grassroots leadership storytelling

Download Grassroots leadership storytelling

Post on 19-Oct-2014




0 download

Embed Size (px)






Presented by Eric Kaufman & Allisen Penn

Allisen Penns Story

Regional Program Leader, University of Tennessee Extension

25 years Extension experience, as a County Agent, Associate District Director and Leadership Specialist

Eric Kaufmans Story

Extension Specialist & Assistant Professor, Virginia Tech

Support Virginias Extension Leadership Councils and the Strengthening Extension Advisory Leaders Program

What Is It About a Story?

Tell Me a Story

"Tell me a fact and I'll learn. Tell me the truth and I'll believe. But tell

me a story and it will live in my heart forever."

- Indian Proverb

Language of Leadership How do you: inspire enduring

enthusiasm for a cause? connect with diverse,

difficult, cynical audiences?

.at work, in the community, in the family?







The western intellectual tradition

Get their attention

Elicit desire

Reinforce with reasons

Effective presentation to get action

The Secret Language of Leadership

Why Giving Reasons Doesnt Work

Science of Storytelling

Our brains are more active with stories A story can put your whole

brain to work Evolution has wired our

brains for storytelling We make up (short) stories

in our heads for every action and conversation

Whenever we hear a story, we want to relate it to one of our existing experiences

Storytelling & Leadership

Good storytelling is a hallmark of effective


Springboard Stories (Denning):

Communicate a complex idea and spark action 1. Must be true

Not just a story without inaccuracy (e.g., 700 happy passengers reach New York after the Titanics maiden voyage)

2. Must be positive Listener wants to remember & share

3. Must be minimalist i.e., free from distracting details

Types of Stories

Storytelling Criteria Clear Focused Persuasive Positive Relevant Conversational Humorous

Learning Application Developing Your Extension Advocacy Story Part I Share a story about: Someone who influenced you How you became an Extension leader Part II - Write Your Extension Story Part III - Tell Your Extension Story

Examples & Discussion

How does the story Gain Attention? Elicit Desire? Reinforce with


Storytelling Tips Five Senses Eye Contact Gesture Pause Breathe Practice


What are your takeaway points from this session? How will you apply storytelling?

For More Info

Strengthening Extension Advisory Leaders (SEAL) Curricula:

Eric Kaufman, EKaufman@VT.Edu

Allisen Penn, AllisenPenn@UTK.Edu