great designers lead with story

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DAVID LECOURS for ATHENS 2015 Great Designers Lead with Story

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Page 1: Great Designers Lead With Story

www.leadersofdesign.com

D A V I D L E C O U R S f o r A T H E N S 2 0 1 5

Great Designers Lead with Story

Page 2: Great Designers Lead With Story

Can I Tell Youa Story?

Page 3: Great Designers Lead With Story
Page 4: Great Designers Lead With Story

You Are Already Storytellers

Page 5: Great Designers Lead With Story
Page 6: Great Designers Lead With Story

Agenda Why Lead with Story What 3 Stories To Tell How To Tell Your Stories

Page 7: Great Designers Lead With Story

Agenda Why Lead with Story What 3 Stories To Tell How To Tell Your Stories

Page 8: Great Designers Lead With Story

Homework

Page 9: Great Designers Lead With Story

About Me

About My Firm

Whom I’ve Helped

Written Bio Video Bio Self-Intro

Interviews Networking

Social Media

Speaking

Website Video

Direct Mail Estimates

Networking Social Media

Speaking

Case Studies Project Sheets

Website MonographInterviews Publicity

Social Media Testimonials

Page 10: Great Designers Lead With Story

Today’sFormat

lecoursdesign.com/ldc

Page 11: Great Designers Lead With Story

Why lead with story?

Page 12: Great Designers Lead With Story

Leaders Tell Stories

WHY

Page 13: Great Designers Lead With Story
Page 14: Great Designers Lead With Story

“People that tell stories rule

the world.”

–Plato

WHY

Page 15: Great Designers Lead With Story

Any Architects or Designers

Come to Mind?

WHY

Page 16: Great Designers Lead With Story

3

Page 17: Great Designers Lead With Story

LOGOS

ETHOS

PATHOS

Page 18: Great Designers Lead With Story

3 Problems Solved by Story 1. You Will Retire or Die 2. Recruit & Retain Talent 3. You Are a Commodity

Page 19: Great Designers Lead With Story
Page 20: Great Designers Lead With Story

?

Page 21: Great Designers Lead With Story

Agenda Why Lead with StoryWhat 3 Stories To Tell How To Tell Your Stories

Page 22: Great Designers Lead With Story

What Three Stories to Tell?

Page 23: Great Designers Lead With Story

Story Defined: Account of how and

why life changes

WHAT

Page 24: Great Designers Lead With Story

Story Structure

WHAT

Page 25: Great Designers Lead With Story

Homework

Page 26: Great Designers Lead With Story

SETUP

CONFLICTTURNING POINT

OUTCOME

43

2

1YOUR POINT

5

WHAT

Page 27: Great Designers Lead With Story

SETUP

CONFLICTTURNING POINT

OUTCOME

43

2

1YOUR POINT

5

Page 28: Great Designers Lead With Story

SETUP

CONFLICTTURNING POINT

OUTCOME

43

2

1YOUR POINT

5

Page 29: Great Designers Lead With Story

“Something must be at stake that convinces the audience

that a great deal will be lost if the hero doesn’t obtain his

goal. If nothing is at risk, then it’s not interesting.”

–Robert McKee

Page 30: Great Designers Lead With Story

SETUP

CONFLICTTURNING POINT

OUTCOME

43

2

1YOUR POINT

5

Page 31: Great Designers Lead With Story

SETUP

CONFLICTTURNING POINT

OUTCOME

43

2

1YOUR POINT

5

Page 32: Great Designers Lead With Story

SETUP

CONFLICTTURNING POINT

OUTCOME

43

2

1YOUR POINT

5

Page 33: Great Designers Lead With Story

SETUP

CONFLICTTURNING POINT

OUTCOME

43

2

1YOUR POINT

5

WHAT

Page 34: Great Designers Lead With Story

About Me

About My Firm

Whom I’ve Helped

Page 35: Great Designers Lead With Story

About Me

WHAT

Page 36: Great Designers Lead With Story

POINT Not Just What,

But Why

Page 37: Great Designers Lead With Story

People do business

with people they know.

