graphic charter - europa · logotype presentation and architecture of the logotype 02 the fch...
TRANSCRIPT
Graphic charter
2
table of contents Page
Introduction .......................................................................................................... 3
Logotype ............................................................................................................... 4 Presentation and Architecture of the logotype ........................................................................4 Colour versions .......................................................................................................................5 Monochrome versions .............................................................................................................6 Protection zone ......................................................................................................................7 Minimum sizes ......................................................................................................................8 Rules for use on a background ...............................................................................................9 Restrictions .......................................................................................................................... 10
Typography ......................................................................................................... 12 Corporate typefaces .............................................................................................................. 12 Web-safe typefaces .............................................................................................................. 13
Visuals ................................................................................................................ 14 Choice and treatment of photographs .................................................................................. 14
Publications ........................................................................................................ 16 A4 cover ............................................................................................................................... 16 Publications, page layout ..................................................................................................... 17 A3 poster .............................................................................................................................. 18 Kakemono ............................................................................................................................ 21
Stationary ........................................................................................................... 24 Business cards .................................................................................................................... 24 Note cards ........................................................................................................................... 25 Letter heads ......................................................................................................................... 26
PowerPoint Template ...................................................................................... 28
Web Template .................................................................................................... 29
Email signature .................................................................................................. 30
Brand architecture ........................................................................................... 31 Tag line variations ................................................................................................................ 31
0102
03
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table of contents introduction
This charter presents the new visual identity for the fuel cells and hydrogen
Joint undertaking (fch Ju), and establishes the basic principles to be adhered
to for the entire range of communication products.
The new identity is based on the blue-green colours of the logo, which ensures
coherence and continuity with the previous products. It is both powerful and
dynamic, reflecting the key values of fch Ju: research and innovation, clean
energy, transport and technological development.
The identity is based on the combination of various graphical elements: curves, blue
background and white cloud, which makes it easily adaptable to many materials
and formats. It also creates a coherent framework within which the graphic artists
can each express their creativity.
Through a clearly identifiable visual identity, the fch Ju will enhance its image and
visibility among its members and stakeholders, as well as the general public.
01
4
loGotype Presentation and Architecture of the logotype02
The FCH logotype is made up of 4 elements: the typography, the symbol of a drop inside a circle, 5 stars representing Europe and a tag line in English. The logotype is identifiable by its typography and its unique symbol created specifically for the brand. It cannot be modified. To increase its visibility, the logotype should be used in colour...
The graphical base of the logotype is made up of concentric circles. The elements are arranged around the 3 letters FCH. The tag line and the stars are placed on the external circles giving the appearance that they rotate around the symbol.
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loGotype Presentation and Architecture of the logotype loGotype Colour version02
Azure BluePantone Process Blue CC 100% - M 30% - Y 0% - K 0%R 0 - V 129 - B 199# 0081c7
TurquoisePantone 7472 CC 62% - M 12% - Y 33% - K 0%R 61 - V 167 - B 171# 3da7ab
Navy BluePantone 7687 CC 100% - M 80% - Y 0% - K 0%R 0 - V 68 - B 148# 004494
YellowPantone 102CC 0% - M 0% - Y 100% - K 0%R 255 - V 237 - B 0# ffed00
Colour scale composition:
The gradient angle is 45° with Turquoise at the top left, next to the stars, fading to Dark blue at the bottom right.
light bl
ue
Turquo
ise
dark b
lue
6
loGotype Monochrome version02
The monochrome version of the logotype should only be used when faced with technical constraints. In this case, the monochrome version in blue Pantone 7687 C 100% or black 100% would be preferable. A white monochrome version of the logotype can also be used.
Navy BluePantone 7687 C
BlackPantone Neutral Black C N 100%
WhiteOnly on a dark background
7
loGotype Monochrome version loGotype Protection zone02
In order to ensure the readability of the logotype, a protected space has been defined in which no graphic or typographical elements can be placed.The protection zone corresponds with the height of the letters FCH.
BlackPantone Neutral Black C N 100%
WhiteOnly on a dark background
X
X
8
loGotype Minimum size02
The minimum size for the logotype when used with the tag line is 18 mm in diameter for the circle. Any less than this, then the logotype should be used without the tag line. In this case, the minimum size for the logotype is 10 mm in diameter.
The logotype with tag line should be used for diameters greater than or equal to 20 mm.
