graphic style manual for three local makeovers

These identities were developed as part of the Troy University’s Department

Designed by A. Sebastian Reaser

Rubacon

Wage’s MarketFox 107.7

ManualStyleThree Local MakeoversFor

of Art and Design course titled Typography.

Table of Contents

Fox 107.7 Creative Brief. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1M a s t e r L o g o . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2C o l o r . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

Wa g e ’s M a r k e t C r e a t i v e B r i e f . . . . . . . . . . . . . . .7M a s t e r L o g o . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8C o l o r . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

C l e a r a n c e a n d S c a l e . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..4A c c e p t a b l e V a r i a t i o n s . . . . . . . . . . . . . . . . . . . . . . . . . . . ..5U n a c c e p t a b l e V a r i a t i o n s . . . . . . . . . . . . . . . . . . . . . ..6

Table of Contents

18. . . . . . . . . . . .U n a c c e p t a b l e V a r i a t i o n s17. . . . . . . . . . . . . . . . . . A c c e p t a b l e V a r i a t i o n s

16. . . . . . . . . . . . . . . . . . . . . . . . .C l e a r a n c e a n d S c a l e

12. . . . . . . . . . . . . . . . . . . . . . . . . . . .U n a c c e p t a b l e V a r i a t i o n s11. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A c c e p t a b l e V a r i a t i o n s10. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .C l e a r a n c e a n d S c a l e

15. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..C o l o r14. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..M a s t e r L o g o

13. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..Rubicon Creative Brief

FOX 107.7Creative Brief


Wage’s MarketCreative Brief

The Rub iconCreative Brief

Master LogoColor

Color

Color

Master Logo

Master Logo

Clearancea n d S c a l e



107.7 FM, The Fox, mixes 2000's mainstream hitswith 70's, 80's and 90's chart busters to attracta 25 - 55 year old upscale audience. Entertainment information and research musiccreate the broad-based Adult Contemporary

Format, connecting an upwardly mobile audience with the advertisers.”___Station Profile

Fox 107.7 targets an upscale 25 to 55 year audience. The core is comprised of listeners who are building their careers, have an above average spendable income, and placestrong emphasis on family and home. Big ticket items are high on their shopping list.

Their Audience

Their Old LogoWhile the Fox 107.7’s old logo was a creative design compared to most other radio station’s logo, it was a poorlogo overall for its lack of execution. To correct this, a new contemporary design was applied to the logo.

“

AcceptableVariat ions

UnacceptableVariat ions





Master LogoPrimary Master Logo

Secondary Master Logo The secondary mark should be used onlyin print. This mark is intended for minimum size to 4 in.

The primary is used both in print and on the web. This mark is intended for mid to large scale and should not be use under 2 in.

Fox 107.7’s new master logo is comprised of a primary and secondary combination mark. The font that is used for both marks is Oriental Fox.

ColorFOX 107.7Creative Brief



Master LogoColor

Color

Color

Master Logo

Master Logo




The Fox 107.7’s two colors and greyscale are listed below in PANTONE Solid Uncoated and CMYK for print and RGB for web.







Pantone 3255 U Pantone 172 UPMS

CMYKRGB

0/66/88/049/0/28/0126/205/195 244/119/53

40% K

70% K


Clear Space

1 inch

2 inch

Above and to the side are the minimum scale and the clear space of the Fox 107.7’s logo. Only in this manual are these rules allow to broken for the porpose of analyzing the logo.

Minimum ScaleLogos should

not be any smaller then

these measurements

Nothing should be placed in the clear space.




Master LogoColor

Color

Color

Master Logo

Master Logo




Above are a few examples of variations that can be use. Andany other variations that follow

these examples are acceptable.

AcceptableVariations







Horizontal verison

Type only.

Mark only.

Above are a few examples of variations that should never be use. But any other variations that change the logo drastically should be unacceptable.


NoStraching

do not inverse colors.

Do not use old logo.





