Google Testing SMS extension in Google

Adwords

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Recently Google announced

Recently Google announced that they are currently testing to add an sms extension to their Google Adwords advertisement.

This will help the potential customer to even message the brand advertising. Google have been making updates to reach and target users easily across different devices.

Just like the extension of calling the company, now you will be able message them as well.

It will look somewhat like what is shown below.

How it will work?

When a potential consumer enters a keyword in the search engine from its mobile phone and will see the ads of companies relating to the search.

Now also the ‘text us now’ link can be accessed, which will help the customer to directly have a conversation with a representative from the company who have advertised.

The click on the icon will open the default messaging app in your phone which will be pre-filled with the brand’s number and the body of the message.

The customer just needs to press the send button and the brand will receive it.

Now this is something which is quite unique and should increase the CTR for the brands advertising.

According to ZipWhip blog, the first Google Adwords’ “text us now” campaign had shown a 265% increase in click through rate over similar ads on a phone call.

If it continues to perform well then it will increase the click through rates of the ads, which will have a huge impact on advertising.

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