google panda update up close - seo.com infographic

PANDA UPDATE UP CLOSE more than of penalized websites are still struggling to recover from the update 80% H O W T O G E T I N G O O G LE’S G O O D G R A C E S Be patient—the results aren’t immediate RELEASE TIMELINE February 24, 2011 April 11, 2011 May 10, 2011 June 16, 2011 July 23, 2011 August 12, 2011 September 28, 2011 October 9, 2011 October 13, 2011 October 19, 2011 November 18, 2011 January 18, 2012 February 27, 2012 March 23, 2012 Panda 1.0: Thin content, content farms, high ad-to-content ratios Panda 2.0: Rolled Panda update out to all English language search results Panda 2.1: No impact data released by Google, impact seemed to be very low, minor tweaks Panda 2.2: Aimed to identify scraper/content duplicator/spam sites Panda 2.3: Minor Impact. Incorporated new signals to help Google distinguish between high and low quality content Panda 2.4: Panda rolled out internationally for all languages except Chinese, Japanese and Korean Panda 2.5: Unknown. No data released by Google. Some websites reported huge ranking losses and Google-owned websites (YouTube, Android.com) went up in the search rankings Panda 3.0: aka “The Unnoticed Update” Intended to rectify websites whose rankings were unfairly punished by the original Panda update Panda 3.1: Minor update Panda 3.2: Data refresh—meant to address issues with previous updates Panda 3.3: Data refresh---meant to make results more accurate Panda 3.4: Data refresh Panda 2.5.2 Panda 2.5.1 Percentage of sites hit: 12% Percentage of sites hit: 2% Percentage of sites hit: 6-9% Percentage of sites hit: <1% Percentage of sites hit: data unavailable Percentage of sites hit: data unavailable Percentage of sites hit: data unavailable Percentage of sites hit: data unavailable Percentage of sites hit: data unavailable Panda 3.5: Minor update Percentage of sites hit: data unavailable Percentage of sites hit: data unavailable Percentage of sites hit: data unavailable Percentage of sites hit: data unavailable Percentage of sites hit: data unavailable Percentage of sites hit: 1.6% 1 2 3 4 5 6 8 9 10 7 Produce high quality, UNIQUE CONTENT Get rid of LOW QUALITY pages AVOID DUPLICATE CONTENT and scraped pages Become an AUTHORITY Promote content over SOCIAL MEDIA Improve BOUNCE RATE Improve USER EXPERIENCE Avoid KEYWORD FLOODING—use language that sounds natural and edit pages that break this rule Vary ANCHOR TEXT— Use 5-10 different keywords and alternate between them Focus on HIGH QUALITY BACKLINKS, especially if you only have low quality ones Google Analytics is used on 57% of the top 10,000 websites WORLDWIDE WE CONDUCT 88 MILLION SEARCHES PER MONTH ON GOOGLE PANDA UPDATE - MAJOR UPDATES 800.351.9081 Google’s Panda Updates are designed to penalize sites with weak content and to reward sites with quality content. Each of the 14 Panda Updates is an attempt to reﬁne Google’s search engine results for the better. http://semandseo.blogspot.com http://www.seomoz.org http://blog.site-seeker.com http://searchenginewatch.com http://www.seroundtable.com http://www.seojunkies.com http://www.searchenginejournal.com http://en.wordpress.com/stats/ http://www.kbkcommunications.com http://www.jeffbullas.com http://www.stonetemple.com http://www.seroundtable.com http://www.eduki.com http://searchengineland.com http://www.seroundtable.com SOURCES Google has around 46 BILLION pages currently indexed April 19th, 2012 Panda 3.6: Minor update Percentage of sites hit: data unavailable April 27th, 2012 April 24th, 2012 PENGUIN UPDATE Penguin evaluates incoming links to see if your site involves link schemes intending to improve rankings.

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Google’s Panda Updates are designed to penalize sites with weak content and to reward sites with quality content. Each of the 14 Panda Updates is an attempt to refine Google’s search engine results for the better. Google has around 46 Billion pages currently indexed and more than 80% of penalized websites are still struggling to recover from the update. View the full post here: http://www.seo.com/blog/google-panda-update-up-close-infographic/

TRANSCRIPT

PANDA UPDATEUP CLOSE

more than

of penalized websitesare still struggling to

recover from the update

80%HOW TO GET IN GOOGLE’S GOOD GRACES

Be patient—the results aren’t immediate

RELEASE TIMELINE

February 24, 2011

April 11, 2011

May 10, 2011

June 16, 2011

July 23, 2011

August 12, 2011

September 28, 2011

October 9, 2011

October 13, 2011

October 19, 2011

November 18, 2011

January 18, 2012

February 27, 2012

March 23, 2012

Panda 1.0: Thin content, content farms, high ad-to-content ratios

Panda 2.0: Rolled Panda update out to all English language search results

Panda 2.1: No impact data released by Google, impact seemed to be very low, minor tweaks

Panda 2.2: Aimed to identify scraper/content duplicator/spam sites

Panda 2.3: Minor Impact. Incorporated new signals to help Google distinguish between high and low quality contentPanda 2.4: Panda rolled out internationally

for all languages except Chinese, Japanese and Korean

Panda 2.5: Unknown. No data released by Google. Some websites reported huge ranking losses and Google-owned websites (YouTube, Android.com) went up in the search rankings

Panda 3.0: aka “The Unnoticed Update” Intended to rectify websites whose rankings were unfairly punished by the original Panda updatePanda 3.1: Minor update

Panda 3.2: Data refresh—meant to address issues with previous updates

Panda 3.3: Data refresh---meant to make results more accurate

Panda 3.4: Data refresh

Panda 2.5.2

Panda 2.5.1

Percentage of sites hit: 12%

Percentage of sites hit: 2%

Percentage of sites hit: 6-9%

Percentage of sites hit: <1%

Percentage of sites hit: data unavailable

Panda 3.5: Minor update Percentage of sites hit: data unavailable

Percentage of sites hit: data unavailable