google penalty recovery secrets leaked - worth $13.38

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Penalty Recovery

and Prevention Manual

- A must have guide for all webmasters

This e-book covers all about Google algorithmic and manual penalties, their effects, prevention of penalties and recovery from penalty in case you’re affected.

Guna Nadar CEO, SubmitINme

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FREE Penalty Recovery Service

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Contents

1. What is a Penalty? ……………………………………………………..4

2. Why does Google Penalize the Sites? …………………………5

3. Types of Penalties ……………………………………………………...6

4. The Left, Right and Centre of Algorithmic Penalties…….8

5. Google Manual Penalty explained …………………………….13

6. Symptoms of Penalties ……………………………………………..16

7. Diagnosing Penalties …………………………………………………18

8. The Cure and Aftermath ……………………………………………20

9. Preventing Future Penalties ………………………………………26



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Foreword

I believe in the fact that no job is accomplished successfully without any

help, either directly or indirectly. I would like to thank every one of our

Google Penalty team who helped with their knowledge, intelligence

and experience to revoke several penalties by the day while educating

me on the process.

My Special thanks to Karthick who had technically made it possible

what we thought will never be possible. I also thank Amarnath, Meena

and Nisha who improvise and implement the ever changing process to

have over 80% success rate. I am grateful to Jeenfer, who in spite of his

busy schedule voluntarily helped to finish this eBook in time and style.










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1. What is a Penalty?

On a football (soccer) field if a player(s) plays

against the rules intentionally he is bound to

get a penalty from a free shot to red card

depending on the severity of the action. The

same is applied by Google when a site is not

following its Webmaster Guidelines

intentionally or unintentionally. Like a football

Penalty Google too has a series of Penalties

ranging from page level Penalty to sitewide

Penalty.

Same as a football penalty a single unruly action may cause havoc to a

website’s position on Google. Google too observes the actions closely

as a reference and warns website owners with a yellow card. When it

figures out that the warning is not taken seriously in the right

perspective by the owners who continue to trick Google with black hat

techniques, Google shut downs permanently with a ban. This is a red

card which means the site has lost the trust of Google and will not be

available on Google’s searches. This is a very dangerous situation

considering that every business person and thing is searched for before

taking is searched for before taking an action. Missing on Google’s

searches is pretty much invisible online.








https://support.google.com/webmasters/answer/35769?hl=enhttps://support.google.com/webmasters/answer/35769?hl=en


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2. Why does Google Penalize Sites?

Google’s ideology is that everything about a site should be organic. Let

it be the content, links, backlinks, citations review or anything else

concerning a website is expected to be natural. Google hates

manipulation, which they have clearly said in their webmaster

guidelines and advice webmasters from time to time through

Webmaster Blog, Mattcutts videos and Webmaster Central at YouTube.

However there are a number of site owners who want their traffic to

multiply exponentially in a short period of time. They employ black hat

techniques either by themselves or through agencies which adapt a

make-money-quick-and-exit strategy. Some innocent site owners also

get victimized choosing the wrong service provider.

Subscribe to Google Webmaster Blog

Subscribe to YouTube channels of

Matt Cutts Google Webmaster Central







http://googlewebmastercentral.blogspot.in/

http://www.youtube.com/user/MattCutts?

http://www.youtube.com/user/GoogleWebmasterHelp

http://googlewebmastercentral.blogspot.in/

http://www.youtube.com/user/MattCutts?

http://www.youtube.com/user/GoogleWebmasterHelp



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3. Types of penalties

3.1 Onsite Penalty

Google Penalize sites for shady Onsite techniques such as

Keyword stuffing

Cloaking

Doorway pages

Corridor pages

Duplicate content

Lean content

Content scrapping

Excessive Ads

Too many outbound links

Paid ads which pass link juice and a couple of other

factors.

