Media Informationhttp://www.governmenttechnology.co.uk

“Twenty First Century Government is enabled by technology – policy is inspired by it, business change is delivered by it, customer and corporate services are dependent on it, and democratic engagement is exploring it”Transformational Change Strategy Document

AS ONE OF THE LARGEST CUSTOMERS to the technology industry, the government will spend in excess of £14billion on IT next year. This is 20 per cent more than any other government in Europe, and accounts for almost 1.2 per cent of gross domestic product.

TECHNOLOGY IS THE CATALYST to transforming public services. It can improve the quality and cost effectiveness of local government transactions, as well as their accessibility. Its use can help engage disaffected groups; solve language barriers and make citizens feel more attached to society and in touch with their government.

The future of government service delivery and interaction with citizens depends on this technology investment. Over the next decade, the preferred channels for the delivery of information and transactional services will be the telephone, internet and mobile technologies, as the UK will witness e-transactions becoming the norm, rather than the exception.

THE LARGEST EMPLOYER OF IT STAFFThe UK Government directly employs over 50,000 IT professionals, many of which are engaged in continual professional development programmes in order to keep abreast of ever changing ICT practices. This

encompasses networking & connectivity, web services, CRM systems, call centres, mobile technologies, hardware and systems development, data centres - infrastructure, communications, etc. All of which require sound management in order to realise their full potential.

And as new technologies emerge, the potential to harness their benefits in order to better serve the public

is huge. Local and Central Government have yet to exploit the full potential of these new technologies

such as Voice over Internet Protocol, RFID and Wifi. New ways of working, new training methods and new technology strategies

MORE OPPORTUNITIES FOR SMESThe Government is getting smarter about its IT spend, and has commtted to an ongoing programme of reinvestment in new technology in

order to to replace aging legacy systems. This will unlock further funding to help drive forward

technology enabled reforms in public services.

Standardised contracts will allow more choice for the end user, as departments will be given authority to procure products

and services from new suppliers, including SMEs. This, in turn, provides more opportunities for those organisations that wish to compete for business in the Government ICT arena.

TheGovernment

is getting smarterabout its IT spend,and has committed

to an ongoingprogramme of

investment

Government Technology is the sure way to reach decision makers - no wasted circulation.

GOVERNMENT TECHNOLOGY, published bi-monthly by Public Sector Information since 2001, targets decision makers in local and central government IT, plus the defence and police sectors. The editorial within GT helps its audience overcome whatever obstacles they face, such as bureaucratic policies and practices, risk-averse cultures and resource constraints. Articles by industry experts, government ministers, IT associations and local government leaders provide authoritative copy which influences decision making and informs the it audience of the latest developments. Management topics regularly addressed include finance, procurement, human resources, training and equipment leasing. Technical topics address new technologies and methodologies such as IT project management, shared services, open source software, website accessibility, document and records management, Geographic Information Systems, and many other IT related products and processes. The combination of management and technical features, combined with a unique distribution by name and job title, makes sure Government Technology is seen by those with authority in Public Sector ICT. Government Technology, and its website at government technology.co.uk, regularly includes detailed features on:

n Document managementn Citizen Relationship Managementn Contact centresn Storage infrastructuren Data managementn Internet & Intranet development

n HR managementn IT Training & Professional Developmentn Information securityn Outsourcingn Content managementn Open Source Software

A uniquedistribution makessure Government

Technology is seenby those withauthority inPublic sector

ICT

59The Business Magazine for governMenT TeChnoLogY

Wanted: your data

GooGle a feW key Words about

information security and the public sector and

you will find an alarming number of recent

reports about the potential consequences of

inadequate controls. They range from the theft

of laptops containing confidential data, patients

x-rays dumped for anyone to find, wholesale

data losses and even the sale of a PC on e-Bay,

complete with its files of medical records.

a common theme running through many

of these reports is the lesson that information

needs to be protected at every stage, and

that includes the way it is disposed of. failures

of this kind are often unlawful as well as

careless but prosecutions for breaches of the

Data Protection act generally take place only

after the harm has been done. good data

security therefore must aim to anticipate

and prevent problems before they occur.

safe dIsPosal

The secure disposal of confidential data is an

essential element of this work. This extends

beyond physical documents to information

held on computers and storage devices. simply

deleting files is not an adequate response.