Below 20 mm in diameter, the logotype without tag line should be used.The minimum size is 10 mm in diameter.
20 mm
10 mm
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loGotype Minimum size loGotype Rules for use on a background02
On a dark background (solid colour or visual) the white monochrome version of the FCH logotype should be used to allow optimum contrast and ensure its readability. On a light or white background, the colour version of the logotype can be used. On a varied background, the logotype should be placed in a white circle (see source files).
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loGotype Restrictions02
Here are a few, non-exhaustive examples of restrictions of use for the FCH logotype. A. do not deform the logotype / B. do not change the colours / C. do not change the typography / D. do not use shading / E. do not use only an outline / F. do not change the colour fade.
A
C
E
B
D
F
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loGotype Restrictions loGotype Restrictions02
G. do not delete elements / H. do not rotate /I. do not reposition elements / J K L. do not use inappropriate backgrounds
G
I
K
H
J
L
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typoGraphy Corporate typefaces03
To retain a homogeneous and identifiable image on all supports, priority should be given to two typefaces. The typeface DIN CONDENSED should be the preferred choice for all corporate documents.
DIN condensed-LightabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789&(!)?:/.
din condensed-boldabcdefghijklmnopqrstuvwxyzabcdefGhiJKlMnopQrstuVWXyZ 0123456789&(!)?:/.
DIN condensed-MediumabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789&(!)?:/.
DIN condensed-BlackabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789&(!)?:/.
DIN condensed-RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789&(!)?:/.
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typoGraphy Corporate typefaces typoGraphy Web-safe typefaces03
The DIN Condensed typeface can be substituted with OSWALD for use on the Web. For internal documents such as Word memos, internal circulars, invitations to tender, etc., the standard typeface TREBUCHET can also be used.
Oswald lightabcdefghijklmnopqrstuvwxyzaBCdEFGHIJKlMNOPQRsTUVwXYZ 0123456789&(!)?:/.
Oswald BoldabcdefghijklmnopqrstuvwxyzaBCdEFGHIJKlMNOPQRsTUVwXYZ 0123456789&(!)?:/.
TrebucheT boldabcdefghijklmnopqrstuvwxyz AbcDeFGhIJKLMNOPQrSTuVWXYZ0123456789&(!)?:/.
TrebucheT régulardabcdefghijklmnopqrstuvwxyz AbcDeFGhIJKLMNOPQrSTuVWXYZ0123456789&(!)?:/.
Oswald RegularabcdefghijklmnopqrstuvwxyzaBCdEFGHIJKlMNOPQRsTUVwXYZ 0123456789&(!)?:/.
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Visuals Choice and treatment of photographs04
Iconography enriches our messages and, through stylistic identity choices, brings the originality of our trade and our positioning to life. Movement, perspective, colour, there are many specific choices.
A coloured background has been designed and created specifically for FCH’s communication supports.
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Visuals Choice and treatment of photographs Visuals Choice and treatment of photographs04
Photographs, in all their diversity, are used to reveal the essence of our trade.They can be framed as close-ups or long shots. The subject matter can be used for B2B and B2C communication. Where possible, a two-colour process (with 2 of the 4 official, predominantly blue, FCH colours) should be favoured for communication supports (except for photos contained in the internal layouts of corporate documents). Sizes should be determined in relation to the page layout.
Azure BlueC 100% - M 30% - Y 0% - K 0%R 0 - V 129 - B 199
TurquoiseC 62% - M 12% - Y 33% - K 0%R 61 - V 167 - B 171
Navy BlueC 100% - M 80% - Y 0% - K 0%R 0 - V 68 - B 148
YellowC 0% - M 0% - Y 100% - K 0%R 255 - V 237 - B 0
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publications front cover A4 (21x29.7 cm)05
Corporate publications are the showcase of FCH for their stakeholders. They illustrate their expertise and leadership in their profession.The images shown in the sources files are only given as an example.The use of other images adapted to the subject and context of the publication is recommended.
Horum dictorum rationem Esse hominem creaturarum internuntium, superis familiarem, regem inferiorum; sensuum perspicacia, rationis indagine, intelligentiae lumine, naturae interpretem.