3.2 Offsite Penalty

Google keeps a close

watch on who is linking

to your site and how it is

linked. As discussed

earlier Google comes

strong on sites which

employs unethical

strategies to get the

backlinks. Below are the most penalty prone links. If a site with










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these types of links has not been penalized until now one can be

sure of a penalty anytime

Low quality Article, Directory, Bookmarking, Social Media

sites

Links from SPAMMY Blog Comments

Forum Signatures

Links from Banned Network IP’s

Paid Links

Links from FFA, SPAM & Link farms

Links from Malicious Sites

Links from Irrelevant Sites

Links from Foreign Language Sites

Links from Content Scrapper Site









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4. The Left, Right and Centre of Algorithmic Penalties

Algorithmic penalty, as the name suggests is based on certain

predefined algorithms, that apply to sites which violates guidelines

Google has publicly announced. There are several algorithmic penalties

which are rolled out frequently. Only the penalties which affect a

significant amount of queries are publicly made available.

Algorithmic penalties affect a site in a number of ways.

4.1 Major Impacts of Algorithmic Penalties

Page Level Penalty

If a particular page(s) violates the guidelines or if it has unnatural

backlinks then penalty is applied to that particular page(s)

Site wide Penalty

If the entire site violates onsite guidelines or if unnatural backlinks are

built to the home page then algorithmic penalty is applied to the entire

site.

Total Ban

Google bans network sites, contact scrapping sites, sites purely made

for AdSense, MCM, racist and terrorism related sites. This is a sure

death.









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30+

For reasons unknown Google Algorithm penalty slaps and they are

pushed beyond the third page even for their brand name searches.

Sand Box

When the algorithm is not sure if a site is violating the guidelines are

not, but suspects something unusual then the site is sandboxed for the

algorithm observes the site and decides whether to penalize or not.

4.2 List of Algorithmic Penalties

Penguin 2.1 or Penguin (ver-5) Algorithmic Penalty

Period: Oct 1st week 2013. This is another refresh

of the original Penguin 2 Update

Cause: Bad backlinks- From article directories, paid

links, low quality directories, PR sites, social

bookmarking, sitewide links, Link farms

Effect: The sites hit by this update almost lost 80% of the organic traffic

from Google leaving several website owners devastated with no clue on

what to do next.










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Humming Bird Algorithmic Update

Period: August 4th Week 2013. This is an

updated version of Caffeine with LSI content.

Cause: Lean content and long tailed keywords

Effect: Pages which ranked higher for long tailed

keywords disappeared in the SERPs while pages

with LSI content especially with question answer style content ranked

good.

The Panda Refresh Algorithmic Penalty

Period: June 2nd Week 2013. This is yet another

panda pounding on the sites missed out on the

previous Panda update.

Cause: Duplicate content, thin content, Scrapped

Content, Low quality content, Copied Content

Effect: Pages with the above content where totally wiped out of the

search results, no matter how much backlink juice they had. In some

cases the domains were also penalized.










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The Penguin 2.0 Algorithmic Penalty

Period: May 4th Week 2013. Although this penalty was rolled out a

couple of months back, Google officially announced that they have

rolled out Penguin 2.0 which is all about links as

Penguin 2.1, but sites where mainly hit on their

home page rankings.

Cause: Same as Penguin 2.1 Bad Backlinks but

links pointing to the home page- From article

directories, paid links, low quality directories, PR

sites, Social bookmarking, Sitewide links, Link farms

Effect: Unlike Penguin 2.1 only the homepage and domains where

affected. Millions of sites disappeared from the index of Google and

their searches.

The Phantom Algorithmic Penalty

Period: May 2nd Week 2013. No official announcement

but a large number of sites where affected by this

Unknown aka Phantom Update

Cause: Unknown- Speculated to be an Untold Penguin

Update

Effect: Single page sites and sites with too many backlinks were hit

hard.










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The Panda Algorithmic Penalty

Period: March 3rd Week 2013. Jan 4th week 2013 This was the

devastating algorithm update officially announced in the first week of

Jan and subsequently by March.

