GOTHAM WINES

Wines with Flavor from South

Australia

THE WINES

Gotham Regional Vineyard Series and OLD

Vines Series

Wine Men Of Gotham

SXS: Success

Stalking Horse

GOTHAM

Regional Vineyard Series-- $14.99

RRP

GOTHAM

Old Vine Series:: $25-30 RRP

Limited Edition wines from 90-127yr old Vineyards

in Barossa Valley. Rated 90-94pts Wine Advocate.

ENTER THE GOTHIC MYSTERY

The night is black as pitch, rain drops patter against your

window and you can hear the clip clop of the headless

horseman pacing in the dark alley below. The fire is

crackling and you sink into your chair with a well-worn

copy of The Legend of Sleepy Hollow. You want a deep,

brooding wine to match the mood. Complex and spell

binging, Gotham is an enigma; a literary concept for a

discerning pallet.

WHY GOTHAM?

Our first wine, a 2004 Langhorne Creek Shiraz…

black as night, dark and brooding.

WHERE DOES THE NAME COME FROM?

A

Literary Concept, referencing Washington Irving’s New York to

14th century English Nursery Rhymes

A

bove all– serious wine in the bottle, that doesn’t take itself to seriously.

NOT YOUR TYPICAL AUSSIE WINE

Steering away from the critters, Gotham is a concept

which does not play up the Australian category. We

focus on regional expressions of Shiraz and

Cabernet, which most definitely have fruit forward

characters to be enjoyed by new world wine

consumers, yet the wines maintain balanced and

well integrated structural elements.

KEY MESSAGESR

egional Vineyard Series featuring McLaren Vale, Langhorne Creek and Barossa

Valley.

L

anghorne Creek is clay soil producing a savory wine; McLaren Vale is dark and

mineral rich, producing chocolate characters in the wine; Barossa Valley is sandy

sometimes loamy soil producing great acidity and bright lush fruit driven wine.

1

00% Varietals: Shiraz and Cabernet Sauvignon

H

and-made, low sulfite wine.

S

ustainable water conservations farming practises.

SELLING STRATEGY

G

otham = Value.

F

ocus on great quality for the price point.

E

ducation. Show two Shirazes side by side, highlight difference in climate and soil.

N

iche accounts who like labels and the stories behind them.

K

iller Halloween wine!

TARGET CONSUMER

 

Loves bold full bodied wines with streak of elegance

T

hinks of themself as having a dark/ wild side

M

oderate wine consumer with a small rotating cellar, but they may hold on to a

bottle for a year or two

R

egular wine drinkers who pride themselves on finding value

T

rend leaders who find cult wines and share the secret with their friends

DISTRIBUTION OBJECTIVES

R

egional restaurant chains

S

teak Houses and white table cloth dining

N

eighborhood bistros, casual dining, comfort food, pubs

R

egional grocery chains

I

ndependent Wine stores who can build a culture around the wines: ie wine club

list and in store tastings

COMPETITIVE BENCHMARKS

D

’Arenburg

R

azors Edge

Y

alumba Y Series

L

ayer Cake

GOTHAM US MEDIA HIGHLIGHTS

Lisa Perrotti-Brown MW“wholeheartedly recommended” “true value”Fifteen Gotham wines featured!HIGHLIGHTSGotham Old Vine Mataro 94pts ($25)Gotham Old Vine Shiraz 93pts ($25)Gotham “Salmagundi” Red Blend 92pts ($29)Gotham Langhorne Creek Shiraz 90pts ($15)Gotham Langhorne Creek Cabernet 90pts ($15)

WINE ADVOCATE

WINE MEN OF GOTHAM

WINE MEN = ENTRY LEVEL GOTHAM

With packaging designed for off premise, the Wine Men

are and eye-catching entry level series in the Gotham

Range.

We actually blended 15% Gotham McLaren Vale Shiraz

in to the Wine Men Shiraz to create “family flavors”

Introduced to USA between October - December 2010

Depletions: 7,280 in 10 states in 8 months.

RRP: $10

WISE ENOUGH TO PLAY THE FOOL!

The Wine Men have a reputation that precedes them,

playful and unpredictable; these merry pranksters are wise

enough to play to fool and come out on top. They may be

“WANTED” all over town but you ain’t no fool, so pick up

this bottle for its cool character and impress your friends

with a serious wine at exceptional value. Let the wine men

take you for a ride and you’ll be in good company. Cheers

to the wisdom of the wine drinker!

KEY MESSAGES

E

xceptional VALUE!

S

unshine in a bottle; fruit driven wines with balance and integrity.

P

opular and unusual varieties (Shiraz/ Chardonnay Semillion)

T

he only $10 Australian Wines “Whole-heartedly recommended” by Wine

Advocate

SELLING STRATEGY

V

ALUE. Focus on great quality for the price point & WA reviews

O

ff-beat, fun label yet serious wine in the bottle. Target label loving

customers!

L

ooks great as case stack and we have eye-catching POS

K

iller Halloween wine!

