gourmet food supply chain management
TRANSCRIPT
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Chamky ghar ghar main…!!Presentation
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Presented by: Asadullah Bajwa
22378 Usman Chughtai
22211 Humayun Azizi 22535
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IntroductionHead Office: kot lakhpat, LahoreRevenue: Increasing 25% annually Stores outlets: 836+Production units: 7Product category: Bakery, beverages, food, restaurants, catering services, furniture
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HistoryFounder & CEO
• Chaudhary Muhammad Nawaz Chatha
Started• 1987 first attempt
small shop• 1992 second attempt
Annual growth• 2006-2009• 35-45% annually• Growing continuously
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MissionIn the age of rapidly changing lifestyles consumers are driven to change their eating habits constantly. GOURMET responds to their desires and extended its existing product lines.
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VisionThroughout these years was to provide a quality food in an affordable prices. That’s why where ever the market inflation went, GOURMET never broke its rules.
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Business sectorsGourmet deals in the following:• Bon vivant• Bakery• Mithai• Toffees and candies • Pasteurized Milk• Powder Milk• Ice cream• Breads and Jams• Water and beverages • Halwas and ketchups
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Supply chain of Gourmet foods & bakers :
Resources suppliers manufacturer
distributors retailers
customers
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Gourmet MilkMilk is a complete nutrition for all ages keeping this nutrition for 4-5 days without using any chemical is a new idea, which GOURMET has introduced.
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Primary Activities:o Inbound Logisticso Operationso Outbound Logistics
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Inbound Logistics:The receiving and warehousing of raw material and their distribution to manufacture as they are required.
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Operations:The process of transforming inputs into finished products and services.
Gourmet carriers out its operation very carefully inorder to maintain its
• Bacterial content• Freshness• Adulteration
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Supply Chain:
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Shipping Unit:o 1 liter ( 1000 ml): 12 packs per carton
o ½ liter (500 ml): 12 packs per shrink-wrapped tray
o ¼ liter (250 ml): 27 packs per shrink-wrapped carton
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Outbound LogisticsThe warehousing and distribution of finished goods.
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Cold Chain• A temperature-controlled supply chain.• Entire network through a cold chain• Beneficial to suppliers as well as consumers.• Multi-temperature vehicles• Core feature of cold chain:
FROZEN PRODUCTS at -18c to -25c, CHILLED PRODUCTS from 1c-4c DRY PRODUTCS at ambient temperatures.
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Product strategy • Attractive labeling• Strong brand name• Variations in packaging
material
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Promotions
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Gourmet stop shopGourmet is shining at all across the stopovers/stations of Lahore Metro Bus System. There are a smart tuck shop at every stopover of LMBS
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Competitive strategy
“A strategy which determines that how an organization will compete in it’s business units.”
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Competitive advantage of Gourmet:• Own Supplier• It is leading the costs by cut the prices accordance with other
industries.• strong approach to its customers • Time delivery• High quality low prices
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Information strategy:• Use Excel, SPSS, oracle for research and development• Maintain inventory through Computers• Product availability assurance• Communication gap
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