CLEANSECUREENERGY
15 mm
15 mm
15 m
m
15 m
m
45 mm
60 mm
30 mm30 mm
FUEL CELLSAND HYDROGENJOINT UNDERTAKING
dimensions : 210 x 297 mm (A4) «Portrait» Format
title:DIN Cond-Bold Size 84, line spacing 77, subtitle:DIN Cond-Regular Size 78, line spacing 77
In white or in colour depending on the intensityof the solid or four-colour background.
17
publications front cover A4 (21x29.7 cm) publications page layout, double A405
The internal pages adapt to suite the nature of the information whilst always favouring readability. Here is a suggestion for an internal page layout.
Horum dictorum rationem Esse hominem creaturarum internuntium, superis familiarem, regem inferiorum; sensuum perspicacia, rationis indagine, intelligentiae lumine, naturae interpretem.
CLEANSECUREENERGY
15 mm
15 mm
15 m
m
15 m
m
45 mm
60 mm
30 mm30 mm
FUEL CELLSAND HYDROGENJOINT UNDERTAKING
30 m
m
30 m
m
30 mm 30 mm30 mm 30 mm
45 m
m
75 m
m
Texte courant DIN Cond-Regular 12PT - Iam summus Pater architectus Deus hanc quam videmus mundanam domum, divinitatis templum augustissimum, archanae legibus sapientiae fabrefecerat. Supercaelestem regionem mentibus decorarat; aethereos globos aeternis animis vegetarat; excrementarias ac feculentas inferioris mundi partes omnigena animalium turba complerat. Sed, opere consummato, desiderabat artifex esse aliquem qui tanti operis rationem perpenderet, pulchritudinem amaret, magnitudinem admiraretur.
Texte courant DIN Cond-Regular 12PT - Iam summus Pater architectus Deus hanc quam videmus mundanam domum, divinitatis templum augustissimum, archanae legibus sapientiae fabrefecerat. Supercaelestem regionem mentibus decorarat; aethereos globos aeternis animis vegetarat; excrementarias ac feculentas inferio-ris mundi partes omnigena animalium turba complerat. Sed, opere consummato, desiderabat artifex esse aliquem qui tanti operis rationem perpenderet, pulchri-tudinem amaret, magnitudinem admiraretur.
Texte courant DIN Cond-Regular 12PT - Iam summus Pater architectus Deus hanc quam videmus mundanam domum, divinitatis templum augustissimum, archanae legibus sapientiae fabrefecerat. Supercaelestem regionem mentibus decorarat; aethereos globos aeternis animis vegetarat; excrementarias ac feculentas inferio-ris mundi partes omnigena animalium turba complerat. Sed, opere consummato, desiderabat artifex esse aliquem qui tanti operis rationem perpenderet, pulchri-tudinem amaret, magnitudinem admiraretur.
Texte courant DIN Cond-Regular 12PT - Iam summus Pater architectus Deus hanc quam videmus mundanam domum, divinitatis templum augustissimum, archanae legibus sapientiae fabrefecerat.
Supercaelestem regionem mentibus decorarat; aethe-reos globos aeternis animis vegetarat; excrementarias ac feculentas inferioris mundi partes omnigena anima-lium turba complerat. Sed, opere consummato, deside-rabat artifex esse aliquem qui tanti operis rationem perpenderet, pulchritudinem amaret, magnitudinem admiraretur. augustissimum, archanae legibus sapien-tiae fabrefecerat. Supercaelestem regionem mentibus decorarat; aethereos globos aeternis animis vegetarat; excrementarias a augustissimum, archanae legibus sapientiae fabrefecerat. Supercaelestem regionem mentibus decorarat; aethereos globos aeternis animis vegetarat; excrementarias a
01IAM SUMMUS PATER ARCHITECTUS
DIN COND-BLACK 50PTSOUS TITRE DIN COND-BOLD 30PT
4 m
m
16 mm
15 mm
15 mm
15 m
m
8 mm8 mm
8 m
m
8 m
m
71 mm
RUBRIQUE ALPHA
11 12
page: DIN Cond-regular, Size 12 - title: DIN Cond-black, Size 50subtitle: DIN Cond-Bold Size 30 - text: DIN Cond-Regular Size 12, auto line spacing
18
publications A3 poster (29.7x42 cm), with body copy
05
The overall configuration remains the same as that of the A4 «Portrait» format. Only the size differs.