Page 38: Great Designers Lead With Story

About Me About My Firm

Whom I’ve Helped

Challenge Plot Rags to Riches

What I’ve Learned

Page 39: Great Designers Lead With Story

Challenge Plot

Page 40: Great Designers Lead With Story

Rags to Riches Plot

Page 41: Great Designers Lead With Story

What I’ve Learned Plot

Page 42: Great Designers Lead With Story

About My Firm

WHAT

Page 43: Great Designers Lead With Story

About Me About My Firm

Whom I’ve Helped

Founding Story Purpose Story Vision Story

Page 44: Great Designers Lead With Story
Page 45: Great Designers Lead With Story

Whom I’ve Helped

WHAT

Page 46: Great Designers Lead With Story

About Me About My Firm

Whom I’ve Helped

Value of Design Building Challenges Trust Your Designer

Timing

Page 47: Great Designers Lead With Story
Page 48: Great Designers Lead With Story

Agenda Why Lead with Story What 3 Stories To Tell

How To Tell Your Stories

Page 49: Great Designers Lead With Story

How to tell your stories

Page 50: Great Designers Lead With Story

How to write your stories

HOW

Page 51: Great Designers Lead With Story

About Me Story Development

HOW

Page 52: Great Designers Lead With Story

SETUP

CONFLICTTURNING POINT

OUTCOME

43

2

1YOUR POINT

5

Page 53: Great Designers Lead With Story

Start with the point.

HOW

Page 54: Great Designers Lead With Story

Point: why I do what I do Outcome: my new way Setup: me, KAA, work Conflict: fired Turning Point: pain

Page 55: Great Designers Lead With Story

How to tell your stories

HOW

Page 56: Great Designers Lead With Story

Show Vulnerability

HOW

Page 57: Great Designers Lead With Story

It is Not Weakness

HOW

Page 58: Great Designers Lead With Story

Power of Going First

HOW

Page 59: Great Designers Lead With Story

Homework

Page 60: Great Designers Lead With Story

Speak Human

HOW

Page 61: Great Designers Lead With Story

“There is nothing like telling your story in person. The more

time we spend in front of screens, the more we crave

human contact.”

–Arianna Huffington

Page 62: Great Designers Lead With Story

Make It Sticky

HOW

Page 63: Great Designers Lead With Story

Energy & Passion

HOW

Page 64: Great Designers Lead With Story

Share Emotion

HOW

Page 65: Great Designers Lead With Story

2 Ears 1 Mouth

HOW

Page 66: Great Designers Lead With Story

Be interested

before interesting

Page 67: Great Designers Lead With Story

Training Your Staff

HOW

Page 68: Great Designers Lead With Story

Where?

HOW

Page 69: Great Designers Lead With Story

About Me About My Firm

Whom I’ve Helped

Written Bio Video Bio Self-Intro

Interviews Networking

Social Media Speaking

Website Video

Direct Mail Proposal

Networking Social Media

Speaking

Case Studies Project Sheets

Website MonographInterviews Publicity

Social Media Testimonials

Page 70: Great Designers Lead With Story

?

Page 71: Great Designers Lead With Story

Next Steps

HOW

Page 72: Great Designers Lead With Story

Share What You Learned

HOW

Page 73: Great Designers Lead With Story

Homework

Page 74: Great Designers Lead With Story

Promote Yourselfto CSO

Page 75: Great Designers Lead With Story

Hunting for Stories

Page 76: Great Designers Lead With Story

Homework

Page 77: Great Designers Lead With Story

The New Tool

Page 78: Great Designers Lead With Story

Conclusion

Page 79: Great Designers Lead With Story

Why lead with story?

Page 80: Great Designers Lead With Story

What three stories to tell?

Page 81: Great Designers Lead With Story

How to tell your stories?

Page 82: Great Designers Lead With Story

Tell me a fact and I’ll learn. Tell me a truth

and I’ll believe. But tell me a story and it will

live in my heart forever. 

— Indian Proverb

Page 83: Great Designers Lead With Story

I Haven’t Always Been

David Lecours

Page 84: Great Designers Lead With Story

www.leadersofdesign.com

D A V I D L E C O U R S f o r A T H E N S 2 0 1 5

Great Designers Lead with Story