Cause: Duplicate Content, Lean Content, Content

Scrapping, Syndicated Content, Spun Content, thin

Content

Effect: Almost all the article directories, content

syndication & content scrapping sites were taken

down. Sites like ezinearticles.com, amazines which dominated the

SERPs for years disappeared overnight.










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5. Google Manual penalty Explained

A human brain is incomparable to any algorithm

which makes it a double edged sword, finding

loop holes in the algorithm to find those who

utilize the loop holes. While Google employs the

best of the brains to enhance their algorithm to

make it invulnerable, there are passionate

individuals, groups etc. Who find their own

methods to trick the algorithm?

To tackle this Google has employed hundreds and thousands of

searches evaluates across the world. Their job is to find out sites, pages

which doesn’t follow the guidelines, yet appear on the top positions.

This team work day in day out with their watchful eyes and report

those sites and associated sites, Network etc. which has bypassed the

algorithm penalty. They will evaluate the site for onsite, offsite factors

especially look for unnatural links and if found offensive send a warning

to the website owners. Google manual warnings should be considered

very serious as it is their way of saying “Look we know what you did to

trick us.”

5.1 List of Manual warnings

The Most Dreaded Manual Action – “Unnatural links to your site”

Cause: Bad links- From irrelevant sites, other languages sites, article

It is believed that

Google had sent

millions of such

warnings










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directories, paid links, low quality directories, PR sites, social

bookmarking, Site wide links, Link farms, reciprocal links, 3way links etc.

Effect: If you have received this warning then chances are that the

traffic must have fallen from the cliff and from my experience these

sites witness a drop in organic traffic from a minimum 40-80% in some

cases 90 plus. This is one message no webmaster would like to see in

his lifetime. Don’t get carried away by the smile of Matt & his colleague

as they are delivering a sugar quoted quinine pill.

I know what you did – “Unnatural links to your site-Impact sites”

Cause: Pattern of backlinks, Paid networks, unnatural, artificial,

deceptive, or manipulative links. This s a way of Google telling you that

“Hey I know what you did to get these links and get rid of it”

Effect: As “Unnatural links to your site”

Links that pass the juice – “Unnatural links from your site”

Cause: Selling text links at site to pass link juice.

Effect: Sites are not affected initially but failing to take action may lead

to a 20-40% drop in traffic.

Doom & Disaster – “hacked site”

Cause: Site attacked by Malware, Virus, Trojan or any other hack.

Effect: Almost 100% drop in traffic.










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Cheating Googlebot – “Cloaking & Sneaky redirects”

Cause: Showing different version of pages to Googlebot and the

Visitor, tricking Googlebot with keyword rich content, while showing a

lighter version to the visitor and using doorway pages.

Effect: 20-40% drops in organic traffic. The pages which employ the

above technique are dropped from index

Cheating Googlebot: over optimization “Hidden text and/or

keyword stuffing”

Cause: Trying to cheat Googlebot with hidden text in form of layers,

divisions or by camouflage and excessive usage of keywords only for

the sake of optimization.

Effect: 40-60% drops in organic traffic. Pages or sometime the entire

site is de-indexed by Google.

Useless Junk – “pure SPAM”

Cause: Spun content, Scrapped content, automatically generated

Gibberish, Translated content by automated tools, MFA content.

Effect: Almost 100% drop in traffic.










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6. Symptoms of Penalties

The impact of penalties differs from one type to other. While every

penalty result in lower ratings on SERP (Search engine result pages) and

subsequently a decrease in organic traffic. This cannot be determined

in a day or two unless the site is slapped by a massive penalty.

Here are some of the symptoms and possible penalties.

Falling from the cliff

If the analytics graph shows a sudden decrease in traffic like falling off

from the cliff and no significant rise from the fall, most likely the site

had attracted a sitewide penalty.

To the absolute bottom










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When the organic traffic falls to zero or negligible percentage

compared to the existing traffic, then the site is blacklisted or harmed

permanently.

Crests and troughs

When you see a zigzag in the site is under surveillance prior to penalty.

