community food distribution center, providing food and other critical grocery products to more than 700 food pantries, hot meal sites, mobile pantries and other programs in six counties. Last year, this food was valued at more than $48 million. Distributing food with a high nutritional value is a top priority of the Food Bank: nearly 12.5 million pounds of fresh fruits and vegetables were distributed in FY2013 as well as nutrition education to our agencies and clients. The Greater Cleveland Food Bank operates special programs for children, serving more than 8,000 through Kids Cafes, Backpack For Kids and Summer Feeding programs. The Food Bank is committed to educating Northeast Ohioans on the issue of hunger and what can be done to alleviate hunger in our area. We advocate on issues that affect local hunger centers and the clients they serve. The Greater Cleveland Food Bank coordinates the annual Harvest for Hunger campaign, a 21-county food and fund drive. Through the Food Bank’s SNAP outreach efforts, we provide application assistance resulting in millions more meals for eligible people in Northeast Ohio. Last year, nearly 1/5 of the meals we provided were through this program. Are you, or someone you know, struggling to put food on the table? Call the Greater Cleveland Food Bank Help Center at 216-738-2067. The Food Bank plans to more than double our freezer and cooler capacity to be able to distribute more perishable and frozen food by 2014. More than 12,000 volunteers repack food at the Food Bank annually, saving us $1.2 million and from hiring 329 full time staff people.

THAT’S FRENCH FOR GOOD APPETITE.

THAT’S FRENCH FOR GOOD APPETITE. BON APPÈTIT BON APPÈTIT