Horum dictorum rationem cogitanti mihi non satis
Esse hominem creaturarum internuntium, superis familiarem, regem inferiorum; sensuum perspicacia, rationis indagine, intel-ligentiae lumine, naturae interpretem; stabilis aevi et fluxi tem-poris inmundi copulam, immo ulo deminutum. www.fch-ju.eu
CLEANSECUREENERGY
20 mm
80 mm
80 mm
20 mm
20 m
m
40 mm
20 m
m
40 mm
12 NOVEMBER2014
FCH JUFIRST STAKEHOLDERFORUM
dimensions : 297x210 mm (A3) «Portrait» Format
title & subtitle: The size is adapted in relation to the quantity of text to favour readability.
In white or in colour depending on the intensityof the solid or four-colour background.
19
publications A3 poster (29.7x42 cm), with body copy publications A3 poster (29.7x42 cm), without body copy with a white box
05
The overall configuration remains the same as that of the A4 «Portrait» format. Only the size differs.
CLEANSECUREENERGY
60 mm
80 mm
20 mm
20 m
m
148 mm
20 m
m
40 mm
12 NOVEMBER2014
FCH JUFIRST STAKEHOLDERFORUM
Axe centré sur la page
dimensions : 297x210 mm (A3) «Portrait» Format
title & subtitle: The size is adapted in relation to the quantity of text to favour readability.
In white or in colour depending on the intensityof the solid or four-colour background.
20
publications A3 poster (29.7x42 cm), without body copy without white box
05
The overall configuration remains the same as that of the A4 «Portrait» format. Only the size differs.
80 mm
20 mm
20 m
m
20 m
m
40 mm
12 NOVEMBER2014
FCH JUFIRST STAKEHOLDERFORUM
dimensions : 297x210 mm (A3) «Portrait» Format
title & subtitle: The size is adapted in relation to the quantity of text to favour readability.
In white or in colour depending on the intensityof the solid or four-colour background.
21
Dictorum rationem cogitanti mihi
Esse hominem creaturarum internuntium, superis familiarem, regem inferiorum; sensuum perspicacia, rationis indagine, intelligentiturae inte fluxi temporis inmundi copulam, immo ulo deminutum.
www.fch-ju.eu
FUEL CELLSAND HYDROGENJOINT UNDERTAKING
80 m
m
550 mm
160 mm
80 m
m
12 NOVEMBER2014
FCH JUFIRSTSTAKEHOLDERFORUM
80 mm
400 mm
80 mm
publications Kakemono 85x250 cm, with body copy
05
The overall configuration remains the same as that of the A4 «Portrait» format.Only the size differs.
publications A3 poster (29.7x42 cm), without body copy without white box
22
FUEL CELLSAND HYDROGENJOINT UNDERTAKING
40 m
m
550 mm
425 mm
12 NOVEMBER2014
FCH JUFIRSTSTAKEHOLDERFORUM
40 mm
350 mm
Axe centrésur la page
Logo centrésur le bloc blanc
publications Kakemono 85x250 cm, without body copy, with a white box
05
The overall configuration remains the same as that of the A4 «Portrait» format.Only the size differs.
23
80 m
m
550 mm
100 mm
12 NOVEMBER2014
FCH JUFIRSTSTAKEHOLDERFORUM
80 mm
publications Kakemono 85x250 cm, without body copy, with a white box publications Kakemono 85x250 cm, without body copy, without a white box
05
The overall configuration remains the same as that of the A4 «Portrait» format.Only the size differs.
24
stationary business card, 85x54 06
The FCH corporate business card, size 85x54 mm, can be personalised in accordance with the template below.
20 mm
7 mm
7 m
m
7 mm
10 m
m
www.fch-ju.eu
Bert DE COLVENAERE x e c u t i v e D i r e c t o r
Tél : +32 2 221 81 27Fax : +32 2 21 221 81 [email protected]
Visiting AddressAv. de la Toison d’Or 56-60B-1060 Brussels
Postal AddressFCH JU, TO 56-60 4/21B-1049 Brussels
name: DIN Cond-Medium, Size 12, letter spacing 50, colour Navy Blue FCH function: DIN Cond-Medium, Size 8, letter spacing 200, colour Azure Blue FCH tel: DIN Cond-Regular, Size 8.5, line spacing 8.5, letter spacing 25e-mail: DIN Cond-Regular, Size 8.5, line spacing 8.5, letter spacing 0address title: DIN Cond-Regular, Size 7, line spacing 8.5, letter spacing 25, colour Navy Blue FCH address text: DIN Cond-Regular, Size 8.5, line spacing 8.5, letter spacing 0, colour Azure Blue FCH Web address: DIN Cond-Bold, Size 10, letter spacing 50, colour Navy Blue FCH
25
stationary business card, 85x54
The DL size note cards can be personalised in accordance with the template below.
