great experiences are easy
DESCRIPTION
This was a workshop given to attendees of Real Estate Connect, a conference for realtors to learn about better ways they can use technology to support their business goals. It is an exploration of conversation as a metaphor for great experiences, and it covers the types of questions we ask and answer in conversation that must be apparent in any good web experience.TRANSCRIPT
Kevin M. Hoffman
Good morning. photo: Franco Folini
70.5%U.S. households without computers
In 1995...
82%U.S. households without Internet access
more than
70.5%U.S. households without computers
In 1995...
photo: Robert Isenberg
Kevin M. Hoffman
Kevin M. Hoffman
Great user experiences are
if you ask the right questions.
Kevin M. Hoffman
USER EXPERIENCE?What is
Kevin M. Hoffman
USER EXPERIENCE?What is
YOUNEEDAPPLES
LOCATION
LOCATIONCONTEXT
LOCATIONCONTEXTFLOW
CONVERSATION.
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defining theCONVERSATION.
Great user experience is
Kevin M. Hoffman
Great conversation isasking the RIGHT QUESTIONS.
Kevin M. Hoffman
5QUESTIONS
Kevin M. Hoffman
1.Who are you?
Kevin M. Hoffman
2.
Kevin M. Hoffman
2.What can I do for you?
Kevin M. Hoffman
3.
Kevin M. Hoffman
How do I do that?3.
10.0
10.0
Kevin M. Hoffman
4.Can I trust you?
Kevin M. Hoffman
Kevin M. Hoffman
Kevin M. Hoffman
useful number basecamp
Kevin M. Hoffman
Kevin M. Hoffman
5.
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5.Will we continue this relationship?
Every year...
2millionvisitors to the museum.
Every year...
2millionvisitors to the museum.
25millionvisitors to the website.
Every year...
Kevin M. Hoffman
Kevin M. Hoffman
Does it clearly explain who we are?
Kevin M. Hoffman
Does it clearly explain who we are?
Do we provide the ability to do what the audience wants to do?
Kevin M. Hoffman
Does it clearly explain who we are?
Do we provide the ability to do what the audience wants to do?
Is it as easy as it could be?
Kevin M. Hoffman
Does it clearly explain who we are?
Do we provide the ability to do what the audience wants to do?
Is it as easy as it could be?Is it convincing,
and/or compelling?
Kevin M. Hoffman
Does it clearly explain who we are?
Do we provide the ability to do what the audience wants to do?
Is it as easy as it could be?Is it convincing,
and/or compelling? Does it matter to them?
Kevin M. Hoffman
@kevinmhoffmanhttp://www.happycog.comhttp://www.slideshare.net/kevinmhoffman
Twitter:Website:Slides:
Thank You!..and have great conversations.
GreatLetting Go of The Words
Who are we?
Great
http://www.contentstrategy.com
Who are we?
GreatMental Models
What can I do?
Greathttp://www.sensible.com Usability
GreatConscious Business
Why does it matter?
Greathttp://www.37signals.com/rework
Why does it matter?