Third in a three-part series

GREAT TOOL FOR HIRING THE PERFECT CHIEF CONTENT OFFICER

MARKET RHYTHM .COM

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The job req. has been approved, compensation budgets are in place, and now HR is asking you for a Job Description. We know you’re busy, so we’ve created a Job Description that you can use to find the perfect Chief Content Officer. Don’t miss a beat regarding your company’s most valuable and revenue-generating assets: Compelling, helpful, and actionable Content!

OVERVIEW

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JOB TITLE: CHIEF CONTENT OFFICER

Good writers know how to build a narrative and have the ability to connect with their audience and Are you the type of person who sees the whole marketing picture? The type of person that understands that there can be a lot of different personas within a single demographic? The type of person that can look at a spreadsheet of marketing data and see a human being? If this sounds like you, (COMPANY) would like to talk with you about our Chief Content Officer position. (COMPANY)’s new CCO will be responsible for the creation and distribution of content for (YOUR BRAND OR MULTIPLES OF BRANDS) on all relevant platforms including broadcast, print, websites, community forums, newsletters, mobile apps, social media and more. (COMPANY)’s new CCO will bring their experience in leading seasoned Mar-Comm and editorial teams into the multi-channel content ecosystem. The perfect candidate will have the deep experience in digital and integrated marketing necessary to lead the creation, curation and optimization of content that will attract and engage audiences. If you are the type of person that prefers to chart the path rather than follow it, this role might be for you.

Use this content for your CCO job posting, filling in the blanks where prompted by (ALL CAPS)

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RESPONSIBILITIES

• Lead multiple teams into growing content delivery across legacy, nascent and emerging platforms – serving both B2B and Consumer marketplaces

• Create and manage a usability testing and analytics practice to gauge content effectiveness. Make data-informed decisions using analytics, testing and business intelligence

• Collaborate closely with sales and marketing development teams toward delivering products that will serve the end user

• Ensure all content is consistently on-brand and optimized for search

• Develop a comprehensive content publication calendar and delegate its execution to your teams

• Create and publish standards, systems and best practices for content creation, distribution, maintenance, retrieval, and repurposing

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REQUIRED SKILLS & PREFERRED EXPERIENCE

• 10+ years managing and creating digital content. Integrated experience a plus but not mandatory

• Master’s degree or equivalent experience in a relevant discipline

• 5+ years experience in a manager role in a large, matrixed organization

• 5+ years direct employee management experience

• 5+ years experience managing digital content for (TYPE OF COMPANY)

• Experience transitioning legacy analog organizations and processes into digital ones

• Expertise with Google Analytics, marketing automation and CMS tools

• Experience successfully working with multiple sales and marketing teams simultaneously

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CORE COMPETENCY

The role of CCO requires a combined marketing, design, and publication mindset. Simply put, the skills and experience necessary to understand what content the customer needs and the ability to create and deliver the content to them. Essentially, the CCO is in charge of the corporate narrative, and must be deeply empathetic to the needs of the customer.

(about your company goes here)

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NEXT STEPS

• Read complete blog post @ marketrhythm.com/great-tool-for-hiring-the-perfect-chief-content-officer/

• Reach out to us at info@marketrhythm.com to insure success

MARKET RHYTHM .COM