Linear drop

This is related to onsite issues. Google algorithm detects that the pages

of the site are no longer updated or fresh and reduce the importance of

the pages. The Graph will be a gradual decrease like a slanting line.










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7. Diagnosing Penalties

A penalty is not so hard to diagnose, however a

number of site owners panic and misjudge penalty

impacts, confusing them with seasonal holiday

impacts. A most common reason overlooked while

diagnosing penalty is the crawling and accessibility

of the site. Due to various reasons the pages may

not be accessible to Google bots. We discover

time and often that webmasters block Google bot IPs by mistake which

is a disaster. Also half-baked SEO’s configure the robot.txt wrong which

affects the site largely.

When you sec a drop in traffic, do not panic give it some time, find out

if there was any algorithm updates rolled out at the period of time.

Check webmaster tools for crawls & index

Check webmaster webpages

Check with your SEO provider or your team to see if any changes

had been made to site recently.

Make sure it is not a holiday or off season. You can do this by

comparing the organic traffic for the same period of time with the

previous year.

Check the Google trends, for e.g. If your site is about “swineflu”

the traffic would have decreased abruptly after the outbreak is

contained and situation become normal

Check the landing page traffic with the previous period and , sec if

there is a drop in traffic










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Check if any pages are removed or renamed and if so properly

configured with 301, 404 redirects.

If all of the above are ok, then you have to check for the period in which you experience drop in traffic and whether there are any corresponding penalties rolled out during that period. The complete list of algorithmic penalties with their date of release is given under 4.2 List of Algorithmic Penalties.










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8. The Cure & After-math

If you had received a manual penalty (unnatural link warning) from

Google web spam team then you need to follow the below process in

the same order. Remember you have to strictly follow the procedure

and give attention to details. If you miss any of the steps, or do it in a

different order, the penalty will never be revoked.

Step 1 - Analyzing back link profile

Step 2 - Audit bad links

Step 3 - Audit Anchor text

Step 4 - Send link removal request

Step 5 - Send two reminders

Step 6 - Create a disavow file

Step 7 - Disavow links

Step 8 - Send reconsideration request

Step 1 [Analyzing back link profile]

Download the backlink profile from webmaster tool and analyze the list

for site wide links, unique domains and segment them.

Step 2 [Audit bad links]

Browse through every domain and check for the following

Low quality Article, Directory, Bookmarking, Social Media sites










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Links from SPAMMY Blog Comments

Forum Signatures

Links from Banned Network IP’s

Paid Links

Links from FFA, SPAM & Link farms

Links from Malicious Sites

Links from Irrelevant Sites

Links from Foreign Language Sites

Links from Content Scrapper Sites

If the domains falls in one or more of the above then separate then into

a sheet and mark as bad domain. While analyzing the domains consider

a machete approach.

Step 3 [Audit Anchor text]

Identify the Anchor text density from the incoming links. Anchor text

density is a major criterion and if you have a high density you need to

connect the webmaster to change the Anchor text to organic and not

the exact keyword (key phrase)

The ideal density of Anchor text will be approximately

30% – Exact match Main Keyword (E.g.: Nike shoes)

15% – Exact match Variation (e.g.: cheap Nike shoes, discounted










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Nike shoes)

20% – Secondary keyword (Nike Sport Shoes)

5% – Secondary Keyword variation (Cheap Nike Sport Shoes)

10% – Brand (e.g.: Nike)

10% – URL (e.g.: Shoebazar.com)

10% – Generic (e.g.: Click here)

More on Anchor text density

Step 4 [Sending link removal request]

Get the contact email of the website owners for which you need to

remove the backlinks compile a list. If the contact email is not available

on site you can use the contact form. If you don’t find both, you can use

the “whois.com” database to collect the owner details. Try every

possible way to collect the details, let it be LinkedIn, or FB fan page or a

yellow page.

Write a detailed courteous mail requesting the site owners to remove

the links. Include a sample link from where your site is linked.

Send every mail individually and have a proof of that. Use an email

from your domain and creating an email in the name

of“[email protected]” is recommended to send the link

removal request.