TARGET CONSUMER

E

ntry level wine drinker with an eye for fun labels

N

ew World pallet, adventurous in their wine selections

B

argain hunting regular wine drinkers looking for a

good value Monday-Thursday wine

DISTRIBUTION OBJECTIVES

N

ational and regional restaurant chains

N

ational hotel accounts

N

eighborhood bistros, casual dining, comfort food, pubs

N

ational and regional grocery chains

N

ational drug chains

L

iquor stores

C

lub stores

EYE CATCHING POS

COMPETITIVE BENCHMARKS

B

anrock Station

J

acobs Creek

W

olfblass

R

azors Edge

SXS: SUCCESS

SXS:: STEPS TO SUCCESS

Step One: Follow your instinct

Step Two: Listen to your friends

Step Three: Celebrate milestones no matter how small

Step Four: Toast to you achievements with good wine!

Whether you’re climbing the corporate ladder, following instructions

to assemble your new furniture, life is easier taken Step by Step.

Take a breath, look how far you’ve come, close your eyes and

imagine the road ahead. You know success is not just a journey, you

can make it an adventure!

KEY MESSAGES

E

xtreme Value. Focus on great quality for the price point

S

unshine in a bottle; fruit driven wines with balance.

P

opular and unusual varieties (Shiraz/ Chardonnay Semillion)

N

amed Top 5 Best Value Australian Brands, Wine and Spirits Magazine June 2011

S

hiraz 90pts, Chardonnay Semillion 87points

SELLING STRATEGY

E

xtreme Value. Focus on great quality for the price point

F

lavors have broad appeal; good fruit and balance attractive to everyday

wine drinker and entry level drinker.

E

legant bottle, unique angled label, looks great on a bar or case stacked.

F

lavours great on their own or to pair with food.

TARGET CONSUMER

E

ntry level wine drinker who enjoys bright fruit and easy drinking wine.

B

argain hunting regular wine drinkers looking for a good value Monday-

Thursday wine they can buy by the case.

C

onsumers who follow ratings and look for great QPR as endorsed by

the wine writers.

DISTRIBUTION OBJECTIVES

N

ational and regional restaurant chains

N

ational hotel accounts

N

eighborhood bistros, casual dining, comfort food, pubs

N

ational and regional grocery chains

N

ational drug chains

L

iquor stores

C

lub stores

COMPETITIVE BENCHMARKS

P

enfolds: Koonunga Hill

D

’Arenburg: Stump Jump

S

hoofly

SXS US MEDIA HIGHLIGHTS

Wine and Spirits Magazine on SXS

“Extreme Value” “BEST BUY”

SXS Shiraz (90pts) SXS Chardonnay Semillion (87pts)

SXS Shiraz was listed in“TOP 100 BEST BUYS of 2010”

SXS Named in Top 5 Best Value Australian Brands June 2011

STALKING HORSE

Medal Winning Single Estate

Shiraz

RRP: $19.99

VAGABONDS, PIONEERS AND RESTLESS WANDERS UNITE.

You are always on a mission searching and seeking out the

best life has to offer. No second guessing, just open eyes, a

curious spirit and a good dash of the extraordinary. You are

a traveller but you can always ground yourself to

appreciate the moment. Stalking Horse single vineyard

Shiraz series is a quest for the perfect Shiraz, as expressed

by the extraordinary soils and climate of Southern

Australia.

KEY MESSAGES

S

ingle Vineyard Shiraz

“

Winery to Watch” Wine Spectator July 15, 2011

C

onsistent acclaim, medal winner, 90pt/<$20 wine

N

orthern rim of the McLaren Vale the 2008 fruit was exceptional,

consistently producing great fruit year after year this vineyard has grown

in esteem

SELLING STRATEGY

W

inery to Watch Wine Spectator July 2011

B

eautiful label. Target label lovers and horse lovers (Country Clubs, Regional

Accounts etc)

F

ocus on quality to price ratio. 90pts < $20

E

mphasize fruit driven but balanced- flavor has broad appeal for new world

pallet.

TARGET CONSUMER

 

Moderate wine drinker who appreciates bold flavor and new world style

of fruit driven wines with balance.

H

as a small to medium rotating wine collection enjoys drink now, but also

may cellar bottles for a year or two.

A

dventurous wine drinker, who sees wine as a core part of their self-image.

E

ntry level wine drinker looking for media approved wine at bargain price

(90pt/<$20 customer)

DISTRIBUTION OBJECTIVES

S

teak Houses

R

egional restaurant chains

N

eighborhood bistros, casual dining, tapas/small plates, wine bars

R

egional grocery chains

I

ndependent Wine shops who can build culture around a brand (tastings, wine

clubs etc)

COMPETITIVE BENCHMARKS

D

’Arenberg

Y

alumba

L

ayer Cake

F

etish

WHO’S TEAM GOTHAM?A family owned and operated company since 2004.

Husband and Wife Team run the business in Australia.

Daughter Kate Directs US Market Development

In May 2011, vintner Bill Foley made a non-controlling

investment in their company

AUSSIE WINE REGIONS

QUESTIONS?Questions?