company name: DIN Cond-Medium Cap, Size 12, letter spacing 25, colour Navy Blue FCHaddress title: DIN Cond-Regular, Size 8, line spacing 10, letter spacing 25, colour Navy Blue FCH address text: DIN Cond-Regular, Size 10, line spacing 10, letter spacing 0, colour Azure Blue FCH tel: DIN Cond-Regular, Size 10, line spacing 10, letter spacing 25e-mail: DIN Cond-Regular, Size 10, line spacing 10, letter spacing 0Web address: DIN Cond-Bold, Size 11, letter spacing 50, colour Navy Blue FCH
stationary DL size note cards, 210x100 mm06
www.fch-ju.eu
Tél : +32 2 221 81 27Fax : +32 2 21 221 81 [email protected]
Visiting AddressAvenue de la Toison d’Or 56-60B-1060 Brussels
Postal AddressFCH JU, TO 56-60 4/21B-1049 Brussels
FUEL CELLS AND HYDROGEN JOINT UNDERTAKING
10 mm
7 mm
25 mm
15 mm
30 mm
10 mm 10 mm
26
The FCH corporate A4 letter head can be personalised in accordance with the template below.
company name: DIN Cond-Medium Cap, Size 12, letter spacing 25, colour Navy Blue FCHaddress title: DIN Cond-Regular, Size 8, line spacing 10, letter spacing 25, colour Navy Blue FCH address text: DIN Cond-Regular, Size 10, line spacing 10, letter spacing 0, colour Azure Blue FCH tel: DIN Cond-Regular, Size 10, line spacing 10, letter spacing 25e-mail: DIN Cond-Regular, Size 10, line spacing 10, letter spacing 0Web address: DIN Cond-Bold, Size 11, letter spacing 50, colour Navy Blue FCH
stationary A4 letter head, 21x29.7 mm06
www.fch-ju.eu
Tél : +32 2 221 81 27Fax : +32 2 21 221 81 [email protected]
Visiting AddressAvenue de la Toison d’Or 56-60B-1060 Brussels
Postal AddressFCH JU, TO 56-60 4/21B-1049 Brussels
FUEL CELLS AND HYDROGEN JOINT UNDERTAKING
15 mm
10 mm
30 mm
15 mm
30 mm
10 mm 10 mm
27
The FCH corporate A4 letterhead without background and following pages can be personalised in accordance with the template below.
stationary letter head and following pages A4, 21x29.7 mm06
www.fch-ju.eu
Tél : +32 2 221 81 27Fax : +32 2 21 221 81 [email protected]
Visiting AddressAvenue de la Toison d’Or 56-60B-1060 Brussels
Postal AddressFCH JU, TO 56-60 4/21B-1049 Brussels
FUEL CELLS AND HYDROGEN JOINT UNDERTAKING
15 mm
10 mm30 m
m
15 m
m
30 mm
10 m
m
10 m
m
www.fch-ju.eu
Tél : +32 2 221 81 27Fax : +32 2 21 221 81 [email protected]
Visiting AddressAvenue de la Toison d’Or 56-60B-1060 Brussels
Postal AddressFCH JU, TO 56-60 4/21B-1049 Brussels
15 mm
10 mm30 m
m
15 m
m
30 mm
10 m
m
10 m
m
stationary A4 letter head, 21x29.7 mm
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poWer point teMplate 07
Several PowerPoint templates are available for enriched presentations for example.
www.fch-ju.eu
TURBA COMPLERATAND SUBSELLIS !Proprium poterat commune esset
www.fch-ju.eu PAGE 02 www.fch-ju.eu PAGE 03
Legi, Patres colendissimi, in Arabum monu-mentis, interrogatum Abdalam Sarracenum, quid in hac quasi mundana scaena admiran-dum maxime spectaretur, nihil spectari homine admirabilius respondisse.
Abdalam Sarracenum, quid in hac quasi mun-dana scaena admirandum maxime spectare-tur, nihil spectari homine admirabilius res-pondisse. Cui sententiae illud Mercurii adsti-pulatur !