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Sample link removal request mail

Hi,

I am [Name], working for [Insert your Domain]. I am trying to remove

some backlinks pointing to our website [Insert your Domain].com from

[Backlink domain]. I would really appreciate your help in removing these

links.

Here is a sample link

Sample Link URL: [backlink]

The links may hurt both our rankings and I will be grateful if you can

remove the link. If you could please send a confirmation note letting me

know that the link has been removed, I would really appreciate it.

If you have any queries please feel free to enquire at [E-mail]

Thanks in advance!

I hope to hear from you soon.

Webmaster,

[Insert your Domain]








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Step 5 [Sending 2 reminders]

Wait for 3-5 days’ time and if you don’t hear from the site owners, send

another reminder and subsequently send the second reminder after 5

days from the first reminder

Step 6 [Create a Disavow file]

Only about 20-30% of the site owners will respond. Some of them even

demand money to remove the links which you need not pay. Create a

well formatted Disavow file. While creating the disavow file try to

disavow the entire domain rather than individual URLs unless the URL

has a better value than the domain

[More info on how to create a disavow file]

Step 7 [Disavow links]

Login to your WMT account Go to

[https://www.google.com/webmasters/tools/disavow-links-main] and

upload the disavow file

Step 8 [Send Reconsideration Request]

As soon as you have submitted the disavow file you have to send a

detailed reconsideration request with the details of your effort to

remove the bad links along with proof.








https://support.google.com/webmasters/answer/2648487?hl=en

https://www.google.com/webmasters/tools/disavow-links-main



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(Reconsideration Request Sample mail)

Hello Google Search Quality Team,

Since receiving your response to our original reconsideration dated 11/07/2013 we

have been diligently working to remove all unnatural links pointed towards our site

at www.domain.com. We believe we have been successful in making our site

compliant with your search quality guidelines and have reviewed the quality

guidelines multiple times before submitting this reconsideration request.

Here are the specific changes we‟ve made since our original reconsideration

request:

We have closely examined the links report in Google Webmaster Tools and

assessed whether these links were likely to be considered to be „unnatural‟ by

Google. We have made a concerted effort to remove these links by contacting the

webmasters controlling these domains. Evidence of this communication is

available in the following Google Docs document:

https://drive.google.com/file/d/0B_Q08Ai87aabdUh5bzFDTW9NZkU/edit?usp=sh

aring

(Add screenshot in drive)

We were unable to remove (domain count) domains due to no response after

multiple attempts from webmasters who control domains which have unnatural

links pointed to our domain. We have disavowed these links using the Google

Disavow Links tool and the file name “domain.com Disavow Nov 2013.txt”

We are committed to doing whatever it takes to meet the Google Search Quality

guidelines. If you or your team still finds links that do not meet the guidelines, we

would highly appreciate an example of the specific links that are outside the

guidelines to help our efforts in removing these links.

Thank you for your time and your consideration.

Sincerely,

yourdomain.com








https://drive.google.com/file/d/0B_Q08Ai87aabdUh5bzFDTW9NZkU/edit?usp=sharing

https://drive.google.com/file/d/0B_Q08Ai87aabdUh5bzFDTW9NZkU/edit?usp=sharing



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9. Preventing Future Penalties

It is very important that you protect your site against any vulnerability,

activities which may lead to a penalty. Creating a trust with Google is

hard to achieve but losing it can happen within a moment if google

detects something wrong or fishy. You should be very careful on your

promotional strategies, content etc. Let us see how a future penalty

can be avoided.

1. Monitor Back Links: Whether you like it or not your site may be

linked back from forums, blogs, social media and other sources.

Rarest of rare cases a disgruntled staff or competitor may buy bad

links to your site. You have to monitor closely on what type of

back links you get and if they are relevant. This can be achieved

by downloading the links from webmaster tools and analyzing the

“first found” date. I recommend doing this at least once in a week.