Today’s computer criminals are highly skilled

computer experts who know how to manipulate

systems and recover deleted information in

order to steal identities, conduct fraudulent

transactions and even commit blackmail.

Crucially, the careless disposal of

confidential data often allows them to

do this without anyone knowing the

information has been compromised.

The volume of crime that occurs in this way

is unknown, although by some estimates up

to 99 per cent of fraud in the public sector

goes undetected and the same may be true

of offences resulting from the improper

disposal of data. almost any kind of personal

information is valuable to criminals, for

example, patients’ records, financial reports,

payroll information and personnel data.

The unlawful use of such information

contributes to an explosion of identity theft

crimes that are now estimated to cost almost

£2 billion every year. identity theft allows

criminals to obtain goods, credit or services in

someone else’s name. offenders target both

public and private sector providers, including the

use of stolen identities to fraudulently obtain

prescription medicines and state benefits.

CoMPlIanCe

The law, therefore, imposes legal obligations

on any organisation that processes personal

information, whether about employees,

customers or members of the public. The act

essentially does two things: it tells organisations

what types of information they may hold and

how it must be safeguarded. it does so through

key principles for data protection, including

the need for data to be processed in line with

the rights of the individual and kept secure.

The data must be accurate, updated where

necessary and kept no longer than needed.

These principles also include the use of effective

means to prevent misuse by destroying

personal information at the point of disposal.

Many infringements of the act relate to the

way in which data is disposed of. The problem

can only be overcome by treating all personal

information in the same way as sensitive

financial or medical records, by employing a

professional information destruction service.

Despite the ready availability of this common

sense solution, companies and organisations

continue to be prosecuted for improper

disposal. Many more escape prosecution

because their carelessness is never discovered. it

is known that only a small fraction of corporate

waste paper and data processing products such

as hard drives, CDs, memory sticks and DvDs

are destroyed annually by professional firms.

By far the majority of such material continues

to be disposed of via municipal refuse collection

or waste paper reprocessing. neither method

generally involves any kind of secure handling,

yet it is inevitable that much confidential

data is included in this general waste and

therefore a major cause of avoidable risk. it is

not surprising in these circumstances that the

rubbish bin is a regular source of prosecutions

under the act, just as it has long been a core

element of the private detective’s trade.

MeetInG leGal oblIGatIons

The law sets clear rules for the destruction of

personal information. it should be carried out

by a company that guarantees under contract

that processing (destruction) is done securely

and effectively. The organisation and its chosen

information destruction contractor are then

jointly liable for any breaches of the act when

dealing with personal or sensitive data. Liability

extends to individual managers and data

controllers, who could face personal fines up to

£5,000 and the prospect of a criminal record.

another possibility is civil action by a

complainant, since anyone who suffers

damage as a result of contraventions

of the act is entitled to compensation.

Convicted organisations could also be

subject to future spot checks to ensure

compliance. significantly, it is a defence

to show that all reasonable care has been

taken to comply and the Bsia’s information

Destruction section was formed to enable

organisations to meet their legal obligations.

The section’s remit is to assure good practice

by operating to the Bs 8470 standard for

the collection, transportation and destruction

of confidential material and the quality

management standard iso 9001:2000. it

defines the subject as the secure destruction

of information in all its forms, including

paper and computer media and hardware.

The section’s members collect confidential

waste at source and provide a fully trackable

service up to the point of destruction. The

process consists of waste collection by

secure transport, inspection, removal and

destruction of rubbish, and the shredding,

pulping and recycling or incineration of

other material. Members of the information

Destruction section provide free, no obligation

advice to enable potential users to address

their specific risks and requirements.