Master LogoColor

Color

Color

Master Logo

Master Logo




Their First Logo







Wage’s Market has no previous branding except for an advertisingbillboard on the road that they arelocated on. The market is a small country produce store that sells

fruits and vegetables. They also have a small restaurant attached to the side.

Wage’s Market never invested in developing alogo or brand identity. This new logo is theirstarting point in making a solid brand for theirmarket.

Master Logo

Primary Master Logo

Secondary Master Logo The secondary mark should be used onlyin print. This mark is intended for minimum size to 2 in.

The primary is used both in print and on the web. This mark is intended for mid to large scale and should not be use under 1 1/2 in.

W A G E ’ S

W A G E ’ S

The new Wage’s Marketlogo is an old country sign themed logo givena clean modern twist.The font use in the logois Franchise Bold.




Master LogoColor

Color

Color

Master Logo

Master Logo




The Wage’s Market’s four colors and greyscale are listed below in PANTONE Solid Uncoated and CMYK for print and RGB for web.







Pantone 188 U Pantone 1817 U0/90/100/660/97/100/50

139/14/4 111/18/0

Pantone 7499 U0/2/15/0255/246/220

Pantone 7502 U0/8/35/10232/211/162

100% K

21% K

72% K

49% K

38% K

38% K

Pantone 7414 U0/46/100/11223/110/25

Pantone 1817 U 100%0/90/100/66111/18/0

Pantone 1817 U 53%0/47.65/52.94/34.94173/109/83

W A G E ’ S

W A G E ’ S

W A G E ’ S

W A G E ’ S


Clear Space

W A G E ’ S

Above and to the side are the minimum scale and the clear space of the Wage’sMarket’s logo. Only in this manual are these rules allow to broken for the porpose of analyzing the logo.

Minimum Scale

Logos shouldnot be any

smaller thenthese

measurements


W A G E ’ S

W A G E ’ S




Master LogoColor

Color

Color

Master Logo

Master Logo













W A G E ’ S

W A G E ’ S

M A R K E TW A G E ’ S

M A R K E T

Light Litters on dark background.

Words only.

words only. no arch.



W A G E ’ S

W A G E ’ S

W A G E ’ S W A G E ’ SNoStraching

No embellishments

Wrong colors.





Master LogoColor

Color

Color

Master Logo

Master Logo




Their Old Logo

The Rubicon is a student literary journal published by the English Department of Troy University (Troy campus). The journal is run by students, and it

“

______________The Rubicon’s Website

The Rubicon’s old logo could not have really been called a logo; they chosed a script font that had too much personality. The new logo uses two fonts that works together both verticaly and horizontal.

publishes original works of Troy University students.”AcceptableVariat ions






Master Logo

Primary Master Logo

Secondary Master Logo The secondary mark should be used when there is limited space or when it is more desirable to use just a mark.

The Rubicon’s master logo is comprised of two mainelements: the logotype, and the book spine mark.The logotype uses two fonts: Helvetica Neue forthe “the” and Timeless forthe “Rubicon”.The Primary mark is a combination mark.

The book spine is made by using to right angle facing back to back.

RUBICONTHE

R




Master LogoColor

Color

Color

Master Logo

Master Logo










RUBICONTHE

RUBICONTHE

64% K

100% K

The Rubicon logo usesonly back and grayscale.


Clear SpaceAbove and to the side are the minimum scale and the clear space of the TheRubicon’s logo. Only in this manual are these rules allow to broken for the porpose of analyzing the logo.

Minimum Scale

Logos shouldnot be any

smaller thenthese

measurements


RUBICONTHE

RUBICONTHEX

XX

X

R




Master LogoColor

Color

Color

Master Logo

Master Logo













RUBICONTHE

RUBICONTHE

RUBICON

THE

Inverse on dark background.

vertical verison.

Withoutthe spine.



No Color

RUBICONTHE

RUBICONTHE

RUBICONTHER

NoStraching

Nobusy

background

graphic style manual for three local makeovers

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