2. Choosing The Right Service Provider: Most of the damage is done

by amateur service providers, freelancers you find at places like

digitalpoint forum, warrior forum etc. I had done a case study

with the service providers of a couple of forums where I hired a

number of service providers for a new site to build links. It was a

disaster and had to close the site eventually.

3. Be Aware of the Strategies: Let it be your in-house team or your

service provider, get a detailed plan on what they intend to do.

That will give you a clear idea on what type of links and how they

are built for your site. You have every right to ask your service










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provider or your staff on the strategy and do not shy away. If the

plan includes any of the below, then reject it outright.

Low quality Article, Directory, Bookmarking, Social Media sites

Links from SPAMMY Blog Comments Forum Signatures Links from Banned Network IP’s Paid Links Links from FFA, SPAM & Link farms

Links from Malicious Sites Links from Irrelevant Sites Links from Foreign Language Sites Links from Content Scrapper Sites

4. Links from your Site: You may be tempted to link to your partner

sites, but never do that unless the site is related. If you are to link,

use the “rel=nofollow” tag.

5. Content Management: Check for plagiarism when you hire a

content creation service provider. You can use copyscape.com to

check for duplicate content. Google hates duplicate content, lean

content, content scrapping etc. Make sure the content is

Unique Fresh and informative with the right amount of keywords.

In some cases your site may generate user created content in the

form of reviews, comments etc. You need to check it out from

time to time and remove SPAM

6. Protecting the site from vulnerabilities: Host your site at the right

web server with not too many sites hosted on the same server.










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Choose the right hosting provider which assures a 99.99% uptime

with tight security. Malware attacks, downtime will ruin the site

performance and lead to a penalty. So choose your hosting wisely.

I hope you have enjoyed my writing. I appreciate your feedback,

positive or negative which you can send to [email protected]

You can connect to me at LinkedIN

Circle me at Google+

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Appendix

Useful Videos

Sharing Webmaster tools access

Know how to share webmaster tool access in this short screencast

Downloading Backlinks from webmaster tools

This screencast explains how you can download backlinks from Google

webmasters tools








http://www.youtube.com/watch?v=w3L80AExMR4&feature=share&list=UU7fASGcbN2fSZtiV2AhnPDw&index=3

http://www.youtube.com/watch?v=f3mK16pmLas&feature=c4-overview&list=UU7fASGcbN2fSZtiV2AhnPDw



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How to prepare disavow file?

Preparing a disavow file as per Google guidelines is not an easy task. Watch this

video to know how to prepare one.

Recovery from action

In this video, Mattcutts explains how a site can recover from penalty








http://www.youtube.com/watch?v=j1b_SQyAQKo

http://www.youtube.com/watch?v=oRi1rAI_TmY



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Unnatural links to your site

Matt explains the actions you must take when you get a manual warning from

Google.








http://www.youtube.com/watch?v=6UFHCw4Q_FQ



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Infographics

P2p deadly Google Algorithmic Penalties of 2013

How to create a disavow file?








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News articles

1. Matt Cutts: Use the Link Disavow Tool Even if Your Site Hasn't Been Penalizedby

Jennifer Slegg, SEW

Read the news

2. Google Manual Vs Algorithmic Penalty Explainedby Jenifer Renjini, SIM

News

Read the news

3. Google's Disavow Tool Works - Penalty Removalby Duke Tanson, Moz Blog

Read the news

4. 8 Reasons Your Reconsideration Request Will Failby Marie Haynes, SEW

Read the news








http://searchenginewatch.com/article/2309486/Matt-Cutts-Use-the-Link-Disavow-Tool-Even-if-Your-Site-Hasnt-Been-Penalized

http://www.submitinme.com/news/newsdetails-384.aspx?utm_source=ebook&utm_medium=news&utm_campaign=e-book

http://moz.com/ugc/googles-disavow-tool-works-penalty-removal

http://searchenginewatch.com/article/2308074/8-Reasons-Your-Reconsideration-Request-Will-Fail



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Loved this E-book?

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Free manual backlink audit by experts at SIM

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