SIP Project Presentation on 

GPS-based vehicle tracking and fleet management solution

Presented by

Soumitra Kisku

IAEER’S PUNE INSTITUTE OF BUSINESS MANAGEMENT

PUNE

2011-2013

Objectives

The followings are the objectives of my research project…

• To know the awareness about vehicle tracking system

• Measuring customer satisfaction in terms of product, services,

pricing

• Identify the potential customers for vehicle tracking system in Pune

• To know how vehicle tracking system is helping Tours and travels,

Transporters, Logistics companies, Heavy vehicle owners, Car

showrooms and schools.

SCMC Pvt. Ltd

Product: eZTrack Vehicle Tracking System

Versions of eZTrack:• Basic eZ220• Higher eZ320• Advanced eZ4200

• What is Vehicle Tracking System?

•What are the benefits of vehicle tracking system?

• Applications of Vehicle Tracking System

• Advantage and Disadvantages of Vehicle Tracking System

Research Methodology• Types of research:

Exploratory & Descriptive research

• Method of data collection:

Questionnaire

Telephonic Interview

• Sampling Unit:

Tours and travels, Transporters, Logistics companies, Heavy vehicle owners, Car showrooms, Schools, Cab services

• Sample Size:

Internal Customer survey: 18 (12 customers are selected for the analysis)

Market research for new customers: 232

• Techniques for analysis Graphical Method

Data analysis and findings

Internal Customer Satisfaction Survey Result

Produ

ct de

sign &

Fun

ction

Price

Custom

er Sup

port

Handli

ng of

Com

plaint

Staff's

Kno

wledge

Produ

ct Qua

lity

Overal

l0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

8%0%

8% 8%17% 17%

8%

67%

25%25% 25%

33%

67%

42%

16.67%

58.33%50.00%

41.67%

41.67%

16.67%

50.00%

8.33%16.67% 16.67%

16.67%

8.33%0.00% 0.00%0% 0% 0%

8%0% 0% 0%

Overall Satisfaction Rate with Product and Customer Service

Very Satisfied Somewhat satisfied Average Somewhat Dissatisfied Very Dissatisfied

People heard about VTS

Yes

No

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%98.71%

1.29%

% of people heard about VTS

% of people heard about VTS

Yes No

No. of Respondent 229 3

In Percentage 98.71% 1.29%

People using VTS

Yes No0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

7.76%

92.24%

% of people using VTS

% of people using VTS

Yes No

No. of Respondent 18 214

In Percentage 7.76% 92.24%

People knows how VTS can help their business

Yes61%

No17%

Not exactly22%

% of people knows how VTS can help their business

Yes No Not exactly

Yes No Not Exactly

No. of Respondent 131 36 47

In Percentage 61.21% 16.82% 21.97%

Observations

• Customers are very satisfied with the product and services.

• Owners of the vehicles are now very much dependable on tracking their vehicle.

• Those who are satisfied with the product and services, they are willing to install VTS.

Suggestions / Recommendations:

a) Company should be more customers centric.

b) Company should take some initiative to create in depth awareness among their potential customer so that company can easily get new customers.

c) Company should also take hard selling technique to sell their product and services.

d) Company required more executives to handle the customers and deals.

e) Company should provide better services to delight their customers.

Conclusion