Today’s computer criminals are highly skilled IT experts

who know how to manipulate systems and recover deleted

information in order to carry out criminal activities, says Russell

Harris, BSIA Information Destruction Section Chairman

www.governmenttechnology.co.uk

Government Technology | Volume 9.3

seCurIty

21

The Business Magazine for governMenT TeChnoLogY

Changing desktop deliveryWhoever Wins the general eleCtion

this year, the theme of government over the coming months and years will be one of spending cuts and deficit reduction. The 2010 budget, set to be unveiled at the end of

March, will provide a blueprint for Labour’s answer to the debt crisis. should they lose power later in the year, the Conservatives are expected to be even more ruthless in wielding the axe on the public sector. The spiralling budgets of government initiatives have been a theme in the press, but they are not alone in challenging the perception of public sector iT. stories of data loss, laptops left on trains, disks going missing as well as stressed and unhappy staff, all devalue the efforts of government to modernise iT and plan for the future. it is crucial, therefore, that policy is dedicated

to deliver solutions that can enact savings, enhance the security of sensitive data and raise efficiency in departments that may

have suffered from redundancies, through solutions such as desktop virtualisation. 2010 is likely to be the inflection point for desktop virtualisation, changing the way desktops are delivered to the end user. it has been estimated that desktop hardware and software acquisition expenditure typically accounts for only 20-30 per cent of the total cost of a device, while the remaining 70-80 per cent consists of ongoing

iT management. Desktop virtualisation removes the need to repeat numerous,

maintenance tasks to ensure all desktops within an organisation are up to date with the latest patches, updates and upgrades. tightening the pUrse strings

an annual report by the society of iT Management (socitm), which represents public

sector iT managers, recently showed that the financial resources available to local authorities’

iT teams are forecast to fall by 11 per cent in 2009-10, with cuts of 20 per cent in capital spending, 16 per cent in departmental spending

Government IT departments can achieve costs savings, become greener and

better equipped by using desktop virtualisation, says Citrix’s Patrick Irwin

www.governmenttechnology.co.uk

Government Technology | Volume 9.3

desktop virtUalisation

it is crucial that policy is dedicated to deliver solutions

that can enact savings, enhance the security of sensitive

data and raise efficiency in departments that may have

suffered from redundancies, through solutions such as

desktop virtualisation

The Government Technology website is the perfect complement to GT magazine and provides advertisers with true mixed media impact.

http://www.governmenttechnology.co.uk

THE MAGAZINE is supported by its sister website at governmenttechnology.co.uk, which serves the business end of the public sector IT market. The platform acts as an instant, readily accessible bridge between the public sector and private sector companies wishing to service their requirements. The site provides:

News and Features - Regularly updated news and features that are directly relevant to the target audience.

Product Profiles - a searchable online database that classifies advertisers’ products they supply or manufacture. Hundreds of organisations are classified under various headings, which compliment regular GT sections such as: e-government, IT security, call centre solutions, videoconferencing etc.

This online version of the magazine’s highly regarded Products & Services section is offered free to selected advertisers and features 200 words of copy plus a logo or photograph.

Product Features & Case Studies - This facility allows advertisers to detail new products and services and provide an overview of contracts they have won or completed. Advertisers are encouraged to supply up to 1200 words of copy and up to four images. This is the ideal location to do a little flag waving.

Display Advertising - The website can incorporate Button advertisements, skyscrapers, banners and most online formats. Combine this with display advertising in GT magazine for a real mixed media impact.

CIRCULATION BY JOB FUNCTIONIT Project Managers 3306

IT Directors/Heads of IT 2354

Facilities Managers 929

Procurement Officers 706

IT Training Officers 640

Chief Executives 570

Finance Directors 530

Human Resources 262

TOTAL 9297

CIRCULATION BY ORGANISATIONLocal Authorities 3820

Central Government 3230

Defence 561

Transport 455

Police 407

Libraries 302

Private Sector (subscribed) 290

Voluntary/Charity Sector 232

TOTAL 9297

Target your market with the Government Technology DatabaseTHE GOVERNMENT TECHNOLOGY DATABASE contains contactdetails of central and local government Chief Information Officers, IT directors, heads of procurement, project managers and those responsible for the day to day running of IT related services in public sector departments across the UK. Updated on a regular basis, this exclusive database is available to selected clients to back up their display advertising with direct mail campaigns.