SUM CERTAM SEDEM, NEC PROPRIAM
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Web teMplate 08
Graphic principals for the FCH web site based on the home page.
REFUELLING STATIONS
Discover our
PROJETS130
Proudly fundedin 2010
Hy2Seps-2: Hybrid Membrane - Pressure Swing Adsorption (PSA) Hydrogen
Purification Systems
Call 2014under Horizon 2020
is open !I WANT TO PARTICIPATE!
BECOME AN EVALUATOR
EVENTS
ECO-MOBILITY 2014Eco-Mobility 2014 is a two-day conference with the aim to analyse trends in the development of alternative propulsion systems and fuels and opportunities to overcome barriers for their market...
> more
20OCT2014
EUROPEAN UTILITY WEEK 2014
> more
04NOV2014
HyCora WorkshopHYDROGEN FUEL QUALITY ASSURANCE FOR PEM FUEL CELLS – NEEDS & STATUS> more
30SEPT2014
07/10/2014FCH JU INFO DAY- CALL FOR PROPOSALS 2014
08/07/2014FUEL CELLS AND HYDROGEN 2 JOINT UNDERTAKING (FCH 2 JU) UNDER HORIZON 2020: LAUNCH OF ACTIVITIES AND FIRST CALLS
NEWS
07/07/2014PRE-ANNOUNCEMENT OF THE FCH JU CALL 2014
07/07/2014PRE-ANNOUNCEMENT OF THE FCH JU CALL 2014
The FCH JU held a Public Information Session on the 10th of July 2014 from 09.00 till 18.00 at Auditorium Madou, Brussels. As a first info-day under Horizon 2020, the programme of this session has outlined and detailed, amongst other useful information, new call conditions and rules framing...
> more
VSDW
Contact usFUEL CELLS AND HYDROGEN JOINT UNDERTAKINGAvenue de la Toison d'Or 56-60, B-1060 BrusselsFind us on google mapTel.: +32 2 221 81 28 - Fax: +32 2 221 81 26 - [email protected] RSS | SITE MAP | LEGAL NOTICE | DATA PROTECTION | ACCESSIBILITY
WHO WE AREIam summus Pater architectus Deus hanc quam videmus mundanam domum, divinitatis templum augustissimum, archanae legibus sapientiae fabrefecerat. Supercaelestem regionem mentibus decorarat; aethereos globos aeternis animis vegetarat; excrementarias ac feculentas inferioris mundi partes omnigena animalium turba complerat.
FUEL CELLS AND HYDROGENJOINT UNDERTAKING
ABOUT US CALLS FOR PROPOSALS& PROCUREMENTS
PROJETCTS& STUDIES
NEWS, EVENTS& MEDIA
STAKEHOLDERFORUM
PROGRAMMEREVIEW DAYS
Search :
30
eMail siGnature09
FCH corporate email signature, size 750x150 px, can be personalised in accordance with the template below.
www.fch-ju.eu
Tél : +32 2 221 81 27Fax : +32 2 21 221 81 [email protected]
Visiting AddressAv.e de la Toison d’Or 56-60B-1060 Brussels
Postal AddressFCH JU, TO 56-60 4/21B-1049 Brussels
FUEL CELLS AND HYDROGEN JOINT UNDERTAKING
Bert DE COLVENAER E x e c u t i v e D i r e c t o r
x
1x
0,5x
0,5x
0,5x
0,5x
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brand architecture Tagline variations10
CLEANSECUREENERGY
FUEL CELLS AND HYDROGENJOINT UNDERTAKING
FUEL CELLSAND HYDROGENJOINT UNDERTAKING
In exceptional circumstances, the tag lines can be used alone. In this case, they can be written on 2 or 3 lines, with 2 different types of bold and 2 different colours, following the examples below:
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brand architecture Tagline variations10
x
1x
0,5x
CLEANSECUREENERGY
x
1x
0,5x
CLEANSECUREENERGY
The FCH logotype can be associated with an additional tag line.Here are 2 examples of logotype + tag line variations and the design principals for combining the two.
Contact usFUEL CELLS AND HYDROGEN JOINT UNDERTAKINGAvenue de la Toison d'Or 56-60, B-1060 BrusselsFind us on google mapTel.: +32 2 221 81 28 - Fax: +32 2 221 81 26 - [email protected]