Making GOSF a success! Suggestions & Recommendations

SEARCH

SUGGESTIONS TIMELINES

Custom Ad text for GOSF (Brand and Key categories) 7 Dec onwards

Festival day campaigns structure (Keywords/ adgroups/ campaigns - will be shared by Google team)

Ready by 7 Dec

Remarketing list for search ads Always on

Sitelinks for brand campaigns (to increase awareness) 7 Dec onwards

Efforts to ensure top of the page positions 12 Dec

DISPLAY

SUGGESTIONS TIMELINES

Custom Display Banners for GOSF 1 Dec onwards

Special offer for First Time Buyers (Promoted across Display ads and your Landing Page)

1 Dec onwards

Contextual campaigns for the last one week (Google team can share GOSF themes)

5 Dec onwards

Remarket to visitors coming from GOSF platform to your landing page

As soon you see traffic on landing page

Remarketing cookie within GOSF related banners 5 Dec onwards

Negative Remarketing for 7 days in advance (To acquire new customers)

Stop before 7 Dec, post that run campaign across lists

Efforts to ensure presence across Top 100 Placements 10 Dec onwards

DISPLAY – BEST PRACTICES

-  Attractive Display Ads that highlight your key/ best deals

-  Attract traffic to your Landing page and website

-  Create a Remarketing List of all users engaging with GOSF related Display Ads for future promotions/ Display blasts

(Amazon.com)

YOUTUBE

SUGGESTIONS TIMELINES

Pre-Rolls Reservation 7 Dec onwards

TrueView Campaigns 7 Dec onwards

FirstWatch Campaigns 7 Dec onwards

Banners on YouTube 7 Dec onwards

MOBILE & TABLETS

SUGGESTIONS TIMELINES

Click to call campaigns on Sale day (to assist first time buyers) 12 Dec

Specific HED campaigns for Tablets, iOS and Android 12 Dec

YouTube Mobile Roadblock (Reach your TG in a cost effective manner)

5-12 Dec*

*Reservation required

SOCIAL

SUGGESTIONS TIMELINES

Twitter updates with GOSF Participation Announcement/ Details/ Landing Page Link (Twitter #Hashtag to be provided by Google Team)

1 Dec onwards

Facebook and G+ updates with GOSF details/ product promotions and key deals

1 Dec onwards

Promote PR obtained by Google for GOSF on your social platforms (Coverage links will be provided by Google team)

1 Dec onwards

Posts on your website blogs 1 Dec onwards

Promoting your deals for the GOSF through your PR efforts (Helping reach out to more unique customers)

1 Dec onwards

LOYALTY, CRM & AFFILIATE

SUGGESTIONS TIMELINES

Start promoting GOSF deals and promotions to your e-mail databases (Promote GOSF Deals linking to landing page)

1 Dec onwards

GOSF CRM e-mailers should have tracking pixel to create a Remarketing list for e-mail promotion on Sale day

NA

Engage potential customers before actual Sale date through: a)  Sign ups b)  Pre bookings c)  Gift cards

1 Dec onwards

Encourage Affiliate Partners to promote GOSF specific deals for 1 week preceding the festival

4 Dec onwards

LANDING PAGE

SUGGESTIONS TIMELINES

GOSF Logo on the landing page 26th Nov onwards

Pre book option to capture traffic visiting prior to sale date 1 Dec onwards

Great Deals/ Offers on Landing Page to: a)  Convert existing buyers b)  Attract first time visitors

5 Dec onwards

Special vouchers/ discount coupons for First Time Buyers 5 Dec onwards

GOSF Logo on the homepage and all website pages (suggested) 7 Dec onwards

LANDING PAGE – BEST PRACTICES

-  Highlighting festival on landing page

-  Option to add to ‘waitlist’ or ‘pre-book’ before Sale day

-  Promote Key Deals in case of multi-category presence

Thank you.