The Government Technology website provides an instant way to reach key public sector IT personnel.

For more information on web advertising and bespoke mixed media packages,

call Government Technology on 020 8532 0055 or visit www.governmenttechnology.co.uk

The Government Technology website has been live since 1999, providing regularly updated news, features and case studies that inform readers of the latest advancements in this rapidly evolving sector. The site has over 5,000 registered users, and generates over 80,000 page impressions per month.

PACKAGE DETAILS - The packages listed opposite include a 600 word company profile that details the services of the advertiser, and includes full contact details/hyperlinks/ directory inclusion. Advertisements are positioned to appear on appropriate sections related to the business nature of the advertiser. For your advertisements to appear on the front page of the site, there is a premium of £500 per month.

COPY TYPES - Flash, gif or jpg. If hosted on our servers, file sizes must not exceed 300KB.

CUSTOM CODE - Custom code, such as provided by web advertising services such as Doubleclick, is accepted after only after testing. Examples must be supplied three days prior to the commencement of the campaign. Public Sector Information, 226 High Road, Loughton Essex IG10 1ET. Phone 020 8532 0055 Fax 020 8532 0066

POSITION (SIZES ARE IN PIxELS) RATE (PCM)

468 x 60 full horizontal banner £2,935

120 x 600 Skyscraper £2,347

160 x 600 Wide Skyscraper £2,700

120 x 240 Vertical banner £1,641

180 x 150 Rectangle £1759

120 x 90 Button £1,170

120 x 60 Button £882

SPECIAL DISCOUNTS 25-331/3% off for series bookings

AGENCY COMMISSION 10% to recognised agencies

WEB SPONSORSHIP PACKAGES Standard Package – £11, 500 Section Sponsorship – £3,995 Details upon request

COMPANY CASE STUDY Editorial feature containing 1200 words of copy plus 4 images – £1,395

EDITORDanny Wright020 8532 5746editorial@psigroupltd.co.uk

AssIsTAnT EDITORAngela Pisanu020 8532 5707angela.pisanu@psigroupltd.co.uk

PRODUCTIOn COnTROLLERJacqueline Lawford020 8532 5710 production@governmenttechnology.co.uk

PUBLIsHERKelly Scott020 8532 5731 kelly.scott@psigroupltd.co.uk

ADVERTIsEMEnT sALEsKylie Glover0208 532 5718 kylie.glover@psigroupltd.co.uk

Justine James0208 532 5762justine.james@psigroupltd.co.uk

Jesse Sondh0208 532 5733Jesse.sondh@psigroupltd.co.uk

GROUP PUBLIsHERBarry Doyle020 8532 5727 barrydoyle@psigroupltd.co.uk

For more information please callGovernment Technology on 020 8532 0055or visit www.governmenttechnology.co.uk

POSITION RATE

Outside Back Cover £3,235

Inside Front / Back £3,059

Double Page Spread £4,705

Full Page £2,935

Half Page £1,995

Quarter Page £1,170

Product Profile (200 words) £470

SPECIAL DISCOUNTS 25-30% off for series bookings

AGENCY COMMISSION 10% to recognised agencies

SPONSORSHIP PACKAGES Standard Package – £11, 500 Section Sponsorship – £3,995 Details upon request

COMPANY CASE STUDY Full page advertisement plus Full page editorial – Standard rates plus 15%

Public Sector Information, 226 High Road, Loughton Essex IG10 1ET. Phone 020 8532 0055 Fax 020 8532 0066

Combine your advertisement in GT magazinewith the GT website for real mixed media impact.